New installations will double the number of Dolby Atmos cinemas across Europe, Middle East, and Africa London, June 24, 2013-Dolby Laboratories, Inc. (NYSE:DLB) today announced that Odeon and UCI Cinemas Group, owner of the largest cinema chain in Europe, plans to install Dolby Atmos™ technology in 27 cinema screens across Europe.
Odeon and UCI Cinemas Group, the owner of Cinesa cinemas, plans to equip 27 of its flagship iSens screens with Dolby Atmos in Austria, Germany, Ireland, Italy, Spain, and the United Kingdom.
The revolutionary new sound format has been embraced by the leading studios, directors, and exhibitors worldwide. More than 30 cinema screens have been equipped with Dolby Atmos in 15 countries across Europe, the Middle East, and Africa (EMEA). The next six months will bring the total to nearly 60 cinema screens across the region and more than 200 worldwide.
With Dolby Atmos, filmmakers can position or move sounds anywhere in the movie theatre, including overhead, to heighten the realism and impact of every scene and make moviegoers feel as if they, too, are in the middle of the onscreen action.
In just six months, weve seen the number of Dolby Atmos screens worldwide grow fivefold, from 40 to more than 200. And in 2013 alone, weve announced 27 new titles, including films from France, Germany, Russia, the UK, and Spain, bringing the total number of Dolby Atmos films to more than 50, said Andreas Spechtler, Regional Vice President, EMEA, Dolby Laboratories. More audiences in Europe, the Middle East, and Africa will be able to enjoy an engaging and lifelike cinema audio experience with Dolby Atmos, beyond pure channel-based formats like 5.1, 7.1, or even 11.1, that places them right in the centre of the action.
We look forward to working with Dolby to offer our audiences the best cinema audio and visual experience possible. This will add an additional unique selling opportunity with iSens, our growing and successful premium large screen brand, said Drew Kaza, Executive Vice President for Digital Development, Odeon and UCI Cinemas Group.
The first phase will see seven UCI/Cinesa cinemas in Germany and Spain equipped with Dolby Atmos, ahead of the release of the Warner Bros. title Man of Steel this month. Cinesa Equinoccio and Cinesa Nassica in Spain are new cinemas. The remaining 2o Dolby Atmos installations on iSens screens will be completed over the next six months.
Spain
Cinesa Mendez Alvaro
Cinesa Equinoccio
Cinesa Parc Valles
Cinesa Nassica
Germany
UCI Cinemas D sseldorf
UCI Ruhr Park
UCI Am Eastgate
About Odeon and UCI Cinemas Group
With over 75 years of cinema experience, ODEON UCI Cinemas is the largest cinema chain in Europe and the biggest exhibitor in Italy, Spain, the United Kingdom and Ireland. Under the Odeon brand, it operates 894 screens at 113 sites across the UK & Ireland and operating also as UCI and Cinesa Cinemas, the Group operates 2120 screens at 225 sites across Europe as a whole. The entirely digital cinema circuit operates twice as many screens as its next-biggest competitor in Europe.
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 50 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com. To contact the Dolby EMEA press office, write to DolbyUKteam@hkstrategies.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. iSens is a registered trademark of United Cinemas International Multiplex GmbH. S13/27094 DLB-G
Media Contact:
Elena Ceballos Coloma
+34 (637) 944 525
elena.ceballos@dolby.com
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New installations will double the number of Dolby Atmos cinemas across Europe, Middle East, and Africa London, June 24, 2013-Dolby Laboratories, Inc. (NYSE:DLB) today announced that Odeon and UCI Cinemas Group, owner of the largest cinema chain in Europe, plans to install Dolby Atmos™ technology in 27 cinema screens across Europe. 
