I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.
So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!
In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.
This is of course one of those times when I have to blink twice to believe it
Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.
Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?
Vision. Talent. Focus. Guts.
We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!
We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.
And looking forward
Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.
With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.
We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.
Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:
Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.
To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.
To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..
To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).
To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.
A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.
I'm off for a sit-down.
It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun
Thank you / Diolch!, Jonathan
Get in touch!
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
03/12/2025
CINCINNATI GatesAir has introduced Maxiva XTK, an update to its Maxiva XTE software-defined TV exciter. XTK is a new cost-efficient model primarily developed fo...
03/12/2025
WUPPERTAL, Germany Riedel Communications is partnering with Haivision, a global provider of mission-critical, real-time video networking and visual collaboratio...
03/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on the proposed $6.2 billion Nexstar acquisition for Tegna and set deadlines f...
03/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
03/12/2025
NEW YORK Great American Media said it plans to launch Pure Flix Familia, a dedicated Spanish-language platform, in 2026....
03/12/2025
SOUTHPORT, Conn. Main Street Sports Group has announced that the FanDuel Sports Network app is now available directly on Vizio and on smart TVs with Vizio OS. T...
03/12/2025
SAN JOSE, Calif. Harmonic has announced that Telia, the second-largest telecom operator in Norway, is modernizing its broadband network with the company's c...
03/12/2025
GREEN BAY, Wis. Sinclair said Jay Zollar, vice president and general manager of WLUK-WCWF here, will retire Dec. 31 after 26 years running the stations. Station...
03/12/2025
S an Nollaig
Celebrate 2025's top Irish sporting stars with RT Sport Awards live from RT Studios on RT One and RT Player
RT pays tribute to Ror...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Today, Mistral AI announced the Mistral 3 family of open-source multilingual, multimodal models, optimized across NVIDIA supercomputing and edge platforms.
M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
