Sky opens new shop at iconic Battersea Power Station

Sky, one of Europe's leading media and entertainment companies, has unveiled a new shop at Battersea Power Station. This will be Sky's third bricks and mortar shop in London and builds on its existing presence in the capital with head office locations and Sky Studios Elstree in close proximity.

Sky's retail footprint stretches across the UK with shops in some of the UK's biggest and busiest retail destinations such as Westfield London and Westfield Stratford, St David's, Cardiff, St James Quarter, Edinburgh, Bluewater, Kent and Arndale, Manchester. It is the thirteenth shop launch in two years and the first since the launch of Sky Stream.

Shoppers can test the full suite of Sky products and experience the home of the future. This includes:

Sky Glass - The only TV with Sky inside. Find, watch and play all your favourite content from across Sky, BBC iPlayer, Netflix, Disney+, ITV Hub, All4, Spotify just by using your voice. Its UHD Quantum Dot screen technology and 360 Dolby Atmos sound system combines with innovative hardware and software to give the smartest TV experience yet, all over W-Fi. No dish, no box, no fuss.

Sky Stream - The most affordable way to get Sky TV and Netflix, for less than £1 a day. With no dish required, it aggregates the best content from top entertainment, music and fitness apps. Connects seamlessly to your existing TV to deliver the fantastic Sky Glass entertainment experience over Wi-Fi.

Sky Q - If you don't want to stream, there's the best aggregation platform and award-winning satellite service, which has everyone's favourite channels and apps all in one place, as well as a hard drive for recordings.

Sky Go - Watch Sky anywhere, any time. Comes as standard with all three services, so you can get the great Sky experience on your devices too.

Sky Broadband - Award-winning customer service with speeds up to 900 Mb/s, our fibre broadband technology is perfect for streaming, gaming and downloading in UHD.

Sky Mobile - Providing great value with the UK's cheapest annual data plan amongst big networks and no-mid contract price rises. That's a promise.

Customer experience is at the crux of all Sky shops and have been designed with customers' needs in mind. The shop brings Sky's industry leading customer service to shoppers across the UK and provides space for customers to speak with expert advisors. They are separated into designated themed spaces across an open-plan layout, encouraging easy conversation between advisors and customers. The shops also have a dedicated Customer Hub', complete with seating areas, that will allow existing customers to speak to advisors about their current products.

Matthew Price, Retail Director, Sky said: Being part of the landmark Battersea Power Station development is a proud moment for Sky. We know getting the best value for money is top of mind for everyone right now and our expert advisors are on hand to help customers find the right package at the right price. Our shops provide an ideal opportunity to try before you buy, ensuring customers take home the products and services that suit their needs .

For further information please contact:

Kabir.parhar@sky.uk

Notes to editors

About Sky

Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; Sky Stream, the new, easy way to get the Sky Glass experience on any TV; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.

We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.

About Battersea Power Station:

Battersea Power Station is one of central London's largest, most visionary and eagerly anticipated new riverside neighbourhoods. The £9bn regeneration project is seeing the creation of a vibrant, mixed-use destination offering a community of homes, shops, restaurants, offices, culture and leisure venues, as well as 19 acres of public space, all serviced by an extension to the London Underground Northern Line.

The Battersea Power Station project covers 42 acres and includes 3.5m sq ft of mixed commercial space, together with over 4,000 new homes.

The successful regeneration of Battersea Power Station will create 17,000 new jobs, generating long term career opportunities for local residents. A new NHS medical facility is also being built.

Circus West Village, the first chapter of the regeneration of Battersea Power Station, is already a thriving riverside destination and home to over 1,800 people. Offering an eclectic mix of independent and design-led bars, restaurants, shops, fitness and wellbeing facilities, a cinema, a theatre and an ongoing events programme, this neighbourhood welcomes over three million people on average per year.

The Grade II* listed Power Station, the second phase of the development, houses over 100 shops, restaurants and cafes, event venues, a unique chimney lift experience offering 360-degree panoramic views of London's skyline, new office space and 254 new residential apartments. The building opened to the public for the first time ever on 14th October 2022.

With the recently opened Zone 1 Battersea Power Station Underground stati

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