Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. While these projects benefit from higher-end technology, they often come with tighter budgets and same-day turnaround expectations. To address these challenges, Masterwork Films CEO Biro Florin built a green screen virtual production studio in the heart of Brighton, England. It houses all the equipment to streamline and accelerate production on branded storytelling projects, including a workstation running Epic Games' Unreal Engine, an AJA ColorBox for color management, and AJA GEN10 for sync gen, among other equipment.
Fusing technological expertise with a passion for creativity
Channeling a passion for filmmaking, cinematography, and gear, Biro established Masterwork Films in 2024. Today, he runs the company and acts as DP (Director of Photography) on client shoots for branded storytelling, film, commercial, and masterclass projects. In addition to servicing clients in the UK, US, and Canada, Biro and team run a green screen virtual production studio and a kit rental business.
Biro sees green screen virtual production unlocking new doors for brands looking to deliver believable compositions quickly and affordably. He explained, Virtual production can prove costly if you're building sets and virtual worlds from scratch, which is why we try to strike that middle ground with our new studio, where we can get a nice output with stock and marketplace type assets. Another big benefit of executing green screen virtual production, especially with a tool like AJA ColorBox, is that it minimizes post production work so we can reduce costs and production times for our clients all around.
Envisioning a green screen virtual production studio
Recently launched, Masterwork's u-shaped green screen stage is six meters wide and three and a half meters deep. It features up to 3 cameras that send a REDWideGamutRGB (Log) SDI signal of the talent and the green screen to its keyer while a PC sends another SDI signal transporting the Unreal Engine virtual camera feed that also uses REDWideGamutRGB (Log). The keyer receives the camera signal as the foreground feed and keys out a flat-looking green backdrop, leaving an alpha foreground layer of the talent. The same keyer also receives the Unreal Engine SDI signal as the background feed and applies it as the background layer of the foreground keyed talent.
Given both foreground and background signals are REDWideGamutRGB, the composited image on the keyer has the same flat look. Biro's team sends that flat video signal via SDI to an AJA ColorBox and uses Assimilate Live Looks to color correct and grade it. They then send the graded output to director and talent confident monitors using the ColorBox SDI output, and the loop out to a focus puller and for low-latency critical tasks.
Whether on a virtual production or traditional set, there's something magical about being able to use a device like ColorBox to upload a LUT and get a rough view of how things will look, plus have the control to tweak the color and contrast in real time. It gives you an extra layer of confidence as you light the scene and confirm that you structured it the right way, he explained. I also love that ColorBox is integrated with so many great color grading and correction tools to support live grading on set and that I can easily export changes to a LUT or a grade and send them down the pipeline in post to editors and colorists; it's very useful.
ColorBox, Biro said, also saves the team time because they're able to do everything on the computer without having to process the 4:2:2 10-bit signal they're shooting; it receives the feed and outputs the exact same signal with its LUT. And Biro's team can do an SDI loop out or pass through, so he can send a signal from the ColorBox to two recorders one with the color grading and the original signal as it comes out of the compositing server.
In addition to ColorBox, Masterwork Films uses an AJA GEN10 sync gen generator because its cameras and lens trackers have genlock and SDI reference inputs. Biro explained, Prior to GEN10, the background would stutter when we'd move the cameras. I quickly found that we needed a device to synchronize all these devices doing genlock, so I installed GEN10, and the stuttering disappeared; it's been amazing.
Laying a solid foundation for the future
Biro anticipates client demand for more distinctive backdrops for brand videos will only continue to grow, which is partially why he created the studio. We saw this new studio as a solution to help diversify the look and feel of projects, especially for our more consistent clients, without it costing an arm and a leg like most LED studios do, he added. So far, they like the variety of options we can offer at an affordable price point, as there aren't many non-LED options in the south of the UK.
For the time being, as Biro continues to grow the business, he's keeping an eye on AI developments related to virtual production, game development, and motion tracking. He concluded, We're heading into a very disruptive world, especially with the advent of generative AI. Virtual production presents an opportunity where AI, green screen, and motion tracking developments can converge to truly reshape how we create content. As we experience this shift and take on more new clients, it's very possible we may start taking more of our studio equipment, like ColorBox, on location, as I could see it being useful for real time visualization of color grading and correction on projects outside our studio.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. While these projects benefit from higher-end technology, they often come with tighter budgets and same-day turnaround expectations. To address these challenges, Masterwork Films CEO Biro Florin built a green screen virtual production studio in the heart of Brighton, England. It houses all the equipment to streamline and accelerate production on branded storytelling projects, including a workstation running Epic Games' Unreal Engine, an AJA ColorBox for color management, and AJA GEN10 for sync gen, among other equipment. 
