Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. While these projects benefit from higher-end technology, they often come with tighter budgets and same-day turnaround expectations. To address these challenges, Masterwork Films CEO Biro Florin built a green screen virtual production studio in the heart of Brighton, England. It houses all the equipment to streamline and accelerate production on branded storytelling projects, including a workstation running Epic Games' Unreal Engine, an AJA ColorBox for color management, and AJA GEN10 for sync gen, among other equipment.
Fusing technological expertise with a passion for creativity
Channeling a passion for filmmaking, cinematography, and gear, Biro established Masterwork Films in 2024. Today, he runs the company and acts as DP (Director of Photography) on client shoots for branded storytelling, film, commercial, and masterclass projects. In addition to servicing clients in the UK, US, and Canada, Biro and team run a green screen virtual production studio and a kit rental business.
Biro sees green screen virtual production unlocking new doors for brands looking to deliver believable compositions quickly and affordably. He explained, Virtual production can prove costly if you're building sets and virtual worlds from scratch, which is why we try to strike that middle ground with our new studio, where we can get a nice output with stock and marketplace type assets. Another big benefit of executing green screen virtual production, especially with a tool like AJA ColorBox, is that it minimizes post production work so we can reduce costs and production times for our clients all around.
Envisioning a green screen virtual production studio
Recently launched, Masterwork's u-shaped green screen stage is six meters wide and three and a half meters deep. It features up to 3 cameras that send a REDWideGamutRGB (Log) SDI signal of the talent and the green screen to its keyer while a PC sends another SDI signal transporting the Unreal Engine virtual camera feed that also uses REDWideGamutRGB (Log). The keyer receives the camera signal as the foreground feed and keys out a flat-looking green backdrop, leaving an alpha foreground layer of the talent. The same keyer also receives the Unreal Engine SDI signal as the background feed and applies it as the background layer of the foreground keyed talent.
Given both foreground and background signals are REDWideGamutRGB, the composited image on the keyer has the same flat look. Biro's team sends that flat video signal via SDI to an AJA ColorBox and uses Assimilate Live Looks to color correct and grade it. They then send the graded output to director and talent confident monitors using the ColorBox SDI output, and the loop out to a focus puller and for low-latency critical tasks.
Whether on a virtual production or traditional set, there's something magical about being able to use a device like ColorBox to upload a LUT and get a rough view of how things will look, plus have the control to tweak the color and contrast in real time. It gives you an extra layer of confidence as you light the scene and confirm that you structured it the right way, he explained. I also love that ColorBox is integrated with so many great color grading and correction tools to support live grading on set and that I can easily export changes to a LUT or a grade and send them down the pipeline in post to editors and colorists; it's very useful.
ColorBox, Biro said, also saves the team time because they're able to do everything on the computer without having to process the 4:2:2 10-bit signal they're shooting; it receives the feed and outputs the exact same signal with its LUT. And Biro's team can do an SDI loop out or pass through, so he can send a signal from the ColorBox to two recorders one with the color grading and the original signal as it comes out of the compositing server.
In addition to ColorBox, Masterwork Films uses an AJA GEN10 sync gen generator because its cameras and lens trackers have genlock and SDI reference inputs. Biro explained, Prior to GEN10, the background would stutter when we'd move the cameras. I quickly found that we needed a device to synchronize all these devices doing genlock, so I installed GEN10, and the stuttering disappeared; it's been amazing.
Laying a solid foundation for the future
Biro anticipates client demand for more distinctive backdrops for brand videos will only continue to grow, which is partially why he created the studio. We saw this new studio as a solution to help diversify the look and feel of projects, especially for our more consistent clients, without it costing an arm and a leg like most LED studios do, he added. So far, they like the variety of options we can offer at an affordable price point, as there aren't many non-LED options in the south of the UK.
For the time being, as Biro continues to grow the business, he's keeping an eye on AI developments related to virtual production, game development, and motion tracking. He concluded, We're heading into a very disruptive world, especially with the advent of generative AI. Virtual production presents an opportunity where AI, green screen, and motion tracking developments can converge to truly reshape how we create content. As we experience this shift and take on more new clients, it's very possible we may start taking more of our studio equipment, like ColorBox, on location, as I could see it being useful for real time visualization of color grading and correction on projects outside our studio.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...
20/11/2025
SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....
20/11/2025
ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...
20/11/2025
NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...
20/11/2025
MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...
20/11/2025
STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...
20/11/2025
Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive rightsholder of MLB.TV, see regula...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. While these projects benefit from higher-end technology, they often come with tighter budgets and same-day turnaround expectations. To address these challenges, Masterwork Films CEO Biro Florin built a green screen virtual production studio in the heart of Brighton, England. It houses all the equipment to streamline and accelerate production on branded storytelling projects, including a workstation running Epic Games' Unreal Engine, an AJA ColorBox for color management, and AJA GEN10 for sync gen, among other equipment. 
