More than 5.7 million viewers tune into SBS's coverage as Slovenian Tadej Pogacar dominates

More than 5.7 million viewers tune into SBS's coverage as Slovenian Tadej Pogac ar dominates

24 July, 2024

Media releases

Key callouts:

More than 5.7 million viewers tuned into SBS's broadcast of the 2024 Tour de France, including more than 1.8 million Australians aged 25-54.

The Tour de France drew strong live streaming audiences to SBS On Demand. Despite the time difference, 26% of viewers tuned in to watch the race action live.

More than 57 million hours of Tour de France coverage has been consumed across SBS TV and SBS on Demand.

SBS Director of Sport, Ken Shipp, said: This was our best coverage of the Tour de France yet, as proven by the incredible audience results we've seen. I'm proud of our excellent SBS team, both on camera and behind the scenes, for delivering consistently first-class coverage that captured all the stories, exhilarating moments and that tremendous performance by Tadej Pogac ar.

Consumption of TDF content on our SBS social media channels in particular was sensational, with huge results from having a dedicated producer at the event for the first time.

Audience testimonials:

Hi I just wanted to let you know how much pleasure the Tour De France coverage has given me again this year. The coverage is terrific and the commentary team are superb.

I have been watching the Tour de France for 20 years and just wanted to thank you for your brilliant coverage. Well done to the TDF team.

I would like to thank you very much for your excellent coverage of the Giro and the Tour again this year. These events and your presentation of them are real highlights of the year. You provide not only excellent, entertaining and insightful live coverage, but also excellent and extensive highlight packages. It is go great to be able to wake up and to catch up on the stage-whichever version one has time for! Then, of course, you can go back and enjoy particular stages or parts again and again! Please keep it up. I look forward to 2025s editions!

Reach to date source: VOZ Data, TVMap VOZ Analyser, National, Total People and P25-54, 29/06/2024 to 22/07/2024, Cumulative Reach, 2024 Tour De France, Total TV, When Watched

Consumption hours source: VOZ Data, TVMap VOZ Analyser, National, Total People, 29/06/2023 to 22/07/2024, Average Audience,

1800 - 2600, Total BVOD (Live + VOD), When Watched

Table source: VOZ Data, TVMap VOZ Ranking Report, Stage 17-21 Overnight, Stages 15&16, Consolidated 7 Total People, Total TV National Reach (Broadcast TV 1min and BVOD 15 secs)

Total TV refers to Broadcast TV and BVOD.

LINK:	https://www.sbs.com.au/aboutus/2024/07/24/more-than-5-7-million-viewer...
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