AT&T's new campaign via Dieste and edited by Lucky Post's Logan Hefflefinger, highlights the joys of summertime and the fun of family road trips. It's a time where kids can be kids, while dreaming of their future. Listening to music, and capturing memories and moments through photos and videos is part of the modern day adventure. That's where AT&T's family plans become a facet of time spent together.
See it here: https://vimeo.com/131042954
As Logan explains, The editorial challenge of AT&T was to shape a story of family togetherness, and organically integrate the product so that it is an authentic part of the narrative.
After winning the AT&T Mobility business, we wanted to make sure to partner with the best talent in the business out there. Having Logan to edit the work was an honor and proof that we deliver on high standards, notes Ciro Sarmiento, Executive Creative Director, Dieste. The final spot is beautiful and a story well told. Edit was key to this success.
Agency: Dieste Executive Producer: John Costello ECD: Ciro Sarmiento ACD: Valentina Sulbaran Head of Art: Gustavo Zapata
Production Company: Poster Films Director: Sebastian Caporelli
Editorial: Lucky Post Editor: Logan Hefflefinger Assistant Editor: John Valle Producer: Jessica Berry Audio: Scottie Richardson Finish: Tim Nagle
Music Company: Breed-Music
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AT&T's new campaign via Dieste and edited by Lucky Post's Logan Hefflefinger, highlights the joys of summertime and the fun of family road trips. It's a time where kids can be kids, while dreaming of their future. Listening to music, and capturing memories and moments through photos and videos is part of the modern day adventure. That's where AT&T's family plans become a facet of time spent together. 
