Sony Pixel Power calrec Sony

Avid Unveils Host of Platform Innovations and New Products at IBC2017

20/09/2017

In its largest-ever set of launches at an IBC Show, Avid continues to drive major innovations and introduces the MediaCentral production suite, next-generation 4K/IP video servers, expanded graphics line-up, and new solutions and services created for the cloud, and more

IBC (Hall 7, Booth #J20), AMSTERDAM, Sept. 15, 2017 - Avid (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals today launched an unprecedented rollout of major new products at its largest-ever unveiling at an IBC Show. Driven to solve the industry's most pressing challenges through a globally connected platform and cloud infrastructure that throws open the doors to a new world of media performance and profitability, Avid has expanded its industry-leading portfolio with a new production suite and user experience for MediaCentral , the new Avid FastServe next-generation 4K/IP video server family, and the extended Maestro graphics family, among other announcements including new cloud-based solutions, tools and services.

At IBC2017, Avid is delivering on the promise of the cloud, laid out just five months ago at Avid Connect 2017, to help our customers and the industry at large better manage the disruptive forces that have been bearing down on them for far too long, and achieve new heights in creativity, efficiency and flexibility, said Avid Chairman and CEO Louis Hernandez, Jr. Coming full circle with all of our introductions this week at IBC, this is precisely what we had envisioned after thousands of industry professionals crystallized their priorities through the inaugural Avid Customer Association vote to guide our strategic priorities. Thanks to their collective voice, Avid is innovating faster than ever to help them solve their most pressing needs, and they should only expect to see us accelerate the pace.

Empowered by Avid tools, services and the MediaCentral platform - the industry's most open, tightly integrated and extensible platform designed for media - Avid customers move from closed to open environments, from linear to dynamic workflows, from point products to integrated solutions, and from siloed operations to connected creative teams. Visitors will experience a host of Avid innovations during IBC2017 (Hall 7, Booth #J20) including:

Next-Generation Media Production Suite: MediaCentral - powering the simplest to the most complex workflows for news, sports, and post production to connect every user in a completely integrated workflow environment with a unified view into all their media. Completely customizable and modular, the MediaCentral production suite features groundbreaking cloud-based user experience; workflow modules and apps for editorial, production, news, graphics, and asset management; and a wide array of media services and partner connectors.

MediaCentral | Cloud UX an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform.

Certified cloud service offerings on Microsoft Azure for news, post, and asset management.

New Media Composer innovations including MediaCentral | Panel for Media Composer, Media Composer I Cloud VM and Media Composer | Cloud Remote for greater deployment flexibility.

Integrated Microsoft Cognitive Services, which applies the latest machine-learning algorithms to content libraries, automatically indexing content to extract streams of time-based metadata.

Sibelius | Cloud Sharing service (included with Sibelius 8.7) enabling composers to share music scores to their own personal cloud space, embed scores in a webpage, and invite anyone to flip through pages and play compositions using any device.

Avid FastServe Video Server Family - building on the rich heritage of industry-leading AirSpeed and PlayMaker video servers, the Avid FastServe family is tightly integrated into the Avid MediaCentral platform as part of the industry's most comprehensive UHD/4K workflow.

Maestro Graphics Family a more unified and powerful graphics product line-up that has deeper integration with Avid MediaCentral enabling content creators to work faster and more efficiently, and helps them to distinguish their brand to set themselves apart from the competition and build viewer loyalty.

MediaCentral Solutions for Post Production enabling small and mid-sized creative teams to enhance collaboration and deliver their best work faster, as well as working more efficiently with 4K and other demanding formats.

MediaCentral Solutions for News enabling broadcasters to deliver breaking news first on every consumer platform, and accelerate every aspect of their media production workflow.

MediaCentral Solutions for Sports arming sports broadcasters and venues with tools to streamline delivery of content in UHD with 2D and 3D graphics on TV and the broad range of devices sports fans now use to follow their teams.

Avid Artist | DNxIV - peripheral offering a wide range of analog and digital I/O to plug into today's diverse media productions, working with a broad spectrum of professional Avid and third-party video editing, audio, visual effects, and graphics software.

Avid NEXIS | PRO - storage now scaling to 160 TB - twice its previous capacity - giving small post facilities the ease-of-use, security, and performance advantages enjoyed by larger Avid NEXIS customers.

Avid NEXIS | E2 storage now supporting SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in real-time. Additionally, Avid NEXIS Enterprise systems now scale to 4.8 PB of raw storage, leveraging new 100 TB Media Packs.

For more information about Avid at IBC2
LINK: http://www.hollywoodprofessionalassociation.com/?p=156217...
See more stories from hpa

Most recent headlines

28/11/2025

Brides Asks for Compassion for Our Youths

Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...

28/11/2025

4 Reasons Why Keeping Your Spotify App Updated Matters and What You Might Be Missing

It's easy to ignore those little red update available badges. But when it ...

28/11/2025

FCC to Vote on LPTV Rules at Dec. Public Meeting

WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...

28/11/2025

Professional Fighters League Packs a Domestic, International MMA Punch (TV Sportsplay)

The Professional Fighters League is looking to super-serve fans of mixed martial...

28/11/2025

Fubo Launches Multiview Beta on Roku

Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....

28/11/2025

WNBA Playoffs Continue: What's On This Weekend in TV Sports (Sept. 28-29)

The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....

28/11/2025

Freeze Frame: B+C Hall of Fame 2024

The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...

28/11/2025

Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?

We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...

28/11/2025

DirecTV Acquires Dish, Unifying Struggling Satellite Business

DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...

28/11/2025

B+C Hall of Fame Announces Its Class of 2025

The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...

28/11/2025

Sky Sports x Slawn drop limited-edition football jersey that unlocks a month of free content from the home of sport

Friday 28 November 2025 Sky Sports x Slawn drop limited-edition football jersey...

28/11/2025

Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds three billion euros for the first time

Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...

28/11/2025

Changing children's lives for good: Donations for the RT Toy Show Appeal 2025 open tonight

Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...

27/11/2025

Vizrt Launches Viz One 8.1 With AI-Powered Features

LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...

27/11/2025

Prime Video Debuts AI-Powered Video Recaps

Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...

27/11/2025

Netflix's 'Raat Akeli Hai: The Bansal Murders' Marks a Grand World Premiere at IFFI Ahead of Its Global Release on 19th December

Back to All News Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...

27/11/2025

Sky unveils first look image from high-stakes action thriller Prisoner, coming 2026

Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...

27/11/2025

Sky Arts Reveals the Nations Greatest Basslines and Queen Reign Supreme

Thursday 27 November 2025 Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme The UK's most iconic basslines have been revealed...

27/11/2025

Stranger Things 5': Prepare for One Last Adventure With Our Final Season Coverage Guide

Back to All News Stranger Things 5': Prepare for One Last Adventure With O...

27/11/2025

Elastic Compute for a Sustainable Media Industry

The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...

27/11/2025

Arqiva Achieves Five-Star GRESB Rating

Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership Winchester, UK, 27 November 202...

27/11/2025

Retail Media Audits Explained: What Networks Need to Know

What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...

27/11/2025

Katie Taylor, Rachael Blackmore and Arthur Gourounlian among the guests on this week's Late Late Show

World champion boxer and Irish sporting icon Katie Taylor will be in studio this...

27/11/2025

Tonight on RT Prime Time, serious child protection concerns emerge over online gaming platform, Roblox

Roblox, one of the world's most popular online gaming platforms for primary ...

27/11/2025

The Ultimate Black Friday Deal Is Here

Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

10 Book Podcasts You Can't Miss

Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

Animated Series Love Through a Prism' Casts New Light on Romance Between Aristocrat and Exchange Student in London

Back to All News Animated Series Love Through a Prism' Casts New Light on ...

26/11/2025

NALIP Unveils Fifth Cohort of Director Incubator

Back to All News NALIP Unveils Fifth Cohort of Director Incubator Social Impact 26 November 2025 United States Link copied to clipboard The National Assoc...

26/11/2025

YouView Achieves Greenly Gold Certification for Sustainability

YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025 YouView is proud to announce a Gold Certification award from Greenly for our perform...