Sony Pixel Power calrec Sony

Brainwashed: Sex-Camera-Power Is Fueling Female Empowerment

23/01/2022

By Stephanie Ornelas

If the camera is predatory, then the culture is predatory as well.

This is one message director Nina Menkes wanted to send in her documentary Brainwashed: Sex-Camera-Power.

The film is based on Menkes' impactful presentation called Sex & Power, The Visual Language of Cinema, which she initially delivered exclusively to her students. Her talk centers on how shot design is gendered and examines how women actors are consistently filmed differently. Taking a close look at the male gaze, the film dives into the obsession with oversexualizing women in cinema.

Menkes may not have known how much attention her presentation would get and the change it would inspire, especially following the Me Too movement. Regardless, Menkes was encouraged to make a documentary about it, and that's exactly what she did.

The film pulls together 175 film clips from cult classics and some of the most beloved works in Hollywood to show the immense power of cinema and how its visual language has been used to disempower and oversexualize women. And it does so in a chilling way, revealing a serious issue of misogyny that has played out right before our eyes for so many years. There's something about seeing all the clips together that resonates with the audience.

You watch one movie and the girl is being sexualized and you might think, Oh what else is new?,' and you kind of block it out, or maybe you try to watch another part of the movie, says Menkes. But watching [the clips] all together, she explains, is a completely different experience.

In 2011, it dawned on co-producer Maria Giese that 80% of entertainment media content that's distributed around the world comes from the U.S. and that women directors were directing almost none of it.

Who creates the media, the story, and the images that are distributed around the world, is a matter of geopolitical concern, says Giese, who worked to increase employment for women through the Directors Guild. That connected her to Menkes.

That was when we realized that we weren't going to get anywhere until we brought people in from the outside, like the ACLU and the EEOC, to get a federal investigation going, Giese explains. I think this really helped set the foundation for Me Too.

The documentary touches on pressing issues like pay inequality, sexual abuse, and toxic masculinity, as well as how female anger is often used as a spectacle in cinema.

Joey Soloway, activist and interviewee in the documentary, points out that the film takes the audience on a journey to a dark place, and that it does so using some of the most beloved films in history, which proves that a project like this is long overdue.

But what's even more empowering is what Soloway brings up in the post-screening Q&A.

To be at Sundance and to know that Harvey Weinstein is behind bars and we're having this conversation - we're making history, whether we're on the mountain or not, Soloway says. We're all victims of this male privilege that's been propagating in filmmaking.

While Menkes is no stranger to the Sundance Film Festival, she said this is a film unlike any she's ever made, and making the project was a transformative process for her.

The film is completely different from all my other films, and I myself went through a process of liberation, she says in the post-screening Q&A.

I knew all these things that I was talking about, but by diving into the project and really examining these clips, it's like I didn't even know I was in this prison.
LINK: https://www.sundance.org/blogs/festival-blog/brainwashed-sex-camera-po...
See more stories from sundance

North America Stories

14/08/2026

Conservative Groups Urge FCC to Stay Out of Affiliate Deals

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

LiveU and Panasonic LUMIX Launch 'Live Anywhere' Production Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

Cineverse Launches New Tools to Repurpose Audio Ads for CTV

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

Hearst Television Ups Derek Schnell to VP, News

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

amaran Makes Its Global Debut in Audio With the Launch of...

amaran, pioneer of lighting tools for creators, today announced the amaran Mic, a 99 wireless desktop microphone that brings the brand into audio for creators ...

14/08/2026

Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI

Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI Brie Clayton August 13, 2026 0 Comments On August 23, 2026 at 9am PDT/...

14/08/2026

Life on Waves Posted with DaVinci Resolve Studio

Life on Waves Posted with DaVinci Resolve Studio Brie Clayton August 13, 2026 0 Comments Collaborative editing and color grading workflow supported by...

14/08/2026

Why Bulletproof Video Project Archiving Is Non-Negotiable

Why Bulletproof Video Project Archiving Is Non-Negotiable John Carboni August 13, 2026 0 Comments In video production, the work is far from over when ...

14/08/2026

Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates Its 30th Anniversary

Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates It...

13/08/2026

LaLiga Renews Broadcast Agreements with ESPN and DSports in South America Through 2031/32

LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...

13/08/2026

Rockstar Energy Open Builds Third Portland Show Around AI-Powered Vertical Feed, Remote Operators

Three days of skateboarding competitions, live music, and other programming will...

13/08/2026

IBC 2026: Matrox Video to Showcase IP and Software-Defined Technologies

Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14). The portfolio includ...

13/08/2026

IBC 2026: SMPTE to Present Sessions, Workshops, and Networking Events

SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...

13/08/2026

IBC 2026: Clear-Com to Showcase Communications Solutions

Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...

13/08/2026

Advanced Systems Group Appoints Eran Binyamin Zeitoun as Senior Technical Program Manager

Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...

13/08/2026

2026 SVG Venues & Teams Summit Heats Up Kaseya Center in Miami

Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida The 2026 SVG Venues...

13/08/2026

MLB at Field of Dreams Returns as Netflix Joins the Effort, Leans Into Cinematic Look at Newly Permanent Ballpark

NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...

13/08/2026

IBC 2026: Oracle to Showcase Cloud Media Workflows

Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...

13/08/2026

IBC 2026: Dalet to Participate Accelerator Programme with AI Live Sports Workflow Demo

Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...

13/08/2026

Cox Media Group Announces Local Broadcast Deals with Orlando Magic and Charlotte Hornets

Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...

13/08/2026

Jnger Audio to Demonstrate Cloud-Based DTV+ Workflow at SET Expo 2026

J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...

13/08/2026

IBC 2026: Olympic Broadcasting Services to Receive International Honour for Excellence

IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...

13/08/2026

NESN Expands Red Sox Broadcast Distribution for Jimmy Fund Telethon

NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...

13/08/2026

LiveU and Panasonic LUMIX Launch Live Anywhere Mobile Production Workflow

LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...

13/08/2026

IBC 2026: Chyron to Showcase Sports Workflow Solutions

Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...

13/08/2026

Ratings Roundup: Pro Football Hall of Fame Game Draws 7 Million During Quiet August for Sports

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

13/08/2026

ESPN/ABC, NBC/Peacock, Prime Video Set National Slates for Year 2 of NBA Rights Deal

Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...

13/08/2026

Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising

New Agreement Aims to Leverage Gracenote Infrastructure to Create More Relevant ...

13/08/2026

CMG Expands Local Sports Offering With Two NBA Deals

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Olympic Broadcasting Services to receive IBC2026 Internat...

IBC today announced that its most prestigious honour, the International Honour for Excellence (IHFE), will be presented to Olympic Broadcasting Services (OBS), ...

13/08/2026

Dalet Demonstrates the Future of AI-Orchestrated Live Spo...

Dalet, a leading technology and service provider for media-rich organizations, today announced its participation in the IBC2026 Accelerator Media Innovation Pro...

13/08/2026

dzjinius to showcase new dzjinius on-set application at I...

dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its new application, dzjinius on-set , at IBC20...

13/08/2026

BCE Demonstrates Sovereign Cloud Media Workflows powered...

Broadcasting Center Europe (BCE), a leading European provider of media services, system integration and product development, will demonstrate an end-to-end sove...

13/08/2026

Clear-Com to Showcase Communications Solutions for Broadc...

Clear-Com is returning to IBC 2026, taking place September 11-14 in Amsterdam, Netherlands. At Stand 10.D29, Clear-Com will spotlight the award-winning FreeSpe...

13/08/2026

Leader to highlight advanced Test and Measurement solutio...

Test & measurement innovator, Leader Electronics of Europe, will showcase its comprehensive portfolio of Leader, PHABRIX and LeaderPhabrix test and measurement ...

13/08/2026

KRK Brings Advanced Wireless Control to Professional Monitoring With New V Series Five Studio MonitorsKRK Brings Advanced Wireless

KRK Brings Advanced Wireless Control to Professional Monitoring With New V Serie...

13/08/2026

Anthony Noack Captures Artist's Journey in Estonia with Blackmagic Design

Anthony Noack Captures Artist's Journey in Estonia with Blackmagic Design Brie Clayton August 12, 2026 0 Comments Solo filmmaker documents concept...

13/08/2026

ARRI Image Science makes its mobile debut in the HONOR Robot Phone

ARRI Image Science makes its mobile debut in the HONOR Robot Phone Brie Clayton August 12, 2026 0 Comments Hero image displays the HONOR Robot Phone, ...

13/08/2026

ASG Adds Eran Binyamin Zeitoun as Senior Technical Program Manager

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Vinten To Feature Manual, Robotic Camera Support Offerings At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

SMPTE Unveils IBC 2026 Plans

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

IP Showcase on the Water Announces Schedule for IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Spectrum, Optimum Ink New Deals for News Carriage and Ads

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

IAB Tech Lab Updates Privacy Standards

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Suitest Highlights New AI-Powered Device Testing and Qual...

Suitest's Test Automation Platform Simplifies Video Quality Assurance, Monitoring, and Device Certification Across the OTT Ecosystem At IBC2026, Suitest, a...

13/08/2026

Cinegy showcases powerful, agile, cost-effective media so...

Cinegy GmbH, the premier provider of software-defined television technology, will have its key software solutions ready to demonstrate at SET Expo 2026 (18 20...

13/08/2026

Scripps Research establishes endowed chair honoring Peter K. Vogt, influential pioneer in cancer research

Scripps Research has established the Peter K. Vogt Endowed Chair, a new faculty ...

13/08/2026

New research offers fresh insights for how to make better vaccines

LA JOLLA, CA-A vaccine's molecular structure plays a key role in determining how the immune system responds and prepares to protect the body from future exp...

13/08/2026

Class Is in Session: GeForce NOW Levels Up Linux, Chromebooks and More

GeForce NOW is giving cloud gaming an extra-credit upgrade just in time for back-to-school season. The native Linux app for GeForce NOW is officially out of be...

12/08/2026

Op-Ed: The Versioning Playbook - How Rights Holders are Getting More From Live Events

Traditional live sports production has focused on creating the best possible pro...