Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.
FC Barcelona Femen will be the first to wear KAROL G's special matchday shirt-which features the artist's signature barbed wire heart logo-when it faces off against Villarreal Femenino on April 13. The following weekend, the men's team will also wear the shirt for its El Cl sico showdown on April 21.
Bar a x KAROL G x Spotify
Alexia x KAROL G
Bar a x KAROL G x Spotify
Cata Coll x KAROL G
Lucy Bronze x KAROL G
Salma x KAROL G
NEXT
This shirt swap with KAROL G is celebrating those who change the game, overcome barriers, and leave a legacy for the next generation to express themselves on and off the pitch, as well as the stage.
The heart symbol represents what became BICHOTA style-a moment in my life where I found strength, resilience and support, Karol G said. Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.
KAROL G-like FC Barcelona players-has been an inspiration for fans, and her success has been key in taking Latin music to new heights worldwide. With three songs in the Spotify Billions Club, KAROL G also set a record with her album MA ANA SER BONITO, setting the single-day record for the most-streamed Latin album by a female artist. Together, Spotify and FC Barcelona will celebrate the individuality, passion, and loyalty of football and music fans alike-Bar a or BICHOTA style.
We are so proud to be celebrating the incredible success of KAROL G through the iconic Bar a jersey, said Marc Hazan, VP of Partnerships and Marketing at Spotify. Her music inspires a unique passion similar to that of the football club and it is amazing to bring the two together. As the biggest female Latina artist on Spotify and a trailblazer in her field, we knew KAROL G was a perfect teammate for FC Barcelona.
The limited-edition shirt is available for fans to purchase via the FC Barcelona Store. Inspired by the club's founding year, there will be 1899 exclusive jerseys for sale. Additionally, for superfans, the site will offer a very special collection of 22 jerseys signed by the starting men's and women's team players.
Spotify, FC Barcelona, and KAROL G are also launching a limited-edition lifestyle merchandise collection featuring T-shirts, hoodies, scarfs, beanies, and water bottles. The imagery brings together the vibrant, playful world of KAROL G and the passionate, energetic world of FC Barcelona-celebrating how fandom inspires us to show our colors. The merchandise can be purchased via KAROL G's official store.
Lewandowksi x KAROL G
Ara jo x KAROL G
Vitor Roque x KAROL G
Raphinha x KAROL G
Lamine Yamal x KAROL G
Ferran x KAROL G
NEXT
This new collaboration with Spotify is very special for the whole club. We'll once again surprise the sports world by incorporating the logo of KAROL G, an iconic artist and role model for a whole generation of fans, said Juli Guiu, FC Barcelona VP of Marketing. Music and football share a bond that never ceases to surprise athletes and fans and this will help us to write a new chapter in this marvelous partnership between Bar a and Spotify.
Finally, FC Barcelona has created a special edition of the popular Bar a Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build-up to the game, along with music from KAROL G. Fans who stream the This Is KAROL G playlist will also see the megastar in her special FC Barcelona shirt.
Spotify and FC Barcelona are continuing to bring music and football together like never before, and KAROL G is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers from artists like The Rolling Stones.
For more on this first-of-its-kind partnership, be sure to visit the Spotify x FC Barcelona hub on For the Record.
Getting ready for FC Barcelona's big fixtures? Hit play on the Bar a Matchday playlist below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.
