
Ooyala is hosting a webinar How to Use Analytics to Maximize Video Monetization: Tips from Parks Associates and Ooyala on Oct. 23 at 1 p.m. ET.
The free webinar will include speakers Simon Jones, Solutions Marketing Director, Ooyala and Brett Sappington, Director of Research, Parks Associates.
According to Ooyala, 90% of US viewers are armed with devices capable of accessing TV Everywhere. This webinar will examine how the evolution in content delivery is generating a gold mine of data from viewers across smart TVs, tablets, and smartphones. Topics include:
Changes in user consumption patterns
The shift of advertising dollars from TV to online
Big data's place in online video
The need for intelligent analytics
Monetizing audiences
To register, visit www.ooyala.com.
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