ITV Uses Telestream Cloud Services to Prepare for BritBox UK on Amazon Prime Channels
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 16, 2021
0 Comments
The migration to Cloud enables ten-fold increase in media processing capabilities at UK's premier independent commercial broadcaster.
Telestream , a leading provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, has announced a major contract with the UK's premier independent commercial broadcaster, ITV. The project sees ITV migrating many of its current on-premise media processing operations into the Cloud while establishing new cloud-based media processing operations for preparation of BritBox UK VoD content on Amazon Prime Video Channels.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-1024x532.png alt= class=lazyload wp-image-2408211 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-1024x532.png 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-300x156.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-768x399.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-624x324.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-50x26.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-100x52.png 100w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200.png 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />Commencing pre-pandemic, ITV started bringing in-house a range of content processing operations that had previously been provided by a third-party service. The creative team in ITV's Leeds facility was expanded to accommodate any craft edits, while the team was faced with the need to rapidly scale up content encoding and packaging workloads. Cloud based services were the only practical solution for ITV, and after evaluation of several alternatives, ITV selected the Telestream Cloud solution and worked with Telestream's team to onboard a cloud-based workflow for their own content.
The Telestream Cloud team was able to configure the ITV workflows in a very short space of time by porting ITV's existing Telestream Vantage workflows, resulting in a painless and quick migration to the cloud services. Additional requirements from ITV have been managed in a prompt and efficient way by Telestream.
ITV is expanding its use of Telestream Cloud Services for content processing as their VoD requirements grow in support of the B2C digital strategy. A recent increase in workload included encoding over 7000 hours of content for the launch of BritBox UK on Amazon Prime Video Channels. With a very short time available to process this content, the Telestream Cloud Service's ability to run massive parallel processing has been invaluable, with up to 300 concurrent sessions being initiated to allow encoding of over 200 long-form media assets per hour.
Selecting Telestream as its technology partner on this project has allowed ITV to deploy its existing pre-approved Vantage workflows for new platform deliveries in remarkably short times and with little or no risk.
During the pandemic, ITV also purchased Telestream's GLIM remote media player, which allows remote staff to view and validate content directly from AWS S3 storage without the need for downloading proxy versions, which vastly improves their remote working efficiency. GLIM was built to solve well known remote work challenges - to be a superior experience to the remote desktop/virtual desktop' play back experience, and to prevent remote employees wasting hours every day downloading mezzanine grade media files.
Telestream's involvement in assisting ITV to migrate to cloud processing from a large on-prem existing estate shows our intentions to move with our customers' needs and to continue our joint partnership, commented Benjamin Desbois, Senior Vice President and Chief Sales Officer at Telestream. Telestream has always been a key part of ITV's platform and moving to Telestream Cloud continues that relationship with a long roadmap of new features which will further assist ITV in their vision.
Telestream's broad range of cloud solutions gives us alternative options without having to retrain, re-skill or adapt any of our existing and proved outputs for multiple platform deliveries, commented James French, Content Processing Team Lead at ITV. This is a key feature that has saved us time and money from day one. Telestream's biggest asset is that its tools can be used agnostically across all major public cloud providers.
North America Stories
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
ITV Uses Telestream Cloud Services to Prepare for BritBox UK on Amazon Prime Channels 
