
Action Audio Ball-Tracking Tech Lets Sight-Challenged Fans See' Tennis Introduced at Australian Open, the system converts officiating data is into audio cues By Dan Daley, Audio Editor
Wednesday, February 23, 2022 - 6:55 am
Print This Story | Subscribe
Story Highlights
Last month's Australian Open attracted a lot of attention during its two weeks of tennis, chiefly for the Novak Djokovic imbroglio. But the first slam of the year was significant for another development: the debut of Action Audio, a new ball-tracking technology that enables blind and visually challenged fans to experience the game in a new and more intense manner, using sound to interpret ball and racquet cues.
Tennis courts on the pro circuit use line-and-ball-tracking infrastructure comprising 10-12 cameras to collect data to support official calls on whether a shot landed in or out of play. Action Audio uses that infrastructure, which can track the ball's movement at nearly 50 times a second, and converts the data into 3D sound. The process takes less than a second, allowing it to be broadcast in real time alongside live announcer commentary.
Aural Cues Based on Familiar Sonic Languages' To aurally indicate how close the ball is to the sideline or baseline, the data is processed into a series of audio beeps derived from existing sonic languages familiar to blind and low-vision audiences. If the ball is close to the line, three blips are heard; if it lands farther inside the line, two blips; one blip means the ball was hit toward the middle of the court.
AKQA's Tim Devine: Action Audio lets the listener create a picture in the mind's eye from the sounds.
In addition, the sounds are processed in stereo, with the beeps' left-right speaker placement reflecting the side of the court the play is on. Further, as the ball moves around the court during play, it produces jingles and rattles, loudest when the player strikes the ball and fading gradually as the ball travels. Tonality also is used: high-pitched clinks indicate a forehand; low-pitched clinks indicate a backhand.
Created by a partnership of Tennis Australia, Monash University, and UK-based digital-design and -communications agency AKQA, Action Audio was available as an online audio stream across every match at the Rod Laver Arena via Australian Open live radio and through Google Assistant. It was the first-ever major sports competition to provide such an experience for blind and low-vision fans. It had been beta-tested at the Australian Open 2021 tennis finals, following a two-year process of co-design and prototyping with members of the blind and low-vision community.
The challenge was really about, how do we give people more information in a really simple form? And the whole point of Action Audio is to give [visually challenged] people more information that allows them to make their own appraisal of what's happening on the court, says AKQA Executive Innovation Director Tim Devine, the project lead on Action Audio, from his office in Queensland, NZ. Obviously, there are radio commentators who talk in real time and as it's happening, but they are reducing the information to their view of what's happening. Action Audio lets the listener create a picture in the mind's eye from the sounds.
Action Audio technology debuted as an online audio stream at the 2022 Australian Open but can be synched with picture and audio for broadcast or streaming.
The Action Audio feed for the Australian Open was available as a synchronized stream, although it was used only on radio for this event. Devine says any broadcast or streaming service can access it and sync it with picture and audio.
It's effectively another audio stream that we can overlay on any broadcast, he explains, adding that it is also accessible via Google Assistant, a platform often used by the blind.
Headphones are preferred to fully experience the Action Audio experience, which is designed to work in a binaural mode, mimicking the ability to locate sound's directionality. Devine notes that Apple's AirPods can accommodate the head-related transfer function (HTRF) response, which characterizes how the ear-brain connection receives and processes a sound from a point in space, and can interact with Action Audio's binaural capability.
A Future in Sports Broadcasting Devine says the company is currently actively seeking partnerships, including with sports broadcasters. He believes that the technology underpinning Action Audio can be extended to a number of sports. Many, he points out, are increasing the amount of data they can generate as part of their normal operations, such as the Hawk-Eye line-calling system used by the NFL and USTA and the VAR play-review system used by Premier League and other soccer leagues.
Data is going to continue to grow around all sports and become more accessible around more sports, and the audio technology is going to grow around it, he says, suggesting that Action Audio is one way to use that data as a portal to an augmented-reality sports metaverse.
The immersive aspect of these spaces requires a significant investment in audio streams, he adds. Action Audio is part of that. It's designed for blind sports fans, but it can open the door to much more.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App.
Available now on Google Play Store, the J...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...
16/06/2026
Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...
16/06/2026
SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...
16/06/2026
Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...
16/06/2026
The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...
16/06/2026
Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...
16/06/2026
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...
16/06/2026
Network's LA facility serves as the heart of a sprawling operation built to ...
16/06/2026
At Pico, the network's media-management team is supporting a flood of HBS fe...
16/06/2026
The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement.
After a successfu...
16/06/2026
As live sports broadcasters continue to seek new ways to make complex action mor...
16/06/2026
Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...
16/06/2026
Boasts individual synths for each band
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each operate...
16/06/2026
New intelligent auto-fader plug-in unveiled
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
16/06/2026
New performance-focused library announced
Crystal Pads is the latest addition to The Crow Hill Company's ever-growing product range, and according to th...
16/06/2026
Developed in partnership with Sequential
In recent years, GForce Software have branched into official emulations of classic hardware synths, delivering a ha...
16/06/2026
Designed specifically for live performance monitoring
beyerdynamic's latest announcement sees the company introduce an affordable in-ear monitoring syst...
16/06/2026
Official emulation celebrates iconic synth's 40th anniversary
Cherry Audio have just introduced Ensoniq ESQ-1, an official recreation of the 1986 polyph...
16/06/2026
Australians place growing trust in SBS News
16 June, 2026
Media releases
SBS has been recognised as one of Australia's most trusted news providers, ran...
16/06/2026
Rohde & Schwarz achieves highest number of GCF validated 3GPP NR NTN test cases ...
16/06/2026
Bydgoszcz to Become a Local Centre of Excellence for Advanced Rail Technologies....
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
87 Percent of Creators Who Use Creative AI Say It Is Growing Their Business and ...
16/06/2026
Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive
Brie Clayton June 16, 2026
0 Comments
Apple Immersive Video puts view...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...
16/06/2026
Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
16/06/2026
Enterprises are moving agentic AI from proof of concept to production - and the next generation of AI factories are built for the era of agents.
At HPE Discove...
16/06/2026
AI runs at the speed of light. More and more, that light is made in Texas.
Cohe...
16/06/2026
Techtel Supports T-Motion RCCP-2A Controller Upgrade for Major Australian Broadc...
16/06/2026
Tuesday 16 June 2026
Record audiences tune in for opening weekend of ICC Women&...
16/06/2026
Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...