Three reasons media organisations are moving content from LTO to private clouds
15/11/2017
We wanted to share a recent trend we are witnessing of broadcasters, across the globe, pushing more of their archive content onto local or private cloud platforms. There seems to be three main reasons for doing so:
1. Need to access all their archive to re-purpose legacy content for new audiences Traditional broadcasters are sat on a pre-recorded, ready to air (almost) gold mine of content. Netflix and co have to start from scratch when it comes to content creation whereas traditional broadcasters across the globe have the advantage of sitting on untapped revenue streams that, until today, have been difficult to monetise. One UK broadcaster recently shared insights with us that old UK soap operas, available from the first episode, on demand, are proving incredibly popular with new younger audiences. Now is the time to treat that archive with the respect it deserves. Making it available to your creative teams will create revenue whilst also bringing operational efficiencies to the organisation.
2. Super fast access to the entire catalogue Full 10GigE+ access to all content on your own network. No, not just low resolution proxies, but all the assets in the archive. Getting that content back from offline media platforms tends to inhibit the creative process and leads to new content streams not being realised. Pop it all in the public cloud? Sure but then best sell a family member or two if you want to realise the value of those assets through frequent access. Egress charges and thin pipes kill the public cloud model in this scenario despite what your friendly public cloud loving systems integrator is telling you. As one attendee of WIG recently put it:
We would kill the cloud with our egress needs and the cloud would subsequently bankrupt us with the cost of doing so. Wise words my friend.
3. Wait for it . Falling out of love with LTO? OK this bit might not suit some markets that love the old acetate but back in 2003 we came to market with a message, and at the time it seems not a clue, that object storage would kill LTO.
Disk YEAH, tape BOOOOO. Nick Pearce Almost 15 years on and 7 generations of LTO and millions of man hours of migrations later LTO is still around and of course has its place. It's just that place is being questioned by organisations are realising that LTO is great for fire and forget (until the next migration) but for super quick access to all content its rather cumbersome, and, for tightly integrated business continuity workflows the same. Tape has its place but increasingly private clouds, Digital Content Governance and object storage are being used as more appropriate platforms to serve that on demand requirement.
Simply put if you need to regularly access archive content then it needs to live on disk. As we are all finding out there is a huge need for content to feed the many, many, outlets. A lot of it is being created from scratch but fifty to a hundred times more could be re-purposed, re-used and shared with a new community from archive content liberated from its acetate shackles. Object Matrix now offers capacity packs from 120TB to 20 petabytes, and more, to handle the largest of archive and business continuity needs.
To find out why BT, Orange, TV3, ITN and much more moved petabytes of content from LTO to a secure, scalable and audited Digital Content Governance platform from Object Matrix please do get in touch.
-- Book an appointment
About Object Matrix
Object Matrix provides digital content governance and object storage platforms. The company was built on the philosophy that archive systems should be scalable and interoperable, as well as ensuring instant access to data and metadata. Its flagship product, MatrixStore, is an integrated object storage software solution providing protection and governance for the lifetime of any digital content. It's used by global organisations that create, curate, and distribute video content, including NBC Universal, TV Globo, the BBC and BT.
Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.
www.object-matrix.com
LINK: | http://object-matrix.com/three-reasons-media-organisations-are-moving-... |
See more stories from matrixstore |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
08/05/2024
Post production houses adopt Cleanfeed Cinema solution
The solutions in-browser stream focuses on low latency, making it suited to low bandwidth scenarios By Matthew Corrigan Published: May 8, 2024 The solutio...
08/05/2024
TAG unveils subtitling language detection feature
Driven by algorithms, the solution performs a quality analysis informed by language-specific dictionaries By Matthew Corrigan Published: May 8, 2024 Drive...
08/05/2024
Mobilelinks acquires 2 SAT Europe to increase SNG truck fleet
The increase in fleet size will reduce travel distances, aligning with sustainability goals, said Mobilelinks By Matthew Corrigan Published: May 8, 2024 T...
08/05/2024
Arqiva adds Caroline Cardozo and James Lelyveld to technology team
The company said the new arrivals would drive collaboration and technological transformation across key business units By Matthew Corrigan Published: May 8, ...
08/05/2024
Actus Digital Set to Shine at CABSAT and Broadcast Asia
Following a successful NAB Las Vegas 2024 and winning a Best of Show Award, Actus Digital, a leading provider of Intelligent Monitoring Platforms, will bring it...
08/05/2024
TAG Revolutionizes Closed Captions and Subtitles Quality...
TAG Video Systems, a leading force in video monitoring solutions, has developed a new Language Detection feature set to transform how operators ensure quality a...
08/05/2024
Pliant Technologies Unveils New SmartBoom LITE Headset at...
Pliant Technologies, a leading provider of professional wireless intercom solutions,presents its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The ...
08/05/2024
Prism Sound Showcases High-Quality Audio Conversion at MP...
At the Media Production & Technology Show 2024, Prism Sound will showcase high-quality audio conversion products designed to suit the demands of professional us...
08/05/2024
Julian Day Joins FooEngine
Soho stalwart Julian Day has joined FooEngine as Business Development Director after 13 years at ZOO Digital. Julian has been at the heart of the London post pr...
08/05/2024
Cleanfeed Cinema Redefines Audio Post Production Workflow...
Following its successful launch at NAB 2024, Cleanfeed Cinema - the latest remote recording innovation from Emmy Award-winning Cleanfeed - is already helping au...
08/05/2024
DHD to Showcase New Product Line-up at MPTS 2024
DHD's range of digital broadcast equipment, systems and related software will be promoted on stand D22 at the Media Production & Technology Show by UK-regio...
08/05/2024
MSP CloudReso selects Cubbit hyper-resilient DS3 distribu...
Cubbit, the innovator behind Europe's first distributed cloud storage enabler, today announced that CloudReso, a France-based distributor of MSP security so...
08/05/2024
MwareTV boosts Americas presence with Daniel Conde Coto
MwareTV, a prominent cloud-based multi-tenant platform provider, has attracted Daniel Conde Coto to join the company as director, sales operations. This is a si...
08/05/2024
LiveU Demonstrates its Efficient IP-Video Workflows for L...
In a year set to see record-breaking IP-video adoption, with over 70 elections and global sports events, LiveU heads to Broadcast Asia 2024 with a focus on its ...
08/05/2024
nxtedition Showcases a Fully Automated AR Studio Gallery...
Pioneers in microservices-based production environments, nxtedition, will demonstrate the latest advances in storytelling technology at the Media Production & T...
08/05/2024
MPTS 2024 - Leader and PHABRIX to showcase multiple new T...
Test & measurement innovator, Leader Electronics of Europe, has announced that it will again exhibit at The Media Production & Technology Show (MPTS), which tak...
08/05/2024
Livepeer Studio cuts the cost of live streaming and trans...
Livepeer Studio unveils a revolutionary video streaming platform offering an unprecedented combination of quality and cost-efficiency to content creators, media...
08/05/2024
Ikegami to Demonstrate Complete Broadcast Media Productio...
Ikegami Electronics (Europe) will demonstrate a complete broadcast media production system on stand S1-A15 at CABSAT 2024 in Dubai, Tuesday May 21 through Thurs...
08/05/2024
Experience Commerce Bags Digital Agency Mandate for SAVSO...
Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the digital mandate for SAVSOL, the flagship...
08/05/2024
Global Telecom & Pay TV Services Market to Slowdown in 2024
NEEDHAM, Mass. The International Data Corporation is predicting that worldwide spending on telecom services and pay TV services will increase by 1.4% in 2024 to...
08/05/2024
Apple Unveils New iPad Live Multicam Production Studio
CUPERTINO, Calif. In a notable development for news and live video production, Apple has unveiled a number of significant upgrades to its Final Cut Pro software...
08/05/2024
Pliant Technologies to Showcase New Smartboom Lite Headset at InfoComm 2024
Pliant Technologies has announced that it will be presenting its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The latest updates include enhanceme...
08/05/2024
Tubi Launches 'Stubios' to Encourage Aspiring Filmmakers
SAN FRANCISCO Fox's ad-supported streaming service Tubi has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans that the company sa...
08/05/2024
Five More Stations Launch NextGen TV In San Antonio
SAN ANTONIO, Texas Five more stations have launched NextGen TV service, bringing to nine the number of local TV services on-air with ATSC 3.0....
08/05/2024
Tegna Names Greg Retsinas President & GM of KGW in Portland
TYSONS, Va. Tegna Inc. has announced that Greg Retsinas has been named president and general manager at KGW, Tegna's NBC affiliate serving the Portland area...
08/05/2024
Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA Olivia Coleman and John Lithgow in JIMPA. Photo credit: ...
08/05/2024
OpenDrives Joins AWS Partner Network
OpenDrives Joins AWS Partner Network Brie Clayton May 7, 2024 0 Comments Atlas software-defined platform now available via AWS trusted partner network...
08/05/2024
Animate AI Matte Paintings in After Effects
Animate AI Matte Paintings in After Effects Graham Quince May 7, 2024 0 Comments Arguably the best video use for AI generated images is Matte Painting...
08/05/2024
Throw Expression in Adobe After Effects
Throw Expression in Adobe After Effects Andy Ford May 7, 2024 0 Comments The Throw expression is a time-saver in After Effects. It allows you to mov...
08/05/2024
Join FilmLight in Toronto: Baselight 6.1, Nara and more
Join FilmLight in Toronto: Baselight 6.1, Nara and more Brie Clayton May 7, 2024 0 Comments Thursday 30th May, from 2:30PM, Hosted by Alter Ego 488 ...
08/05/2024
Gray TV Reports $75 Million in Net Income for Second Quarter
Gray Television reported a first-quarter profit as advertising revenues rebounded to above pre-COVID-19 levels....
08/05/2024
Meghan Trainor, Bleachers, Chance the Rapper Lined Up for Today' Summer Concert Series
The Today show shared the performers on its summer concert series, which feature...
08/05/2024
Lewis Dodley, Spectrum News NY1 Anchor Since Its Launch, Sets Retirement
Lewis Dodley, longtime anchor for Spectrum News NY1, will retire at the end of May. He's been on the air at the Charter Communications-owned local news chan...
08/05/2024
Scripps Sets Studio Shows for Ion's WNBA Friday Nights
Scripps Sports said it plans to air a new studio show when a new season of WNBA Friday Night Spotlight starts May 24....
08/05/2024
NBCUniversal Will Pitch a Combination of Content, Tech in Upfront
Advertisers are looking to reach the right audiences and tell their stories inside compelling content, Karen Kovacs, president of client partnerships at NBCUniv...
08/05/2024
Doireann Garrihy to leave RT 2FM
RT has today announced that Doireann Garrihy has decided to leave RT 2FM after five years. Doireann will present her final 2FM Breakfast with Doireann, Donncha...
08/05/2024
NVIDIA CEO Jensen Huang to Deliver Keynote Ahead of COMPUTEX 2024
Amid an AI revolution sweeping through trillion-dollar industries worldwide, NVIDIA founder and CEO Jensen Huang will deliver a keynote address ahead of COMPUTE...
08/05/2024
AI Decoded: New DaVinci Resolve Tools Bring RTX-Accelerated Renaissance to Editors
AI tools accelerated by NVIDIA RTX have made it easier than ever to edit and wor...
08/05/2024
May 07, 2024
Professor emeritus John (Jack) Johnson elected to the National Academy of Sciences Johnson's multi-disciplinary research has been instrumental in shaping ou...
08/05/2024
zweiB updates to latest version of R&SCLIPSTER
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows Rohde & Schwarz, a global leader in broadcast...
07/05/2024
NAB Show 2024
NAB Show 2024 Utah Scientific rocked the 2024 NAB Show in Las Vegas, unveiling two new game-changers in video signal management. Our primary focus this yea...
07/05/2024
Paul Whitehouse takes viewers through The Sketch Show Years in new 4-part series on Gold
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
Your Guide to Having a Jam-Packed Sundance Institute Summer
There's something special about summer. We're not sure whether it's the warmer weather, the longer days, or something else a bit more magical, but s...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News Media releases NITV has announced the appointment of Michael Rennie as Presenter...
07/05/2024
Network flexibility: A Vital Consideration for SATCOM Resiliency
The ability for line-of-site tactical voice and data networks to seamlessly traverse over Satellite Communications is an emerging requirement to assure warfight...
07/05/2024
L3Harris Avionics Repair Station Becomes the First in U.S. to Be Awarded European Military Airworthiness Certification
On April 5, 2024, the L3Harris Avionics Products Repair Station (NN2R037L) in Gr...
07/05/2024
Clear-Com Celebrates Theatre Triumphs in Light of 2024 Tony Award Nominations
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......