Accedo AdMediate Named Best Advertising Platform

Accedo AdMediate Named Best Advertising Platform 19 Jun 2013

Accedo, global market leader in TV application solutions, today announced that its AdMediate solution has been named Best Advertising Platform in the Streaming Media Europe Readers' Choice Awards.

The awards, which were announced at Streaming Forum on 18th June, were voted for by Streaming Media's readers, and are designed to recognise recent innovations in the online video space.

Accedo's AdMediate solution, which was launched earlier this year, is an innovative integration platform that mediates ad requests from a TV app to an ad network. The solution solves the problem of fragmentation for advertising in terms of platforms, geographies and ad networks for media companies, operators and device manufacturers.

AdMediate streamlines TV app advertising by efficiently connecting TV apps to any ad network. It enables customers to increase fill rate while keeping full flexibility and control of their TV apps, and means they can monetize TV apps through advertising in a more efficient and convenient way than other solutions on the market.

For ad networks, it means access to a wider range of TV app inventory, both for connected TV devices and managed IPTV devices.

We are delighted to have won this award, commented Michael Lantz, CEO, Accedo. We believe that AdMediate is an extremely attractive integration engine, which complements existing technology, and offers significant additional business value for our customers. We believe it is the best solution on the market, and are pleased it has been recognized as such by the industry with this award.

About Accedo

Accedo is the global market leader in TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedos cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Palo Alto, New York, Los Angeles, Hong Kong and Sydney.

Accedo will be in Singapore at BroadcastAsia2013 June 18th 21st. To find out more about Accedo in Asia or to set up a meeting, please email asia@accedo.tv

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