Sony Pixel Power calrec Sony

Brainwashed: Sex-Camera-Power Is Fueling Female Empowerment

23/01/2022

By Stephanie Ornelas

If the camera is predatory, then the culture is predatory as well.

This is one message director Nina Menkes wanted to send in her documentary Brainwashed: Sex-Camera-Power.

The film is based on Menkes' impactful presentation called Sex & Power, The Visual Language of Cinema, which she initially delivered exclusively to her students. Her talk centers on how shot design is gendered and examines how women actors are consistently filmed differently. Taking a close look at the male gaze, the film dives into the obsession with oversexualizing women in cinema.

Menkes may not have known how much attention her presentation would get and the change it would inspire, especially following the Me Too movement. Regardless, Menkes was encouraged to make a documentary about it, and that's exactly what she did.

The film pulls together 175 film clips from cult classics and some of the most beloved works in Hollywood to show the immense power of cinema and how its visual language has been used to disempower and oversexualize women. And it does so in a chilling way, revealing a serious issue of misogyny that has played out right before our eyes for so many years. There's something about seeing all the clips together that resonates with the audience.

You watch one movie and the girl is being sexualized and you might think, Oh what else is new?,' and you kind of block it out, or maybe you try to watch another part of the movie, says Menkes. But watching [the clips] all together, she explains, is a completely different experience.

In 2011, it dawned on co-producer Maria Giese that 80% of entertainment media content that's distributed around the world comes from the U.S. and that women directors were directing almost none of it.

Who creates the media, the story, and the images that are distributed around the world, is a matter of geopolitical concern, says Giese, who worked to increase employment for women through the Directors Guild. That connected her to Menkes.

That was when we realized that we weren't going to get anywhere until we brought people in from the outside, like the ACLU and the EEOC, to get a federal investigation going, Giese explains. I think this really helped set the foundation for Me Too.

The documentary touches on pressing issues like pay inequality, sexual abuse, and toxic masculinity, as well as how female anger is often used as a spectacle in cinema.

Joey Soloway, activist and interviewee in the documentary, points out that the film takes the audience on a journey to a dark place, and that it does so using some of the most beloved films in history, which proves that a project like this is long overdue.

But what's even more empowering is what Soloway brings up in the post-screening Q&A.

To be at Sundance and to know that Harvey Weinstein is behind bars and we're having this conversation - we're making history, whether we're on the mountain or not, Soloway says. We're all victims of this male privilege that's been propagating in filmmaking.

While Menkes is no stranger to the Sundance Film Festival, she said this is a film unlike any she's ever made, and making the project was a transformative process for her.

The film is completely different from all my other films, and I myself went through a process of liberation, she says in the post-screening Q&A.

I knew all these things that I was talking about, but by diving into the project and really examining these clips, it's like I didn't even know I was in this prison.
LINK: https://www.sundance.org/blogs/festival-blog/brainwashed-sex-camera-po...
See more stories from sundance

North America Stories

17/01/2026

Lightware and Google enhance meeting room flexibility wit...

Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...

17/01/2026

Clear-Com Partners with NETGEAR to Deliver OEM Networking...

Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...

17/01/2026

QuickLink Expands US Reach With Midwich Distribution

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...

17/01/2026

NUGEN Audio Launches the Next Evolution of MasterCheck

NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...

17/01/2026

BHV Introduces Pro AV Market to SportsBox at ISE 2026

BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...

17/01/2026

Clear-Com Reveals New 4-Channel HelixNet Beltpack and Adv...

Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...

17/01/2026

Grass Valley Brings Scalable Creative Freedom to Broadcas...

Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...

17/01/2026

Utelogy Advances AI and Cloud-First Innovation at ISE 202...

Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...

17/01/2026

FOR-A Europe to Demonstrate Broadcast and Pro-AV Converge...

FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative production solutions at ISE 2026 ...

17/01/2026

Tim Jackson Appointed Sr Director of Sales and Business D...

Techex, the UK-based expert in live video solutions over IP and cloud, today announced that Tim Jackson has joined the company as Senior Director of Sales and B...

17/01/2026

Redflag AI Joins Akamais New ISV Catalyst Program as the...

Redflag AI, an AI-powered content protection platform, and Akamai, the cybersecurity and cloud computing company that powers and protects business online, today...

17/01/2026

Encompass Digital Media Strengthens Global Operations wit...

Encompass Digital Media has today announced the appointment of David Hunter as Chief Operating Officer (COO). As a highly respected technology and operations le...

17/01/2026

Glensound highlights quality practicality and innovation...

Glensound is set to showcase its audio and intercom solutions supporting broadcast, live events and professional AV environments at ISE 2026 (stand 7H800, Fira ...

17/01/2026

Matrox Video Showcases New AV-over-IP Capabilities Drivin...

As Matrox Video marks its 50th year of innovation, the company will use ISE 2026 to showcase the latest advancements across its AV-over-IP ecosystem, highlighti...

17/01/2026

Hollywood Professional Association Unveils 2026 HPA Award...

The Hollywood Professional Association (HPA) today announced the nominees for the 2026 HPA Awards Innovation & Technology, marking an expanded evolution of the ...

17/01/2026

Sinclair Asks FCC to Approve Nexstar/Tegna Deal

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

From Berlin to London: Amazon Prime Video Delivers NBA Europe Games to Global Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

16/01/2026

How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to Serve Fans

How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to...

16/01/2026

SVG GameDay, Ep. 1: PMY Group's Mike Bonner

SVG GameDay, Ep. 1: PMY Group's Mike BonnerThe longtime industry veteran provides insight into his approach to producing live eventsBy Kristian Hern ndez, S...

16/01/2026

Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innovations

Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innova...

16/01/2026

Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Sophomore Season

Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Soph...

16/01/2026

FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & UDA College Nationals

FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & U...

16/01/2026

Sundance Institute Names 2026 Screenwriters Lab and Screenwriters Intensive Fellows

Eleven Projects to Be Developed at Annual January Screenwriters Lab; Nine Projec...

16/01/2026

NAB Spokesman Alex Siciliano to Depart

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

Marshall Electronics Showcases the VMV 402 3GSH Seamless...

Marshall Electronics is showcasing its VMV-402-3GSH Seamless 4X Switch at ISE 2026 (Booth 4N900). Designed for presentation systems, control rooms and remote pr...

16/01/2026

HPA Announces Innovation & Technology Award Nominees

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

Graduate Spotlight: Nadia Castagna

Graduate Spotlight: Nadia Castagna The educator, who grew up in Rochester, New York, shares how she went from Berklee to collaborating on meaningful programs ...

16/01/2026

Culinary Class Wars' Returns for Season 3, Raising the Stakes With a Team-Based Showdown

Back to All News Culinary Class Wars' Returns for Season 3, Raising the St...

15/01/2026

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production Innovations

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...

15/01/2026

Clever With Cameras: Bringing the Drama of the 2026 ISU European Figure Skating Championships to Viewers with Sunset+Vine

Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...

15/01/2026

No Stranger to Ice: Host Broadcaster Sunset+Vine on Pressure and Planning for the 2026 ISU European Figure Skating Championships

No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...

15/01/2026

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, University of Tennessee at Chattanooga

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...

15/01/2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...

15/01/2026

From Berlin to London: Amazon Delivers NBA Europe Games for an International Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

15/01/2026

Sundance Institute Appoints David Linde as CEO

LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...

15/01/2026

Versant Completes Acquisition Of Free TV Networks

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

House Oversight Hearing on FCC Puts Chair in Spotlight

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Radiant Media Player, Cloud DRM Partner on Integration

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Telycam to Showcase New Mix One Video Switcher at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Pliant Names Adam Grede as Regional Sales Manager

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

NFL Wild Card Games Score With Viewers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Telos Alliance To Showcase Broadcast Audio and Intercom Innovations at ISE 2026

Telos Alliance To Showcase Broadcast Audio and Intercom Innovations at ISE 2026 Search Cleveland, Ohio (January 15, 2025) - Telos Alliance , trusted global...

15/01/2026

Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adventure Coming to Netflix

Back to All News Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adv...

15/01/2026

'Firebreak' Premieres on Netflix February 20

Back to All News Firebreak Premieres on Netflix February 20 Entertainment 15 January 2026 GlobalSpain Link copied to clipboard DOWNLOAD THE FIRST LOOK IMA...

15/01/2026

The Variety, Voices, and Vision Shaping What's Next on Netflix Indonesia in 2026

Back to All News The Variety, Voices, and Vision Shaping What's Next on Net...

15/01/2026

Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal With First-of-Its-Kind Global Reach

Back to All News Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal W...

15/01/2026

Hollywood Professional Association Unveils 2026 HPA Awards Innovation & Technology Nominees

The Hollywood Professional Association (HPA) today announced the nominees for th...

15/01/2026

FOR-A Europe to Demonstrate Broadcast and Pro-AV Convergence at ISE 2026

Award-winning production solutions bridge traditional and next-generation workflows FOR-A MixBoard FOR-A IMPULSE viztrick AiDi MFR-3100EX...

15/01/2026

Survive the Quarantine Zone and More With Devolver Digital Games on GeForce NOW

NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...

14/01/2026

Tech Focus: Audio Consoles, Part 2 - New Options for Virtual Mixing

Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor ...