Relo Metrics, the leading sports measurement platform, today announced the launch of its latest suite of solutions tailored specifically for college sports sponsorships. As the 2024 college football season kicks off, Relo Metrics is set to revolutionize how brands, colleges, and conferences measure, optimize, and maximize their investments across the Power Four conferences. Relo will be adding the entire sponsorship data set covering the Power Four conferences to Relo Census.
Launched in November 2023, Relo Census, is the first-of-its-kind complete data set for sports marketing, allowing stakeholders to accurately benchmark performance, identify market trends, and gather real-time competitive intelligence for increased ROI.
With the NCAA's recent announcement that commercial sponsor advertisements approved for all regular-season football games, the entire market must move quickly to ensure it is prepared to meet the moment. This includes preparing the assets, creative approach, and measurement standards that will be used to value and price it all.
Leveraging multiple data sets and near real-time tracking, Relo Metrics' Census for College Football will showcase broadcast and streaming viewership and all on-camera asset values, and this will be alongside the big 6 professional sports that are already available on the platform.
As a phased rollout of the college s solutions - Relo plans to expand measurement with college athletes including Name, Image, and Likeness (NIL) deals. These innovations are designed to help brands seamlessly integrate their sponsorships into broader marketing strategies, ensuring maximum ROI in a rapidly evolving landscape.
We recognize that some brands already have a large presence in major college sports, and given recent rule changes, this will not only expand greatly in the coming years but become a more competitive market for advertisers. University-level sports sponsorship is very compelling to brands, given the direct tie-in to fan loyalty and the regional, localized nature of the sponsorship.
The 2024 college football season marks a transformative moment in sports sponsorship, said Jay Prasad, CEO of Relo Metrics. With the new rules and opportunities emerging in the college sports arena, conferences, media companies, and brands need actionable data more than ever. Our platform not only tracks the effectiveness of sponsorships in real-time but also offers the strategic insights brands need to stay ahead in this competitive space.
Relo Metrics' new solutions include comprehensive data across the Power Four conferences that will be available in Relo Census. The data and insights empower brands to make fast, smart decisions, ensuring that every dollar spent on college sports delivers measurable results.
"Relo Metrics has been a game-changer for us, said Sara Knysh, Director of Insights & Strategy at Intersport. Their data-driven approach has provided us with the clarity and confidence needed to navigate the complex world of college sports sponsorships, especially with growing opportunities to connect with some of the most engaged fans in sports. With Relo's insights, we've been able to fine-tune our strategies and maximize the impact of our investments for our clients and properties.
As the first season of the Power Four unfolds, Relo Metrics is poised to play a crucial role in shaping the future of college sports sponsorships. By combining cutting-edge technology with a deep understanding of the sports ecosystem, Relo continues to lead the way in delivering unmatched value to brands and rights holders alike.
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
Relo Metrics, the leading sports measurement platform, today announced the launch of its latest suite of solutions tailored specifically for college sports sponsorships. As the 2024 college football season kicks off, Relo Metrics is set to revolutionize how brands, colleges, and conferences measure, optimize, and maximize their investments across the Power Four conferences. Relo will be adding the entire sponsorship data set covering the Power Four conferences to Relo Census. 
