
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.
So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!
In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.
This is of course one of those times when I have to blink twice to believe it
Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.
Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?
Vision. Talent. Focus. Guts.
We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!
We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.
And looking forward
Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.
With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.
We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.
Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:
Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.
To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.
To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..
To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).
To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.
A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.
I'm off for a sit-down.
It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun
Thank you / Diolch!, Jonathan
Get in touch!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...
11/05/2026
New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...
11/05/2026
Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...
11/05/2026
Riedel Communications has announced it will serve as Official Connectivity Integ...
11/05/2026
Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...
11/05/2026
The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...
11/05/2026
The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...
11/05/2026
Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...
11/05/2026
Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...
11/05/2026
T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...
11/05/2026
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...
11/05/2026
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...
11/05/2026
Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...
11/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
You're not meant to look at an Eclipse, but you won't be able to take yo...
11/05/2026
L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....
11/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...