Covert Welcomes Mixed-Media Studio Aniverse into Family
Brie Clayton December 19, 2024
0 Comments
UK-based creative studio Covert is thrilled to announce it has formed a strategic partnership with Istanbul-based mixed-media studio Aniverse. From traditional cel animation to motion design, Aniverse specializes in creating high-quality, engaging, and original content for brands across commercials, out-of-home advertising, digital, and social media for such clients as Coca-Cola, Google, Jos Cuervo, Puma, Expedia, Zevia, and more. The partnership is structured so that the studios can collaborate on projects in tandem, tapping into the creative strengths and the markets they serve.
We are excited about the mixed-media possibilities with Aniverse, particularly exploring ways to blend their signature 2D style with our 3D and VFX-driven work, says Max Murphy, Covert Managing Director & Partner. This partnership also broadens the creative zeitgeist of both studios, enabling us to help clients connect with their diverse consumer base by crafting brand stories with authenticity and cultural nuance.
With a combined 20+ years of experience working in the advertising, production, and animation industry, Ahmet Iltas and his brother, Selahattin Iltas, launched Aniverse with a mission to create a world-class animation studio built around international talent. As the studio grew in revenue and expanded its clientele, there came a demand to bring more talent in-house to streamline workflows collaborating with the client and staff artists.
Keeping the majority of our talent in-house has been key to our creative culture and growth as we have honed our specialty in 2D animation and crafting stories and characters with depth, says Ahmet Iltas, Executive Creative Director of Aniverse, who co-founded the studio with his brother in 2017. For us, the excitement lies in the subtle details that make our work stand out - playing with light, textures, illustration styles, and transitions.
Leaving their creative mark in diverse markets around the world, Aniverse's recent and noteworthy projects from the studio include Experience The Magic, a series of short animations for Coca-Cola Arena and Coca-Cola Etihad Stadium. Diving into Coca-Cola's vibrant red palette, the films embody the studio's unique ability to balance minimalism, character development, and charmingly bold motion.
Also emblematic of the studio's standout work is a vibrant OOH campaign for Jos Cuervo's special edition bottles celebrating D a de los Muertos. Using mixed-media techniques, the studio brought the bottle designs to life with mind-bending motion graphics.
Lastly, a recent campaign for Puma via Publicis shines a light on what the studio can achieve in the promo world and integrating motion with live-action. The spot was created for Turkish football club Fenerbah e's 2024-2025 jersey launch. Drawing from historical video and photo archives, it authentically captures the club's rich history and players from 1910 to today, with an array of distinct art styles reflecting the spirit of each era.
Beyond commercials, Aniverse is invested in doing more original and long-form content as a studio. They have three different short films in development ranging from anime to traditional 2D animation styles.
Our passion projects have been key to honing our storytelling skills - a benefit to both our clients and our team's independent creativity - especially as everyone gets to contribute story and character ideas during scripting, concludes Selahattin Iltas, Aniverse Managing Partner and Animation Director. With a greater creative stake, it's an experience that allows them to discover new ways to excel in their craft as animators.
December 31, 2024Blackmagic Design Announces New Features for Blackmagic CloudNew thumbnail icon view, clip metadata inspector panel and the ability to
December 31, 2024What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold PredictionsAs 2024 wraps up, we've seen tech trends like AI, data management,
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
19/03/2026
Other Voices presents a legendary night of music as Foo Fighters bring their stadium anthems to St James' Church, An Daingean. The surprise performance teas...
19/03/2026
***Issued by RT on behalf of RTS Ireland Awards / Gradaim RTS 2026...
19/03/2026
It's a double feature on GFN Thursday. This week, GeForce NOW offers smoother sights in virtual reality (VR) and a sprawling new land to conquer.
Streaming...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
Covert Welcomes Mixed-Media Studio Aniverse into Family 
