Sony Pixel Power calrec Sony

Relo Metrics Adds the Power Four Conferences to Relo Cens...

11/09/2024

Relo Metrics, the leading sports measurement platform, today announced the launch of its latest suite of solutions tailored specifically for college sports sponsorships. As the 2024 college football season kicks off, Relo Metrics is set to revolutionize how brands, colleges, and conferences measure, optimize, and maximize their investments across the Power Four conferences. Relo will be adding the entire sponsorship data set covering the Power Four conferences to Relo Census.

Launched in November 2023, Relo Census, is the first-of-its-kind complete data set for sports marketing, allowing stakeholders to accurately benchmark performance, identify market trends, and gather real-time competitive intelligence for increased ROI.

With the NCAA's recent announcement that commercial sponsor advertisements approved for all regular-season football games, the entire market must move quickly to ensure it is prepared to meet the moment. This includes preparing the assets, creative approach, and measurement standards that will be used to value and price it all.

Leveraging multiple data sets and near real-time tracking, Relo Metrics' Census for College Football will showcase broadcast and streaming viewership and all on-camera asset values, and this will be alongside the big 6 professional sports that are already available on the platform.

As a phased rollout of the college s solutions - Relo plans to expand measurement with college athletes including Name, Image, and Likeness (NIL) deals. These innovations are designed to help brands seamlessly integrate their sponsorships into broader marketing strategies, ensuring maximum ROI in a rapidly evolving landscape.

We recognize that some brands already have a large presence in major college sports, and given recent rule changes, this will not only expand greatly in the coming years but become a more competitive market for advertisers. University-level sports sponsorship is very compelling to brands, given the direct tie-in to fan loyalty and the regional, localized nature of the sponsorship.

The 2024 college football season marks a transformative moment in sports sponsorship, said Jay Prasad, CEO of Relo Metrics. With the new rules and opportunities emerging in the college sports arena, conferences, media companies, and brands need actionable data more than ever. Our platform not only tracks the effectiveness of sponsorships in real-time but also offers the strategic insights brands need to stay ahead in this competitive space.

Relo Metrics' new solutions include comprehensive data across the Power Four conferences that will be available in Relo Census. The data and insights empower brands to make fast, smart decisions, ensuring that every dollar spent on college sports delivers measurable results.

"Relo Metrics has been a game-changer for us, said Sara Knysh, Director of Insights & Strategy at Intersport. Their data-driven approach has provided us with the clarity and confidence needed to navigate the complex world of college sports sponsorships, especially with growing opportunities to connect with some of the most engaged fans in sports. With Relo's insights, we've been able to fine-tune our strategies and maximize the impact of our investments for our clients and properties.

As the first season of the Power Four unfolds, Relo Metrics is poised to play a crucial role in shaping the future of college sports sponsorships. By combining cutting-edge technology with a deep understanding of the sports ecosystem, Relo continues to lead the way in delivering unmatched value to brands and rights holders alike.
LINK: https://kitplus.com/news/relo-metrics-adds-the-power-four-conferences-...
See more stories from tvbay

More from TV-Bay

11/10/2024

Amagi and Phenix Partner to Bring Next-Gen Low Latency an...

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced a partnership with Phenix Real Time Solutions to del...

11/10/2024

Triveni Digital Welcomes Broadcast Industry Expert Fred E...

Triveni Digital today announced that Fred Engel, principal at Fred Engel Technology Consulting, has joined the company as a strategic consultant. Engel, who ser...

11/10/2024

TAG Keeps Customers Ahead of the Technology Curve with Ma...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has announced the addition of seve...

11/10/2024

GumGum Inc Launches First-of-its-Kind Sports Marketing So...

GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitaliz...

11/10/2024

Light Sail VR Scales Creative Business with OpenDrives Da...

OpenDrives, Inc., a leading provider of software-defined media storage workflow solutions, today announced that Light Sail VR, a pioneer specializing in immersi...

11/10/2024

EMG Gravity Media and Supercars Media Join Forces to Deli...

Supercars Media and EMG / Gravity Media, the leading force in production and content, media services and facilities, today confirmed details for the all-encompa...

11/10/2024

Lightware Announces Next-Generation AV-over-IP Solutions

Taurus TPN and Gemini GVN Integrate Video, Audio and USB Connectivity for Outstanding Collaborative Experiences Lightware Visual Engineering, a leading manufac...

11/10/2024

Strengthened focus for Pixel Power makes broadcast seamle...

Pixel Power, a Rohde & Schwarz Company, is the new center of excellence for the Rohde & Schwarz software-defined media product portfolio. Whilst continuing to d...

09/10/2024

MediaKind partners with Skreens Technology to launch New...

MediaKind, a global leader in media technology and video delivery solutions, is expanding its streaming innovation with the launch of an advanced Multiview solu...

09/10/2024

Alfalite installs an immersive Led cube at Telefonica new...

Alfalite, the only European manufacturer of LED displays, has been selected by Telef nica Tech, the technology arm of the global telecom giant Telef nica, to co...

09/10/2024

Dot Group Enhances Planning Analytics Capabilities for Me...

Dot Group, the leading European IBM technology and data management solutions provider, today announced a strategic partnership with Venn Cubed, a renowned finan...

08/10/2024

Ikegami Announces Product Lineup for NAB New York 2024 In...

Ikegami announces its product lineup for NAB NY 2024. Launching on Ikegami booth 1027 will be the ultra-compact UHL-X40 4K-UHD/HD 3-CMOS camera. Also on show wi...

08/10/2024

ADTH Announces NextGen TV USB and App for Android and Fir...

Atlanta DTH (ADTH) announces a new addition to its range of compact broadcast television receivers. An affordable option designed to bring NextGen TV to existin...

08/10/2024

Vizrt introduces cloud-ready TriCaster Vectar and TriCast...

Vizrt, the leader in real-time graphics and live production solutions for content creators, announces today two of its cloud-ready video production switchers ...

08/10/2024

SVT Achieves Industry-Leading Sustainable TV Production w...

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced Sveriges Television's (SVT) groundbreaking use of Ateliere...

08/10/2024

Miri Technologies Launches X510 Bonding Network Router to...

Network technology startup Miri Technologies Inc. came out of stealth mode today with the launch of the Miri X510 dual-cellular bonding router. The innovative X...

08/10/2024

Win Sports Leverages Appear X Platform to Seamlessly Inte...

Win Sports, Colombia's leading sports broadcaster, has successfully deployed Appear's X Platform for the primary distribution of its Win Sports and Win+...

08/10/2024

Magewell Unveils Stream Deck Plug-In for Director Mini Pr...

Magewell has expanded the flexible control options for its Director Mini all-in-one production and streaming system even further with the introduction of a new ...

08/10/2024

Rohde and Schwarz highlights energy efficient TE1 Transmi...

Rohde & Schwarz transforms broadcast network operations with Remote Transmitter Monitoring service and the new energy efficient TE1 transmitter Rohde & Schwarz...

08/10/2024

NTP Chooses AES New York 2024 as Launch Venue for New Liv...

AES Show booth 529, Javits Center, New York, October 8th, 2024 Digital Audio Denmark has chosen AES New York 2024 as the launch venue for Control | Pack. Supp...

05/10/2024

TISA deploys the Bitmovin Live Encoder to power live spor...

Bitmovin, a leading provider of video streaming solutions, today announced that TISA, a leading provider of digital solutions for sports organizations, has depl...

05/10/2024

TNT Sports Chile steps into the future with PlayBox Neo t...

TNT Sports has invested in PlayBox Neo's Channel-in-a-Box to upgrade and enhance its current HD sports channel expansion, in partnership with technology res...

05/10/2024

Cobalt Digital NAB SHOW New York 2024 Plans Include Award...

Cobalt Digital has announced plans to show a variety of products at NAB NY 2024 ranging from the new and award-winning COBALT ARIA OG-AUD4-DANTE cards to a plat...

05/10/2024

Navigating the Media Technology Storm Through Collaborati...

By Santiago Solanas, CEO, Dalet It s been approximately six months since I joined Dalet as CEO. This transformative journey has allowed me to spend many hours ...

05/10/2024

EMG Gravity Media Announces Nathan Spencer as New Managin...

EMG / Gravity Media, the leading force in production and content, media services and facilities, is pleased to announce the appointment of Nathan Spencer as the...

05/10/2024

Disguise Powered TUDN Groundbreaking Virtual Coverage of...

Disguise, the leader in real-time production technology, along with services division Meptik, collaborated with Spanish-speaking sports network TUDN, during the...

05/10/2024

Triveni Digital Boosts Broadcast Profitability With NEXTG...

Triveni Digital today announced that the company will highlight its end-to-end, fully redundant ATSC 3.0 offering for broadcasters at the 2024 NAB Show New York...

05/10/2024

BeckTV Designs and Integrates New ST 2110 IP-Networked Fa...

BeckTV, a premier systems integrator for the broadcast media industry, has completed technical design, facility planning, and integration for the PBS News Hour...

03/10/2024

QuickLink StudioPro Controller Revolutionizes Video Prod...

QuickLink, empowering creatives to exceed modern-day standards of production, is launching the new QuickLink StudioPro Controller control panel at NAB New York...

03/10/2024

TAG to Bring Award Winning Technologies that Maximize Dat...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, is presenting its Realtime Media P...

03/10/2024

Telestream and Starin partner to deliver transformational...

Telestream and Starin, a value-add distributor of broadcast and pro AV products, are pleased to announce a distribution partnership to deliver Telestream's ...

03/10/2024

Vizrt expands TriCaster possibilities with new flagship a...

Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces two new additions to the TriCaster family, TriCaster...

03/10/2024

Radio Clodia Celebrates 40th Anniversary with Upgrade to...

Celebrating its 40th anniversary this year, Radio Clodia has chosen a DHD SX2 audio mixing console and XC3 IP processing core in a major upgrade of the producti...

01/10/2024

Alfalite provides LED display technology for Sport TV new...

Alfalite, the only European manufacturer of LED displays, is proud to announce that it has equipped the new studio of Sport TV, Portugal s leading subscription ...

01/10/2024

LALIGA and Play Anywhere and Ease Live Win 2024 IBC Innov...

LALIGA, Play Anywhere and Ease Live (an Evertz company), announce that they have been awarded the prestigious 2024 IBC Innovation Award in the Content Everywher...

01/10/2024

ATP Media and Play Anywhere and Ease Live Partner to Deli...

ATP Media, the global media and distribution arm of the ATP Tour, announces a multi-year strategic partnership with Play Anywhere. The agreement establishes Pla...

01/10/2024

Mediaproxy to spotlight A3SA capability at NAB Show New Y...

Mediaproxy, the global standard for software-based IP compliance solutions, is to highlight its recently acquired A3SA certification on booth 1243 at NAB Show N...

01/10/2024

PROVYS Appoints DATOS Media Technologies as Master Distri...

PROVYS, a leading provider of broadcast channel management software, is pleased to announce the appointment of DATOS Media Technologies as the Master Distributo...

01/10/2024

Calrec NAB New York Preview 2024

Featured products at NAB New York 2024 Celebrating its diamond jubilee this year, Calrec has been putting sound in the picture for six decades and counting and...

01/10/2024

Zattoo Announces Sky Switzerland as Early Adopter of Newl...

Zattoo, one of Europe's leading TV Streaming and TV-as-a-Service providers, has announced that Sky Switzerland, a long-standing provider of OTT pay televisi...

01/10/2024

Clear-Com to Showcase Arcadia and Eclipse Frame at AES an...

Clear-Com will be showcasing its latest products at the AES Show 2024 and NAB Show New York 2024, held at the Javits Convention Center in New York City from Oc...

30/09/2024

GB Labs NebulaNAS Wins IABM BaM Award at IBC2024

GB Labs, the leader in intelligent, centralized media storage, today announced that its NebulaNAS solution earned a prestigious IABM BaM Award in the Store c...

29/09/2024

Array of Hope Transforms Worship Experiences With KRK Mon...

Array of Hope is a faith-based organization that creates and produces transformative events, films, and music for Catholic parishes and dioceses. With a mission...

29/09/2024

IHSE USA Simplifies the Process of KVM System Design With...

IHSE USA is pleased to announce the introduction of its new Display Management System (DMS) product bundles for fixed-sized KVM matrix systems. This is the late...

27/09/2024

TAG Takes Home Best of Show from IBC for Operator Console...

TAG Video Systems has announced that the TAG Operator Console has won a Best of Show award at IBC2024 in the TVBEurope category. The TAG Operator Console is a p...

27/09/2024

Marshall Showcases Latest Line of PTZ Cameras at NAB New...

Marshall Electronics will highlight a range of its cutting-edge cameras at NAB New York 2024 (Booth 1352). Marshall offers a wide selection of PTZ and POV camer...

27/09/2024

MPTS unveils new brand and adds AI Media Zone for 2025

MPTS (Media Production & Technology Show) today announced its plans to continue to be a driving force of innovation in the media and broadcast industry with an ...

27/09/2024

Dome Productions expands its capabilities with Calrec Art...

Canada-based Dome Productions, a premiere provider of production facilities including mobile production units, has integrated Calrec's Artemis consoles into...

27/09/2024

Profuz Digital sets the standard for AI excellence in loc...

Profuz Digital reports a showstopping IBC in Amsterdam as visitors queued each day to see the latest editions of Profuz LAPIS and SubtitleNEXT. Profuz Digital b...

27/09/2024

Starin launches Media and Entertainment business unit - o...

Starin, a value-add distributor of pro AV products, is pleased to announce a new Media & Entertainment business unit, enabling its reseller channel to capitaliz...