Rising Stars and New Players Make their Impacts at IBC04

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Rising Stars and New Players Make Their Impacts at IBC2014 --

Wed, 16 Jul 2014 10:30

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Over the years IBC has consistently reflected recruitment concerns within the industry and taken care to ensure that the next generation of technicians and craftspeople, that will drive electronic media and entertainment forward into the future, is fully represented at the show.

The launch of IBC Rising Stars, a few years ago, moved these efforts up a gear and the result has been an incredibly successful programme of tailored conference sessions and events designed specifically for the new generation of content and media technology professionals who are looking to get into the electronic media and entertainment industry.

The programme is free to attend all the Rising Stars have to do is get to Amsterdam and find a place to stay and it offers multiple opportunities for networking (which include invite-only lunches, IBC Rising Stars accelerometer speed sessions and the exclusive and increasingly legendary Rising Stars party) as well as the opportunity to gain inspiration from current Rising

Stars who are already making their way in the industry.

Sessions designed to help people take that all-important first step in the industry include Next Generation Business: How Entrepreneurs and Intrapreneurs are driving change ; Pushing Boundaries A Creative Masterclass which examines what the industry and Rising Stars delegates should focus their attention on for the near future; and practical advice on building a killer CV and constructing career paths.

IBC Rising Stars takes place over Sunday 14 and Monday 15 September 2014. More details, including how to apply for a place, are available on the IBC website www.ibc.org/risingstars.

Interestingly, the Rising Stars session regarding constructing career paths says that the pace of change is so great now that people need to think of a three- year plan rather than a five-year one.

This is reflected in the main IBC Conference where a whole day of discussion and debate is given over to the incredible rise of the digital content players such as Netflix and Hulu; a rise that could not have been predicted five years ago.

The day s theme, The Impact of New Players. The Challenges to the Established Order on Saturday 13 September, provides a fascinating opportunity for Conference attendees to gauge the changes affecting the industry as the roles of content producers, aggregators, service providers and more are increasingly affected by the growth in IP delivery.

Who Owns the Audience Now? On Saturday 13 September at 12:00 in the Forum, assesses the threat to traditional broadcast from the big OTT players, especially given that the volume of content commissioned by these new players is relatively small. It also asks whether the Netflix model can scale, whether it can uncover another House of Cards, and how broadcasters are exploiting OTT distribution in response and how they can apply their knowledge of their own audience to the new model.

The Conference also takes a look at major sporting events and how IP and file- based workflows are changing the nature of sports content creation and distribution, a subject which is particularly relevant in the wake of the Winter Olympics and FIFA World Cup. IBC in particular will be the first industry gathering able to assess the impact of new technology from the Brazilian carnival of football and, with so many game-changing technologies deployed, Major International Sports

Events: Producing for a Global Audience on Saturday 13 September 2014 at 14:30 in the Forum is going to be a fascinating session.

For more information about the IBC Rising Stars Programme please visit www.ibc.org/risingstars

View the IBC Conference Programme at www.ibc.org/conferenceprogramme and buy your pass today at www.ibc.org/register. Register before 22 August 2014 for early bird discounts.

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