
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.
So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!
In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.
This is of course one of those times when I have to blink twice to believe it
Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.
Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?
Vision. Talent. Focus. Guts.
We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!
We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.
And looking forward
Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.
With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.
We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.
Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:
Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.
To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.
To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..
To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).
To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.
A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.
I'm off for a sit-down.
It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun
Thank you / Diolch!, Jonathan
Get in touch!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
22/06/2026
By Kristin Feeley, Director, Documentary Film & Artist Programs
the memories of your elders [are] a scaffolding for you to build your identity on - and t...
22/06/2026
New hyper-resolution analyser EQ revealed
CEDAR Audio's all-new Icons plug-in series has just gained its newest member, Blade. Described by the compan...
22/06/2026
Turn any live input into a cinematic soundscape
Designed for use in the studio and on stage, Sampleson's latest creation is capable of taking any audio ...
22/06/2026
Adds guitar strings to Eurorack rigs
ADDAC System are renowned for their weird and wonderful synth designs, and their line-up includes plenty of gear that...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
22/06/2026
In our latest blog, Tim Pearson explores NAGRA Venturi, the new streaming security solution for the AI era from NAGRAVISION. Designed to aggregate and analyze ...
22/06/2026
Expanded integrations give advertisers access to distinct contextual signals acr...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...
22/06/2026
Monday 22 June 2026
Official trailer released for Katie Price: Nothing to Hide,...
22/06/2026
The next era of AI will not be defined by compute alone. Its growth will be dete...
22/06/2026
Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...
22/06/2026
At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...
22/06/2026
For the past two years, the U.S. National Science Foundation's National Arti...
22/06/2026
JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
21/06/2026
New series now live on Udemy
Regular SOS contributor and Cubase workshop columnist John Walden has just released a new Cubase video course that is now avail...
21/06/2026
Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...
21/06/2026
Sunday 21 June 2026
Sky announces immersive documentary series The Wargame
The Wargame first looks
ZIP (2MB)
Sky today confirms the commission of The Wargam...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...
20/06/2026
What exactly is Apogee Control V3?
Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...