
Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.
FC Barcelona Femen will be the first to wear KAROL G's special matchday shirt-which features the artist's signature barbed wire heart logo-when it faces off against Villarreal Femenino on April 13. The following weekend, the men's team will also wear the shirt for its El Cl sico showdown on April 21.
Bar a x KAROL G x Spotify
Alexia x KAROL G
Bar a x KAROL G x Spotify
Cata Coll x KAROL G
Lucy Bronze x KAROL G
Salma x KAROL G
NEXT
This shirt swap with KAROL G is celebrating those who change the game, overcome barriers, and leave a legacy for the next generation to express themselves on and off the pitch, as well as the stage.
The heart symbol represents what became BICHOTA style-a moment in my life where I found strength, resilience and support, Karol G said. Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.
KAROL G-like FC Barcelona players-has been an inspiration for fans, and her success has been key in taking Latin music to new heights worldwide. With three songs in the Spotify Billions Club, KAROL G also set a record with her album MA ANA SER BONITO, setting the single-day record for the most-streamed Latin album by a female artist. Together, Spotify and FC Barcelona will celebrate the individuality, passion, and loyalty of football and music fans alike-Bar a or BICHOTA style.
We are so proud to be celebrating the incredible success of KAROL G through the iconic Bar a jersey, said Marc Hazan, VP of Partnerships and Marketing at Spotify. Her music inspires a unique passion similar to that of the football club and it is amazing to bring the two together. As the biggest female Latina artist on Spotify and a trailblazer in her field, we knew KAROL G was a perfect teammate for FC Barcelona.
The limited-edition shirt is available for fans to purchase via the FC Barcelona Store. Inspired by the club's founding year, there will be 1899 exclusive jerseys for sale. Additionally, for superfans, the site will offer a very special collection of 22 jerseys signed by the starting men's and women's team players.
Spotify, FC Barcelona, and KAROL G are also launching a limited-edition lifestyle merchandise collection featuring T-shirts, hoodies, scarfs, beanies, and water bottles. The imagery brings together the vibrant, playful world of KAROL G and the passionate, energetic world of FC Barcelona-celebrating how fandom inspires us to show our colors. The merchandise can be purchased via KAROL G's official store.
Lewandowksi x KAROL G
Ara jo x KAROL G
Vitor Roque x KAROL G
Raphinha x KAROL G
Lamine Yamal x KAROL G
Ferran x KAROL G
NEXT
This new collaboration with Spotify is very special for the whole club. We'll once again surprise the sports world by incorporating the logo of KAROL G, an iconic artist and role model for a whole generation of fans, said Juli Guiu, FC Barcelona VP of Marketing. Music and football share a bond that never ceases to surprise athletes and fans and this will help us to write a new chapter in this marvelous partnership between Bar a and Spotify.
Finally, FC Barcelona has created a special edition of the popular Bar a Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build-up to the game, along with music from KAROL G. Fans who stream the This Is KAROL G playlist will also see the megastar in her special FC Barcelona shirt.
Spotify and FC Barcelona are continuing to bring music and football together like never before, and KAROL G is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers from artists like The Rolling Stones.
For more on this first-of-its-kind partnership, be sure to visit the Spotify x FC Barcelona hub on For the Record.
Getting ready for FC Barcelona's big fixtures? Hit play on the Bar a Matchday playlist below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...
16/04/2026
As live sports production continues to expand across linear, digital, and in-ven...
16/04/2026
Part of an infrastructure upgrade, the recently constructed spaces accommodate n...
16/04/2026
NBC has added NEP's Supershooter 11, which only just came online in time for...
16/04/2026
At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...
16/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
16/04/2026
Compact unit offers hands-on plug-in control
Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...
16/04/2026
Use any VST3 plug-in on immersive audio
Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...
16/04/2026
Analysis plug-in gains enhanced frequency readouts
Nugen Audio's real-time analysis plug-in has just received a significant update that introduces some ...
16/04/2026
Recording & Music Technology Show
Sound On Sound are pleased to announce a new recording and music technology exhibition taking place in London on Saturday ...
16/04/2026
SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...
16/04/2026
For decades, understanding the physical world from space has required a trade-of...
16/04/2026
The integration accelerates demographic audience delivery across local markets a...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Telestream Cloud Services, including Vantage Cloud, UP, and SENTRY monitoring tools, are now optimized for OCI, powering flexible multi-cloud media orchestratio...
16/04/2026
Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) today announced a strategic collaboration with Amazon Web Services (AWS), naming AWS as its preferre...
16/04/2026
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced an ISDB-Tb capabilit...
16/04/2026
Synamedia and SoFast announce strategic go-to-market partnership to accelerate FAST, pay-TV, and VOD
At the NAB Show 2026, Synamedia and SoFast are announcing ...
16/04/2026
Showcases New, Open-Standard IP Solutions Across Its Portfolio, From Production to Playout
Imagine Communications is marking a decade of leadership in ST 2110 ...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Sportway Media Group, a world leading AI-automated sports production company and Broadcast Solutions, a leading system integrator and provider of innovative sol...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato
Brie Clayton April 15, 2026
0 Comments
Deal will expand AJA's video ...
16/04/2026
Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14
Brie Clayton April 15, 2026
0 Comments
Deity Microphones today announce...