I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.
So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!
In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.
This is of course one of those times when I have to blink twice to believe it
Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.
Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?
Vision. Talent. Focus. Guts.
We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!
We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.
And looking forward
Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.
With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.
We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.
Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:
Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.
To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.
To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..
To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).
To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.
A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.
I'm off for a sit-down.
It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun
Thank you / Diolch!, Jonathan
Get in touch!
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
