Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.
FC Barcelona Femen will be the first to wear KAROL G's special matchday shirt-which features the artist's signature barbed wire heart logo-when it faces off against Villarreal Femenino on April 13. The following weekend, the men's team will also wear the shirt for its El Cl sico showdown on April 21.
Bar a x KAROL G x Spotify
Alexia x KAROL G
Bar a x KAROL G x Spotify
Cata Coll x KAROL G
Lucy Bronze x KAROL G
Salma x KAROL G
NEXT
This shirt swap with KAROL G is celebrating those who change the game, overcome barriers, and leave a legacy for the next generation to express themselves on and off the pitch, as well as the stage.
The heart symbol represents what became BICHOTA style-a moment in my life where I found strength, resilience and support, Karol G said. Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.
KAROL G-like FC Barcelona players-has been an inspiration for fans, and her success has been key in taking Latin music to new heights worldwide. With three songs in the Spotify Billions Club, KAROL G also set a record with her album MA ANA SER BONITO, setting the single-day record for the most-streamed Latin album by a female artist. Together, Spotify and FC Barcelona will celebrate the individuality, passion, and loyalty of football and music fans alike-Bar a or BICHOTA style.
We are so proud to be celebrating the incredible success of KAROL G through the iconic Bar a jersey, said Marc Hazan, VP of Partnerships and Marketing at Spotify. Her music inspires a unique passion similar to that of the football club and it is amazing to bring the two together. As the biggest female Latina artist on Spotify and a trailblazer in her field, we knew KAROL G was a perfect teammate for FC Barcelona.
The limited-edition shirt is available for fans to purchase via the FC Barcelona Store. Inspired by the club's founding year, there will be 1899 exclusive jerseys for sale. Additionally, for superfans, the site will offer a very special collection of 22 jerseys signed by the starting men's and women's team players.
Spotify, FC Barcelona, and KAROL G are also launching a limited-edition lifestyle merchandise collection featuring T-shirts, hoodies, scarfs, beanies, and water bottles. The imagery brings together the vibrant, playful world of KAROL G and the passionate, energetic world of FC Barcelona-celebrating how fandom inspires us to show our colors. The merchandise can be purchased via KAROL G's official store.
Lewandowksi x KAROL G
Ara jo x KAROL G
Vitor Roque x KAROL G
Raphinha x KAROL G
Lamine Yamal x KAROL G
Ferran x KAROL G
NEXT
This new collaboration with Spotify is very special for the whole club. We'll once again surprise the sports world by incorporating the logo of KAROL G, an iconic artist and role model for a whole generation of fans, said Juli Guiu, FC Barcelona VP of Marketing. Music and football share a bond that never ceases to surprise athletes and fans and this will help us to write a new chapter in this marvelous partnership between Bar a and Spotify.
Finally, FC Barcelona has created a special edition of the popular Bar a Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build-up to the game, along with music from KAROL G. Fans who stream the This Is KAROL G playlist will also see the megastar in her special FC Barcelona shirt.
Spotify and FC Barcelona are continuing to bring music and football together like never before, and KAROL G is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers from artists like The Rolling Stones.
For more on this first-of-its-kind partnership, be sure to visit the Spotify x FC Barcelona hub on For the Record.
Getting ready for FC Barcelona's big fixtures? Hit play on the Bar a Matchday playlist below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.
