
ITV Uses Telestream Cloud Services to Prepare for BritBox UK on Amazon Prime Channels
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 16, 2021
0 Comments
The migration to Cloud enables ten-fold increase in media processing capabilities at UK's premier independent commercial broadcaster.
Telestream , a leading provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, has announced a major contract with the UK's premier independent commercial broadcaster, ITV. The project sees ITV migrating many of its current on-premise media processing operations into the Cloud while establishing new cloud-based media processing operations for preparation of BritBox UK VoD content on Amazon Prime Video Channels.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-1024x532.png alt= class=lazyload wp-image-2408211 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-1024x532.png 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-300x156.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-768x399.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-624x324.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-50x26.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200-100x52.png 100w, https://gcs.creativecow.net/wp-content/uploads/2021/04/16152141/itv_content_delivery1200.png 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />Commencing pre-pandemic, ITV started bringing in-house a range of content processing operations that had previously been provided by a third-party service. The creative team in ITV's Leeds facility was expanded to accommodate any craft edits, while the team was faced with the need to rapidly scale up content encoding and packaging workloads. Cloud based services were the only practical solution for ITV, and after evaluation of several alternatives, ITV selected the Telestream Cloud solution and worked with Telestream's team to onboard a cloud-based workflow for their own content.
The Telestream Cloud team was able to configure the ITV workflows in a very short space of time by porting ITV's existing Telestream Vantage workflows, resulting in a painless and quick migration to the cloud services. Additional requirements from ITV have been managed in a prompt and efficient way by Telestream.
ITV is expanding its use of Telestream Cloud Services for content processing as their VoD requirements grow in support of the B2C digital strategy. A recent increase in workload included encoding over 7000 hours of content for the launch of BritBox UK on Amazon Prime Video Channels. With a very short time available to process this content, the Telestream Cloud Service's ability to run massive parallel processing has been invaluable, with up to 300 concurrent sessions being initiated to allow encoding of over 200 long-form media assets per hour.
Selecting Telestream as its technology partner on this project has allowed ITV to deploy its existing pre-approved Vantage workflows for new platform deliveries in remarkably short times and with little or no risk.
During the pandemic, ITV also purchased Telestream's GLIM remote media player, which allows remote staff to view and validate content directly from AWS S3 storage without the need for downloading proxy versions, which vastly improves their remote working efficiency. GLIM was built to solve well known remote work challenges - to be a superior experience to the remote desktop/virtual desktop' play back experience, and to prevent remote employees wasting hours every day downloading mezzanine grade media files.
Telestream's involvement in assisting ITV to migrate to cloud processing from a large on-prem existing estate shows our intentions to move with our customers' needs and to continue our joint partnership, commented Benjamin Desbois, Senior Vice President and Chief Sales Officer at Telestream. Telestream has always been a key part of ITV's platform and moving to Telestream Cloud continues that relationship with a long roadmap of new features which will further assist ITV in their vision.
Telestream's broad range of cloud solutions gives us alternative options without having to retrain, re-skill or adapt any of our existing and proved outputs for multiple platform deliveries, commented James French, Content Processing Team Lead at ITV. This is a key feature that has saved us time and money from day one. Telestream's biggest asset is that its tools can be used agnostically across all major public cloud providers.
North America Stories
05/06/2026
The university-wide initiative has pushed their creative content to a new level
Although collegiate athletics at a single institution can contain numerous spo...
05/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
05/06/2026
Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...
05/06/2026
Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...
05/06/2026
Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...
05/06/2026
Sportradar Group AG has announced a multi-year extension of its exclusive global...
05/06/2026
The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...
05/06/2026
The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...
05/06/2026
When the FIFA World Cup arrives in North America in 2026, it will bring more tha...
05/06/2026
FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...
05/06/2026
Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...
05/06/2026
Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...
05/06/2026
Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...
05/06/2026
The broadcast-engineering team overcomes wind, speed, and salt water - and dista...
05/06/2026
Deploying both onsite and remote crews, the company is providing calibrated-came...
05/06/2026
With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...
05/06/2026
One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...
05/06/2026
For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones
The 158th edition of the Belmon...
05/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
05/06/2026
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...