
Action Audio Ball-Tracking Tech Lets Sight-Challenged Fans See' Tennis Introduced at Australian Open, the system converts officiating data is into audio cues By Dan Daley, Audio Editor
Wednesday, February 23, 2022 - 6:55 am
Print This Story | Subscribe
Story Highlights
Last month's Australian Open attracted a lot of attention during its two weeks of tennis, chiefly for the Novak Djokovic imbroglio. But the first slam of the year was significant for another development: the debut of Action Audio, a new ball-tracking technology that enables blind and visually challenged fans to experience the game in a new and more intense manner, using sound to interpret ball and racquet cues.
Tennis courts on the pro circuit use line-and-ball-tracking infrastructure comprising 10-12 cameras to collect data to support official calls on whether a shot landed in or out of play. Action Audio uses that infrastructure, which can track the ball's movement at nearly 50 times a second, and converts the data into 3D sound. The process takes less than a second, allowing it to be broadcast in real time alongside live announcer commentary.
Aural Cues Based on Familiar Sonic Languages' To aurally indicate how close the ball is to the sideline or baseline, the data is processed into a series of audio beeps derived from existing sonic languages familiar to blind and low-vision audiences. If the ball is close to the line, three blips are heard; if it lands farther inside the line, two blips; one blip means the ball was hit toward the middle of the court.
AKQA's Tim Devine: Action Audio lets the listener create a picture in the mind's eye from the sounds.
In addition, the sounds are processed in stereo, with the beeps' left-right speaker placement reflecting the side of the court the play is on. Further, as the ball moves around the court during play, it produces jingles and rattles, loudest when the player strikes the ball and fading gradually as the ball travels. Tonality also is used: high-pitched clinks indicate a forehand; low-pitched clinks indicate a backhand.
Created by a partnership of Tennis Australia, Monash University, and UK-based digital-design and -communications agency AKQA, Action Audio was available as an online audio stream across every match at the Rod Laver Arena via Australian Open live radio and through Google Assistant. It was the first-ever major sports competition to provide such an experience for blind and low-vision fans. It had been beta-tested at the Australian Open 2021 tennis finals, following a two-year process of co-design and prototyping with members of the blind and low-vision community.
The challenge was really about, how do we give people more information in a really simple form? And the whole point of Action Audio is to give [visually challenged] people more information that allows them to make their own appraisal of what's happening on the court, says AKQA Executive Innovation Director Tim Devine, the project lead on Action Audio, from his office in Queensland, NZ. Obviously, there are radio commentators who talk in real time and as it's happening, but they are reducing the information to their view of what's happening. Action Audio lets the listener create a picture in the mind's eye from the sounds.
Action Audio technology debuted as an online audio stream at the 2022 Australian Open but can be synched with picture and audio for broadcast or streaming.
The Action Audio feed for the Australian Open was available as a synchronized stream, although it was used only on radio for this event. Devine says any broadcast or streaming service can access it and sync it with picture and audio.
It's effectively another audio stream that we can overlay on any broadcast, he explains, adding that it is also accessible via Google Assistant, a platform often used by the blind.
Headphones are preferred to fully experience the Action Audio experience, which is designed to work in a binaural mode, mimicking the ability to locate sound's directionality. Devine notes that Apple's AirPods can accommodate the head-related transfer function (HTRF) response, which characterizes how the ear-brain connection receives and processes a sound from a point in space, and can interact with Action Audio's binaural capability.
A Future in Sports Broadcasting Devine says the company is currently actively seeking partnerships, including with sports broadcasters. He believes that the technology underpinning Action Audio can be extended to a number of sports. Many, he points out, are increasing the amount of data they can generate as part of their normal operations, such as the Hawk-Eye line-calling system used by the NFL and USTA and the VAR play-review system used by Premier League and other soccer leagues.
Data is going to continue to grow around all sports and become more accessible around more sports, and the audio technology is going to grow around it, he says, suggesting that Action Audio is one way to use that data as a portal to an augmented-reality sports metaverse.
The immersive aspect of these spaces requires a significant investment in audio streams, he adds. Action Audio is part of that. It's designed for blind sports fans, but it can open the door to much more.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Lossless p Spotify Premium r h r.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat rullas ut til...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
14/10/2025
Last week, the 4th global Safety Day took place at all SGL Carbon sites.
This years Safety Day focused on hazardous substances. Various information events, wor...
14/10/2025
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices
26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
51% of Aussies want a hybrid car and 36% want a full EV
Toyota leads the market
75% research online before a new car purchase
Sydney - October 14, 2025 - Aus...
14/10/2025
Unilever leads the market
Beverages, smartphones, and food dominate category sp...
14/10/2025
Top insurance advertisers
Biggest growth categories
Sector ad spend up 4.7...
14/10/2025
WAYNE, Pa. The private equity firm Saothair Capital Partners, LLC has announced that it has completed the acquisition of GatesAir through a newly-formed affilia...
14/10/2025
Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...
14/10/2025
Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the AI-powered SpaceT...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powered SpaceTech company with a global reach, has signed a Memorandum of Understand...
14/10/2025
Joe Wilkinson and David Earl will explore their favourite sitcoms together with help from stars such as Ricky Gervais
14th October, London: Comedians, writers,...
14/10/2025
October 14th, 2025 ANNA SARGENT, VICTOR SLEZAK, ALI AHN, MARCELINE HUGOT, AND S...
14/10/2025
The Sky Original event series - a symphony of genius, rivalry and vengeance - al...
14/10/2025
ESA awards Rohde & Schwarz for contributions to 30 years European Satellite Navi...
14/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15-19 at the Westin Rancho Mirage Go...
14/10/2025
Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Par...
14/10/2025
Imelda May explores her relationship with the Irish language through songs and sean-n s singing
Friday 17 October, 8.30pm on RT One and RT Player
Watch tr...
14/10/2025
AI is transforming the way enterprises build, deploy and scale intelligent applications. As demand surges for enterprise-grade AI applications that offer speed,...
14/10/2025
At Oracle AI World, NVIDIA and Oracle announced they are deepening their collabo...
13/10/2025
Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...
13/10/2025
Media Climate Accord aims to offer united approach to M&E industry sustainabilit...
13/10/2025
Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...
13/10/2025
Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock
Monday, October 13, 2025 - 09:17
Print This Story
After more t...
13/10/2025
FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...
13/10/2025
By Katie Arthurs
Whether told through dance, ceremony, spoken word, or visual a...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
13/10/2025
Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery
Mid-Atl...
13/10/2025
Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...
13/10/2025
** MEDIA ALERT **
VIZ Media Takes Center Stage at NYCC 2025 with World Premi...
13/10/2025
Back to All News
Feel the Excitement With the Trailer for the Documentary Serie...
13/10/2025
The next AI revolution starts where rockets launch. NVIDIA DGX Spark's first...