Sony Pixel Power calrec Sony

DataCore Acquire Object Matrix

24/01/2023

I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.

Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.

So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!

In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.

This is of course one of those times when I have to blink twice to believe it

Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.

Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?

Vision. Talent. Focus. Guts.

We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!

We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.

And looking forward

Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.

With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.

We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.

Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:

Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.

To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.

To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..

To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).

To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.

A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.

I'm off for a sit-down.

It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun

Thank you / Diolch!, Jonathan

Get in touch!
LINK: https://object-matrix.com/datacore-acquire-object-matrix/...
See more stories from matrixstore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

14/10/2026

Court Extends Restraining Order Against President Trump's White House News Ban

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC to Demo One Connect Comms Platform at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

SMPTE Expands Engagement in Africa with South African Eve...

SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...

14/10/2026

FEMA Offers Two Webinars Ahead of National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

American Amplifier Technologies Acquires ERI

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

LTN, Sony Integrate Cloud Media Management, Real-Time Playout

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

DirecTV Launches Build Your Own Multiview

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

Wooden Camera Releases Redesigned Sony FX6 Accessory System

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

HuskerVision Builds IP Production Facility with Grass Val...

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

14/10/2026

Eden Project Grows Live Learning with LiveU Technology

Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...

14/10/2026

Rise AV Launches North American Mentoring Council

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Grass Valley

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Cobalt Digital

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC Announces Plans to Showcase its One Connect Intercom...

IPC Announces Plans to Showcase its One Connect Intercom Platform at NAB New York 2026 Visit IPC as a Featured Vendor in the Dale Pro Audio Booth IPC, a le...

14/10/2026

Dr Trauma selected for Dynamic Television Scripted Initiative

Dr Trauma selected for Dynamic Television Scripted Initiative 14 October 2026 L-R: Sarah Bailey, Troy Lum. Screen Australia and Dynamic Television today annou...

14/10/2026

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge Brie Clayton October 13, 2026 0 Comments 3DModels.org has opened its annual Car Rende...

14/10/2026

RE:Vision Effects Announces ARRI Film Lab 1.5 Release

RE:Vision Effects Announces ARRI Film Lab 1.5 Release Brie Clayton October 13, 2026 0 Comments ARRI Film Lab 1.5 adds many user requested features inc...

14/10/2026

MTI FILM DRS Nova V7.0 Major Release Now Available

MTI FILM DRS Nova V7.0 Major Release Now Available Brie Clayton October 13, 2026 0 Comments A step forward in digital film restoration DRS Nova V7.0 ...

13/10/2026

#GALSNGEAR's Tequity Talk Podcast Returns for Third Season

#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...

13/10/2026

Most Valuable Promotions Appoints Joe Setley as SVP of Products and Digital Media

Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...

13/10/2026

Zixi and TAG Video Systems Extend Integration for SCTE-35 Verification and Content Matching

Zixi and TAG Video Systems have announced an extended integration enabling the Z...

13/10/2026

LTN and Sony Integrate Ci Media Cloud with LTN Schedule Playout

LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...

13/10/2026

Infront Productions Announces New Management Structure

Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...

13/10/2026

Just Women's Sports Acquires Victra Sports, Launches App and Sport-Specific Channels

Just Women's Sports (JWS) has announced three developments: the acquisition ...

13/10/2026

Cinematographer Philip Lozano AFC Uses Sony Rialto Mini for Evil Dead Burn Car Fight Sequence

Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...

13/10/2026

Op-Ed: Beyond the Newsroom - Why the Story Object Model Is Sports Media's Next Big Economic Shift

In a fundamental change, one expensive act of content creation could become many...

13/10/2026

SVG Digital Engagement Forum 2026 Hits NYC on December 15; HBS Director of Digital Johannes Franken to Keynote

The annual event will explore streaming, personalization, partnering with indepe...

13/10/2026

Freestyle Chess Partners with Game+ for North American Distribution

Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...

13/10/2026

St. Louis Blues and Gray Media To Simulcast 10 Blue Note+ Games on First Alert ABC

The St. Louis Blues and Gray Media have announced a multi-year partnership to si...

13/10/2026

Spalk Expands NBA and NFL Multilingual Commentary Partnerships

Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...

13/10/2026

All 32 Teams, One Night: ESPN's NHL Frozen Frenzy Returns for Fourth Season

Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...

13/10/2026

Mobile TV Group Goes Full-Stack With the MTVG Production Platform, Mountain Media Center

The longtime production-facilities provider also continues to roll out new mobil...

13/10/2026

Behind the Mic: Andrew McCutchen Joins SiriusXM for MLB Post Season; Eddie Olczyk Returns to Chicago

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

13/10/2026

Cal Opens On-Campus Twitch Studio for Student-Athletes Through StreamU

StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...

13/10/2026

Give Me the Backstory: Get to Know Noah Segan, the Director of The Only Living Pickpocket in New York

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

13/10/2026

Penombra Celli & Viole from Sonora Cinematic

Two new MPE-capable libraries announced Sonora Cinematic's The Founders Locker line-up has just gained two new additions: Penombra Celli and Penombra Vi...

13/10/2026

Modbap release Fidelity Theory

Debut offering in new oneTHNG plug-in series Modular synth experts Modbap have just announced the launch of Fidelity Theory, a new creative effect that mark...

13/10/2026

SGL Carbon celebrates capacity expansion at its St. Marys site

Last week, SGL Carbon celebrated the expansion of its production capacity at its St. Marys site (USA). SGL Carbon has invested around USD 100 million in the exp...

13/10/2026

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceability applications up to 170 GHz

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceabi...

13/10/2026

APPLICATIONS TO SERVE ON THE INDEPENDENT PANEL FOR THE APPOINTMENT OF THE NATIONAL FILM AND VIDEO FOUNDATION COUNCIL

The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites suitably qu...

13/10/2026

NOMINATION OF CANDIDATES TO SERVE ON THE COUNCIL OF THE NATIONAL FILM AND VIDEO FOUNDATION (NFVF)

The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites members of ...

13/10/2026

Latest LYNX yellobrik Converter Enables Synchronization across both SDI and IP Environments

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

SBE 39 Plans Tech Symposium for November

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Apple Makes Siri AI the Focus of its New Apple TV 4K

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Increasing Number of Viewers Prefer Highlights Over Full Episodes

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna, Disney Renew ABC Affiliation Pacts in 13 Markets

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

GatesAir Will Introduce High-Efficiency UHF Transmitters at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Court TV Taps Yospace for Streaming Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna Taps Trio of Regional Group GMs

Share Copy link Facebook X Linkedin Bluesky Email...