Sony Pixel Power calrec Sony

DataCore Acquire Object Matrix

24/01/2023

I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.

Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.

So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!

In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.

This is of course one of those times when I have to blink twice to believe it

Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.

Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?

Vision. Talent. Focus. Guts.

We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!

We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.

And looking forward

Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.

With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.

We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.

Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:

Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.

To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.

To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..

To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).

To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.

A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.

I'm off for a sit-down.

It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun

Thank you / Diolch!, Jonathan

Get in touch!
LINK: https://object-matrix.com/datacore-acquire-object-matrix/...
See more stories from matrixstore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

23/10/2026

Comcast Plans Restructure, Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Locality Appoints Saul Stetson as SVP, Head of Product

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

University of North Florida Athletics, Cox Media Sign Multiyear Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

CBC/Radio Canada Taps Dalet to Modernize News Operations

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

SWIT Introduces Compact, Gold Mount Batteries

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Hearst Television VP, Finance Stanley Herriott Sets Retirement

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Ayrton Launches Falconer

A Brand New, Ultra-high-performance Remote Followspot Control System Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...

23/10/2026

Scripps Research Nobel laureates Ardem Patapoutian and K. Barry Sharpless among first honored by new Wertheim Laureate Prize

LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...

23/10/2026

Vegas Pro Delivers Professional Color Management and Faster Renders

Vegas Pro Delivers Professional Color Management and Faster Renders Jessie Electa Petrov October 22, 2026 0 Comments The 2027 release from Boris FX st...

23/10/2026

Blackmagic Design Announces Price Increases Due to Rising Memory Costs

Blackmagic Design Announces Price Increases Due to Rising Memory Costs Brie Clayton October 22, 2026 0 Comments New prices across a range of products ...

23/10/2026

Berklee Welcomes Marcus Gilmore for Signature Series Performance

Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...

23/10/2026

Season 30 of The Voice Features a Record Number of Berklee Alumni

Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...

22/10/2026

Router Control Strategy: UCP Panels, WebPanel, and NBOSS

Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...

22/10/2026

BeckTV, Beam Dynamics, Providius Connect System Design, Asset Intelligence, and Live Monitoring

BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...

22/10/2026

NETGEAR Enterprise Extends Professional Services to NDI AV-over-IP Workflows

NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...

22/10/2026

USSI Global Promotes Ted Korte to Chief Technology Officer

USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...

22/10/2026

Calrec Appoints Video Progetti as Italian Distribution Partner

Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...

22/10/2026

NHL Tonight to Celebrate 5,000th Episode on Oct. 27

NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...

22/10/2026

CURE Insurance Arena Installs New Daktronics Displays

CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...

22/10/2026

Arkona Adds Native Integration With Bitfocus Buttons

Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...

22/10/2026

U2 to Headline Halftime Show at NFL Thanksgiving Eve Game on Netflix

U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...

22/10/2026

Nyaal Banyul Geelong Convention and Event Centre Deploys Riedel MediorNet and Artist

Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...

22/10/2026

Arqiva Migrates Event Scheduling Workflow to DataMiner xOps in Under Three Months

Arqiva has migrated its occasional-use event scheduling and resource-management ...

22/10/2026

NBC Sports to Present Every Alpine World Cup and World Championship Race Under New Rights Agreements With U.S. Ski & Snowboard, FIS

NBC Sports will present every alpine World Cup and World Championship race under...

22/10/2026

FOX Sports to Air Gulfstream Park Championship Meet Starting in 2027

FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...

22/10/2026

Alpha Launches Media Modernization Practice and The Lab

Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...

22/10/2026

Sweetwater's Dolby Atmos Airstream Studio Makes Two Nashville-Area Stops

Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...

22/10/2026

SPORTEL Monaco 2026 Draws 1,962 Participants From 73 Countries

SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...

22/10/2026

Parks Associates: 39% of U.S. Internet Households Watch Live Events or Sports Through On-Demand Streaming Services

Parks Associates research finds that 39% of U.S. internet households watch live ...

22/10/2026

Brooklyn's Barclays Center Invests in Updated Fan Experience with New Tech Upgrades

As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...

22/10/2026

SVG TranSPORT 2026 Draws 300+ Transmission Pros To Talk C-Band Upheaval, LEO, FIFA World Cup Backbone, and More

Tech types from broadcasters, streamers, leagues, vendors, and service providers...

22/10/2026

Give Me the Backstory: Get to Know Micha Marczak, the Director of Closure

By Ramona Flume One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...

22/10/2026

Roland launch two new Boutique synths

The JUPITER-08 polysynth and n/vision wavetable Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...

22/10/2026

Akai Pro release MPK Mini Plus II

New creative tools and colour display Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...

22/10/2026

TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes

YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors Disney Re...

22/10/2026

aconnic website back online following precautionary security measure

aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...

22/10/2026

Entries Open for IBC2027 Accelerators

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Bridge Building MXL Links With Grass Valley AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

NDTV Adopts Amagi AdFlow Orchestrator - Unlocking Monetiz...

Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...

22/10/2026

CBC Radio-Canada Chooses Dalet for Enterprise News Tran...

Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...

22/10/2026

IBC calls for Challenge submissions for 2027 Accelerator...

IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...

22/10/2026

Odido selects Synamedia Go to power its next-generation s...

Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...

22/10/2026

Broadcasters Foundation of America Expands Aid to Broadcasters in Need

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Carr Warns Broadcasters Against Reporting Fake' Polls

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Clear-Com Unveils Mentrix Panel at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Gray Media, Triple B Media, SWAC to Collaborate on Sports Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Scripps Research names Ron Burkle chair of its Board of Directors

LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...

22/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderbolt 5

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...