More than 5.7 million viewers tune into SBS's coverage as Slovenian Tadej Pogac ar dominates
24 July, 2024
Media releases
Key callouts:
More than 5.7 million viewers tuned into SBS's broadcast of the 2024 Tour de France, including more than 1.8 million Australians aged 25-54.
The Tour de France drew strong live streaming audiences to SBS On Demand. Despite the time difference, 26% of viewers tuned in to watch the race action live.
More than 57 million hours of Tour de France coverage has been consumed across SBS TV and SBS on Demand.
SBS Director of Sport, Ken Shipp, said: This was our best coverage of the Tour de France yet, as proven by the incredible audience results we've seen. I'm proud of our excellent SBS team, both on camera and behind the scenes, for delivering consistently first-class coverage that captured all the stories, exhilarating moments and that tremendous performance by Tadej Pogac ar.
Consumption of TDF content on our SBS social media channels in particular was sensational, with huge results from having a dedicated producer at the event for the first time.
Audience testimonials:
Hi I just wanted to let you know how much pleasure the Tour De France coverage has given me again this year. The coverage is terrific and the commentary team are superb.
I have been watching the Tour de France for 20 years and just wanted to thank you for your brilliant coverage. Well done to the TDF team.
I would like to thank you very much for your excellent coverage of the Giro and the Tour again this year. These events and your presentation of them are real highlights of the year. You provide not only excellent, entertaining and insightful live coverage, but also excellent and extensive highlight packages. It is go great to be able to wake up and to catch up on the stage-whichever version one has time for! Then, of course, you can go back and enjoy particular stages or parts again and again! Please keep it up. I look forward to 2025s editions!
Reach to date source: VOZ Data, TVMap VOZ Analyser, National, Total People and P25-54, 29/06/2024 to 22/07/2024, Cumulative Reach, 2024 Tour De France, Total TV, When Watched
Consumption hours source: VOZ Data, TVMap VOZ Analyser, National, Total People, 29/06/2023 to 22/07/2024, Average Audience,
1800 - 2600, Total BVOD (Live + VOD), When Watched
Table source: VOZ Data, TVMap VOZ Ranking Report, Stage 17-21 Overnight, Stages 15&16, Consolidated 7 Total People, Total TV National Reach (Broadcast TV 1min and BVOD 15 secs)
Total TV refers to Broadcast TV and BVOD.
Asia, Australia & Oceanic Stories
13/09/2024
Azercosmos and ABS Forge Partnership to Boost Satellite Services in Africa...
12/09/2024
SBS reveals new landmark documentary-drama series ROBODEBT coming in 2025
12 September, 2024
Media releases
Award-winning producers CJZ secure major fundin...
12/09/2024
NITV and SBS to broadcast live from the Koori Knockout, one of the largest annua...
11/09/2024
10 09 2024 - Media release Endemol Shine Australia and Screen Australia announce...
10/09/2024
Don't miss the ABC News US Presidential Debate LIVE on SBS and stream free o...
04/09/2024
Can life give love a chance? SBS Original romantic drama series Four Years Later...
04/09/2024
04 09 2024 - Media release Screen Australia invests over $2 million in Australian Games Industry
Zodiac Mountain
Screen Australia has announced over $2 milli...
30/08/2024
Trailblazers: SBS's new vodcast series chronicles African-Australian migrant...
30/08/2024
SBS warms up for FIFA World Cup 2026 with new weekly show, exclusive qualifier ...
29/08/2024
SBS Board statement regarding SBS Non-Executive Director Mr Aaron Fa'Aoso
29 August, 2024
Media releases
SBS Non-Executive Director Mr Aaron Fa'Aos...
28/08/2024
Beat the Monday blues with SBS's new line-up of entertainment and comedy
29 August, 2024
Media releases
8 Out Of 10 Cats Does Countdown, Never Mind th...
28/08/2024
28 08 2024 - Media release Screen Australia and ABC announce four new children's programs
Andy Lee at Richmond Primary School with his nephews Freddy Mile...
27/08/2024
Shaun Micallef Joins Australian Comedy Icons on the Adventure of a Lifetime in S...
22/08/2024
SBS and IMAA partnership unlocks new training for Australia's independent me...
22/08/2024
22 08 2024 - Media release Screen Australia announces $3 million for 13 documentaries
We Are Jeni
Screen Australia has announced 11 documentaries through the...
20/08/2024
Exclusive to SBS On Demand, watch LIVE coverage of the US Democratic National Co...
19/08/2024
19 08 2024 - Media release Production starts on RFDS season three
RFDS cast. Photo Credit John Platt.
Pre-production on the third season of the Seven Network...
15/08/2024
15 08 2024 - Media release Maggie and Arthur return to the ABC for a second season of Mother and Son
Denise Scott and Matt Okine in Mother and Son
Fans of t...
14/08/2024
2025 SBS Journalism Cadetship opens for applications
14 August, 2024
Media releases
Dedicated to the memory of late SBS journalist Bridget Munro.
Austral...
12/08/2024
Tour de France Femmes avec Zwift starts today, live and free on SBS Viceland and...
06/08/2024
Got a podcast idea? Australia's Podcaster of the Year is listening!
6 August, 2024
Media releases
The fourth annual call-out for distinctive podcasts i...
06/08/2024
06 08 2024 - Media release Bruce Beresford's Film Overture starts production in Western Australia
Overture cast (L-R) Susie Porter, Luke Bracey and Bryan ...
01/08/2024
SBS commits to 10-year renewable energy power purchase agreement with ZEN Energy
1 August, 2024
Media releases
The SBS-ZEN Energy wind power partnership pr...
01/08/2024
IBC 2024: 13-16 Sep 2024, RAI AmsterdamDelivering innovation and connecting communities, IBC2024 is where the future of the global media and entertainment indus...
31/07/2024
SBS names interim sales leadership as Adam Sadler steps down
31 July, 2024
Media releases
SBS Director of Media Sales Adam Sadler has announced he will ste...
31/07/2024
When: Tuesday 22 to Thursday 24 October 2024
Where: Queen Elizabeth II Grandstand, Royal Randwick Racecourse, Sydney
Booth: Techtel booth: 17
Registration: G...
25/07/2024
Julia Zemiro, Gina Chick and Susie Youssef team up to explore more Great Austral...
24/07/2024
NITV to share the culture, ceremony and critical conversations of the Garma Fest...
24/07/2024
More than 5.7 million viewers tune into SBS's coverage as Slovenian Tadej Po...
22/07/2024
Medical Misogyny: Unpacking Gender Bias in Healthcare with SBS News Hysterical&...
17/07/2024
17 07 2024 - Media release Screen Australia and YouTube Australia announce Onlin...
15/07/2024
Tour de France 2024: Viewership reach on SBS surpasses 5 million Australians
15 July, 2024
Media releases
More than 5 million Australians have tuned into t...
12/07/2024
12 07 2024 - Media release Screen Australia and ABC announce new comedy series Optics
Optics. Photo credit: Joel Pratley
ABC and Screen Australia have annou...
11/07/2024
Australia's beloved journalist takes a deep dive into one of the nation'...
10/07/2024
10 07 2024 - Media release Shipwreck Hunters Australia back on the water for Season 2
Shipwreck Hunters Australia
Screen Australia and The Walt Disney Compan...
09/07/2024
Three new ground-breaking dramas coming to screens with fresh collection of Digi...
09/07/2024
Tour de France 2024 captivates Australians with almost 4 million viewers tuning ...
09/07/2024
09 07 2024 - Media release Applications Open for Digital Originals, and three new dramas coming to screens
(L-R) Moonbird director, co-creator and co-writer N...
05/07/2024
New NITV Radio podcast: Ngiyang. Meet the people reclaiming the Wiradyuri langua...
27/06/2024
SBS produced Arabic and Mandarin news bulletins move to regular digital news vid...
25/06/2024
SBS and SBS On Demand will simulcast the CNN Presidential Debate LIVE this Frida...
20/06/2024
New podcast Grand Gestures is the nonna bear hug we all need
20 June, 2024
Media releases
**INTERVIEWS AVAILABLE**
IMAGES HERE
Get to the heart of our de...
20/06/2024
SBS to air special program to commemorate the life of Dr Michael Mosley
20 June, 2024
Media releases
Michael Mosley: The Doctor Who Changed Britain premier...
20/06/2024
(Sydney, Australia, 20th June 2024) Techtel, the creators of inflo , today announced the release of a comprehensive Dashboard module that will form part of the ...
17/06/2024
Explore the strength and vitality of Aboriginal and Torres Strait Islander cultu...
17/06/2024
SBS News named Australia's most trusted news brand
17 June, 2024
Media releases
University of Canberra's preeminent annual report on trust in the n...
14/06/2024
NITV and SBS announce extensive line-up of music, news, entertainment, comedy an...
11/06/2024
Little J & Big Cuz returns for season four this July
11 June, 2024
Media releases
*First look here*
Award-winning animated children's series Little J ...
06/06/2024
Alone Australia confirms its place as one of 2024's biggest TV hits
6 June, 2024
Media releases
More than 4.3 million Australians tuned into Alone Aust...
More than 5.7 million viewers tune into SBS's coverage as Slovenian Tadej Pogac ar dominates 
