Sony Pixel Power calrec Sony

DataCore Acquire Object Matrix

24/01/2023

I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.

Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.

So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!

In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.

This is of course one of those times when I have to blink twice to believe it

Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.

Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?

Vision. Talent. Focus. Guts.

We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!

We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.

And looking forward

Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.

With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.

We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.

Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:

Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.

To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.

To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..

To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).

To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.

A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.

I'm off for a sit-down.

It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun

Thank you / Diolch!, Jonathan

Get in touch!
LINK: https://object-matrix.com/datacore-acquire-object-matrix/...
See more stories from matrixstore

Most recent headlines

20/11/2025

Oklahoma Community Television Overcomes ATSC 3.0 Translator Challenge

CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...

20/11/2025

FCC Launches Wide-Ranging Examination of Network Affiliate Relations

WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...

20/11/2025

IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry

NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...

20/11/2025

Graduate Spotlight: Krysta Mirsik DePuy

Graduate Spotlight: Krysta Mirsik DePuy The educator from Hackettstown, New Jersey, shares how it took her 11 years to find the right graduate program for her...

20/11/2025

Rise Awards 2025 Celebrate the Industry's Best

LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...

20/11/2025

Lionsgate, Debmar-Mercury Launch MovieSphere Gold Diginet

SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....

20/11/2025

Clear-Com Unveils New 4-Channel HelixNet Beltpack

ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...

20/11/2025

Kiswe Core Aims to Simplify Cloud-Based Streaming Distribution

NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...

20/11/2025

Dolby Partners Up With Bay Area Super Bowl Host Committee

MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...

20/11/2025

Telus TV+ Expands Distribution to Samsung and LG Smart TVs

STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...

20/11/2025

MLB Strikes Rights Deals With ESPN, NBCUniversal, Netflix

Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive distributor for MLB.TV, put regula...

20/11/2025

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and GenNext All-Stars' Noel

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...

20/11/2025

Richard Osman, Kyla Cobbler and Vittorio Angeloni among the guests on this week's Late Late Show

It's the Late Late Toy Show BIG BIG Ticket Giveaway day! It's the Late ...

20/11/2025

Into the Omniverse: How Smart City AI Agents Transform Urban Operations

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...

20/11/2025

Guests revealed for The 2 Johnnies Late Night Lock In tonight

The How To Gael pocast gals, comedian Chris Kent and quizzer Darragh Ennis drop by for the fifth episode of The 2 Johnnies Late Night Lock In In the penultimat...

20/11/2025

Ultimate Cloud Gaming Is Everywhere With GeForce NOW

The NVIDIA Blackwell RTX upgrade is nearing the finish line, letting GeForce NOW Ultimate members across the globe experience true next-generation cloud gaming ...

20/11/2025

The Largest Digital Zoo: Biology Model Trained on NVIDIA GPUs Identifies Over a Million Species

Tanya Berger-Wolf's first computational biology project started as a bet wit...

19/11/2025

Sphere Sound Kicks Up Its Heels at Radio City Music Hall

Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...

19/11/2025

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, and More

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...

19/11/2025

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video Production Layout with the LA Clippers

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...

19/11/2025

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital Trends Report

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...

19/11/2025

Inside Brighton & Hove Albion's Fan-First Media Machine

Inside Brighton & Hove Albion's fan-first media machine By George Bevir Tuesday, November 18, 2025 - 10:10 Print This Story Brighton & Hove Albion'...

19/11/2025

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebuilt David Booth Kansas Memorial Stadium

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...

19/11/2025

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video-Production Infrastructure

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...

19/11/2025

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Peacock Exclusive Game, and More

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...

19/11/2025

Sabar Bonda (Cactus Pears) Takes a Tender View on Queer Relationships

Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...

19/11/2025

Sundance Institute-Supported Seeds, Apocalypse in the Tropics, Selena y Los Dinos, and More Earn IDA Documentary Awards Nominations

Awards season is heating up, and the International Documentary Association just ...

19/11/2025

L3Harris Breaks Ground on Arkansas Advanced Propulsion Facilities

Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...

19/11/2025

L3Harris and PentenAmio Team to Advance Sovereign Cryptographic Capability and Innovation in the UK, Australia and Canada

L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...

19/11/2025

Multi-year partnership for Calrec and Phoenix Broadcast Solutions

Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...

19/11/2025

The Gauge: Poland | October 2025

October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

Vitec Buys Datapath, Expanding Product Portfolio, Engineering, Support

Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...

19/11/2025

Telestream Unveils ARGUS V2.3 With Live Look Stream Validation

NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...

19/11/2025

Charter Taps AWS for Generative AI Solutions

STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...

19/11/2025

Atomos Adds New Camera Control Features to Ninja TX

TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...

19/11/2025

Berklee's Signature Series Reimagines the Musical and Visual Artistry of Coldplay

Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...

19/11/2025

PlayBox Neo Wraps NAB Show New York 2025 with Big Energy...

PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...

19/11/2025

AAVBR Boosts Event Production Efficiency With Pliant Tech...

AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...

19/11/2025

Calrec gives Phoenix Broadcast Solutions its full support...

In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...