
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and for me personally, and it is also one that makes a huge amount of sense.
Object Matrix's DNA as a company and the values we wish to carry forward were explored in Sankofa is our future : including being a technology disruptor, constantly innovating, and being a true Object Matrix family of customers, channel partners, and employees.
So if you are a company like Object Matrix and you are going to get married then make sure it is to someone who has the same values as you do!
In DataCore we have found a kindred spirit. They are a technology disruptor with SAN Symphony: (a software-defined storage solution for SAN and HCI); this was one of the first such products to market and hugely successful. And DataCore has a strong philosophy of constant innovation bringing out products such as the Perifery Panel for Adobe Creative Clouds, and Bolt for Kubernetes Storage. If you don't know about them already, DataCore is a name that you are going to hear an awful lot about in the coming years.
This is of course one of those times when I have to blink twice to believe it
Roll back the clock to the start and, well, I'd like to say that we had perfectly planned this in reality we were a handful of technology geeks, heads down, and trying to make a perfect product. We all believed in object storage (at the time, no one else was making such a solution, and we were coding into the small hours to create the product we loved). We were told by investors and by industry blue-chip companies that we were wrong and that filesystems and CAS were the future (does anyone even know what CAS is anymore??). We didn't initially know much about fund-raising or even much about selling (we certainly know a lot now!). But we had a mission and sometimes not knowing the challenges you'll have to get through lets you carry on regardless.
Could we make a storage product that could scale and take away the pain of managing large amounts of data? Against products from blue chip companies and their R&D? How could it be possible to do that?
Vision. Talent. Focus. Guts.
We used to program in attics, on kitchen tables, and in borrowed offices. We had second-hand desks and laptops. We screwed test nodes together (from bare bone parts), and had just about enough money to buy our staple diet of Vietnamese takeaways. In the very early years our money ran out. So we had to have patient partners and frugal lives. One infamous Christmas party was at a local kebab shop; I wish we had the photos. It was one of the best!
We were stubborn and finally had something else customers. Pioneers, no less. The ball was finally rolling.
And looking forward
Our core has evolved from systems that scale and manage the data so that you don't need to to also include: connecting people to media. The product now has a wealth of access and integration tools. It's deployed on-prem, in hybrid, and cloud.
With DataCore, we will leverage their experienced management team, collaborate with their R&D and product teams, and will supercharge the reach of MatrixStore through their sales channels.
We have a product that is established and being augmented all the time and some amazing novel R&D is in the pipeline that I believe will be as disruptive as object storage was at the start of our journey.
Oh wow.. it's emotional writing this blog: I'm so full of pride and thanks to so many people: what follows is just a small list of thank yous - I could write so many more:
Of course, thank you to the Object Matrix workers; a company is only the sum of its parts (past and present), and I am really amazed by the passion and talent delivered on a daily basis.
To customers like Gorilla in Cardiff, who took a chance on what was at the time an unproven product; but no less to every customer who puts their faith in our products and team - it means everything.
To many supporters who took time out to give advice to a young CEO, including Roger Fawcett who sat through 15 years of board meetings without asking for a penny for that..
To those who backed us with their personal, hard-earned cash (note to any entrepreneurs: taking other people's money is a huge responsibility; if you have a conscience it will weigh heavily until it is returned).
To so many individuals running through my mind right now - I hope I get the chance to thank them all in person.
A big thank you to the DataCore team, especially Dave, Abhi, Amanda and Kevin, for believing in Object Matrix, our products and our vision, and giving us the chance to take it to a bigger stage.
I'm off for a sit-down.
It's been a long few weeks closing this deal, and a very long Object Matrix journey worth reflecting on; but lastly to say it won't be a long sit down in so many ways we have only just begun
Thank you / Diolch!, Jonathan
Get in touch!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
05/11/2026
The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...
05/11/2026
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...
05/11/2026
CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...
05/11/2026
Gravity Media developed a remote production solution for Beyond Productions'...
05/11/2026
Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...
05/11/2026
Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...
05/11/2026
Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026.
The lens kits pair the ...
05/11/2026
Dick Stockton's broadcasting career was marked by longevity, versatility, an...
05/11/2026
The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...
05/11/2026
Most compact Qu-series consoles to date
Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...
05/11/2026
We take a look at the first touchscreen-equipped Mac The new MacBook Pro with PROLED XDR Display brings Touch to the Mac for the first time.Photo: Apple
By M...
05/11/2026
SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...
05/11/2026
Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...
05/11/2026
Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....
05/11/2026
How to Recreate the Classic Movie Star Trek Warp Effect in After Effects
Graham Quince November 5, 2026
0 Comments
How did the filmakers create the or...
05/11/2026
Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...
05/11/2026
COW Jobs: Film Delivery and Servicing Lead - Mars, PA
Brie Clayton November 5, 2026
0 Comments
Film Delivery and Servicing Lead
October 27, 2026COW ...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Thursday 5 November 2026
Sky Sports and Sir Gareth Southgate's 1071 Media p...
05/11/2026
Offers include Sky Essential TV with Full Fibre 500Mbps for £32 a month, Full Fibre 500Mbps for £26 a month, plus savings on Apple iPad, Samsung Galaxy and Goog...
05/11/2026
Previously announced David Oyelowo and Viola Prettejohn star as Mikael Blomkvist and Lisbeth Salander in Sky's timely new evolution of Stieg Larsson's g...
05/11/2026
It used to be around this time of year that I, like most Australians, started looking forward to summer. Barbecues and beaches are, after all, what we do best. ...
05/11/2026
Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...
05/11/2026
Arqiva signs DCC contract to support smart metering services through to 2037New contract to maintain services as industry transitions to a 4G national solution....
05/11/2026
RT is home to the top ten radio programmes in the country
28.3% market share with almost 2 million people listening every week
Gains for Kieran Cuddihy's...
05/11/2026
Larger models, longer contexts and agentic applications are increasing GPU memor...
05/11/2026
Chris Alexiuk has a simple rule about open source AI: If you believe in it, be loud about it.
We should be shouting about this technology from the rooftops, ...
05/11/2026
Hogwarts Legacy receives an NVIDIA DLSS 5 upgrade with 3D-Guided Neural Rendering today, bringing lifelike lighting and materials to the wizarding world on GeFo...
04/11/2026
The company's chief revenue officer shares its new messaging emphasizing its...
04/11/2026
Gravity Media has brought its SMARThead robotic camera technology to the United ...
04/11/2026
WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...
04/11/2026
D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...
04/11/2026
Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...
04/11/2026
It's not just the video. The in-venue sound and noise also bring the energy ...
04/11/2026
Latest Expressive Suites announced
Expressive E have teamed up with GForce Software to create a collection of MPE presets for two of the company's popul...
04/11/2026
Latest instrument pack now available
Modartt's much-loved virtual piano suite has just been treated to another update, gaining a new instrument pack tha...
04/11/2026
Captures an array of classic 1980s synths
The third instrument from ebbandflow has just arrived, delivering a collection of 100 patches that have been creat...
04/11/2026
Instrument Stacks, editing improvements, new stock plug-ins & more
Steinberg have just launched the latest version of their award-winning music-focused DAW,...
04/11/2026
New native room-modelling plug-in announced
Universal Audio's latest native room-modelling and reverb plug-in captures the sound of one of the world'...
04/11/2026
London - October 29, 2026 - Creative software developer Foundry today announced ...
04/11/2026
Long known for using Calrec in television, RT turned to the Type R workflow it had adopted in radio to build a multi-mix commentary area for this summer's ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...