Sony Pixel Power calrec Sony

Brainwashed: Sex-Camera-Power Is Fueling Female Empowerment

23/01/2022

By Stephanie Ornelas

If the camera is predatory, then the culture is predatory as well.

This is one message director Nina Menkes wanted to send in her documentary Brainwashed: Sex-Camera-Power.

The film is based on Menkes' impactful presentation called Sex & Power, The Visual Language of Cinema, which she initially delivered exclusively to her students. Her talk centers on how shot design is gendered and examines how women actors are consistently filmed differently. Taking a close look at the male gaze, the film dives into the obsession with oversexualizing women in cinema.

Menkes may not have known how much attention her presentation would get and the change it would inspire, especially following the Me Too movement. Regardless, Menkes was encouraged to make a documentary about it, and that's exactly what she did.

The film pulls together 175 film clips from cult classics and some of the most beloved works in Hollywood to show the immense power of cinema and how its visual language has been used to disempower and oversexualize women. And it does so in a chilling way, revealing a serious issue of misogyny that has played out right before our eyes for so many years. There's something about seeing all the clips together that resonates with the audience.

You watch one movie and the girl is being sexualized and you might think, Oh what else is new?,' and you kind of block it out, or maybe you try to watch another part of the movie, says Menkes. But watching [the clips] all together, she explains, is a completely different experience.

In 2011, it dawned on co-producer Maria Giese that 80% of entertainment media content that's distributed around the world comes from the U.S. and that women directors were directing almost none of it.

Who creates the media, the story, and the images that are distributed around the world, is a matter of geopolitical concern, says Giese, who worked to increase employment for women through the Directors Guild. That connected her to Menkes.

That was when we realized that we weren't going to get anywhere until we brought people in from the outside, like the ACLU and the EEOC, to get a federal investigation going, Giese explains. I think this really helped set the foundation for Me Too.

The documentary touches on pressing issues like pay inequality, sexual abuse, and toxic masculinity, as well as how female anger is often used as a spectacle in cinema.

Joey Soloway, activist and interviewee in the documentary, points out that the film takes the audience on a journey to a dark place, and that it does so using some of the most beloved films in history, which proves that a project like this is long overdue.

But what's even more empowering is what Soloway brings up in the post-screening Q&A.

To be at Sundance and to know that Harvey Weinstein is behind bars and we're having this conversation - we're making history, whether we're on the mountain or not, Soloway says. We're all victims of this male privilege that's been propagating in filmmaking.

While Menkes is no stranger to the Sundance Film Festival, she said this is a film unlike any she's ever made, and making the project was a transformative process for her.

The film is completely different from all my other films, and I myself went through a process of liberation, she says in the post-screening Q&A.

I knew all these things that I was talking about, but by diving into the project and really examining these clips, it's like I didn't even know I was in this prison.
LINK: https://www.sundance.org/blogs/festival-blog/brainwashed-sex-camera-po...
See more stories from sundance

North America Stories

18/09/2026

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...

18/09/2026

SVG GameDay, Ep. 31: Seattle Mariners Tim Walsh - Creative Content in the Emerald City

In-venue and creative video staffers at the professional and collegiate level ha...

18/09/2026

Qvest Appoints Jens Miedek as SVP Sales, Media and Entertainment

Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...

18/09/2026

Fonn Group Acquires everviz, Relaunches as Teikna Graphics Platform

Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...

18/09/2026

OWC Acquires OpenDrives to Expand Enterprise Storage Portfolio

Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...

18/09/2026

Kaltura and Verimatrix Partner on Content Security for OTT and Cloud TV

Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...

18/09/2026

Movicom's Robycam Aerial Cable System Deployed at World Nomad Games

The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...

18/09/2026

DAZN and Super League Basketball Extend Partnership for 2026-27 Season

DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...

18/09/2026

Nielsen Shifts Streaming Content Ratings to Daily Delivery Cadence

Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...

18/09/2026

ABC to Air LALIGAs ElClsico for First Time on October 25

ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...

18/09/2026

University of Pennsylvania and JMI Sports Extend Multimedia Rights Partnership Through 2035-36

The University of Pennsylvania's Division of Recreation and Intercollegiate ...

18/09/2026

Charlotte Hornets Name DAZN Exclusive Direct-to-Consumer Streaming Partner

The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...

18/09/2026

With New AM Radio Act, Live Sports Remain on the Air - and on the Road

Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....

18/09/2026

Apple TV Expands iPhone Camera Deployment for Friday Night Baseball' Finale at Dodger Stadium

Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...

18/09/2026

Minnesota Lynx to Air Final Regular Season Local Broadcast on FOX 9+

The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...

18/09/2026

Monumental+ Now Available on Prime Video

Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...

18/09/2026

WTGL Announces Inaugural Season Schedule on ESPN, ABC, and ION

WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...

18/09/2026

Ratings Roundup: NFL Week 1 Down 13% From Record 2025; ESPN Earns Its Best US Open Mens Final on Record

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

18/09/2026

SNS Wins IAMT Award For Addressing What Video Editors Need In The AI Era

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...

18/09/2026

Fix It or Risk It: recognize risk in ordinary moments

HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...

18/09/2026

DHD Demonstrates the Future of Broadcast Audio Production...

DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...

18/09/2026

Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Dock for Windows 11 Computers

Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...

18/09/2026

DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck

DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck Brie Clayton September 17, 2026 0 Comments DeckBridge starting profiles ac...

18/09/2026

Learn to arrange tracks using Color With Live's Free Stencil Pack

Learn to arrange tracks using Color With Live's Free Stencil Pack Brie Clayton September 17, 2026 0 Comments Stencils are Color With Live's or...

18/09/2026

Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna

Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...

18/09/2026

Grand finale: Bringing a distinctly stylized visual identity to all five seasons of The Boys

Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...

17/09/2026

Prime Video Embarks on Fifth Exclusive Season of Thursday Night Football With Innovation, Experience in Tow

Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...

17/09/2026

Teradek Launches Bolt 7 with Integrated 900MHz Data Pipeline

Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...

17/09/2026

DAZN Announces Three Executive Appointments

DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately. Patrick Delany has been appointe...

17/09/2026

Monumental Sports and Entertainment Announces Leadership Changes

Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...

17/09/2026

CP Communications and Red House Streaming Named 2026 Best of Florida Winners

CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...

17/09/2026

Scripps Sports and ION to Broadcast Shriners Childrens East-West Bowl

Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...

17/09/2026

espnW Announces Full Agenda for 2026 Women + Sports Summit

The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...

17/09/2026

PAMA and Shure Announce 2026 Mark Brunner Professional Audio Scholarship Recipients

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

17/09/2026

LNK Group Migrates Five Networks to Grass Valley AMPP

Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...

17/09/2026

Net Insight Establishes Pan-Asian Live Media Network for Nimbra 520 Trials

Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...

17/09/2026

SVG Students to Watch: Adam Black, University of South Florida

After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...

17/09/2026

Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings

Streaming Content Ratings (SCR) Data Shifts to Daily Delivery Cadence, Mirroring...

17/09/2026

The Gauge: Poland | August 2026

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day watching video content on TV glass-just 2 ...

17/09/2026

Warner Bros. Discovery reclaims top spot in Nielsen's August All Screens Video Landscape Report

Post-sports seasonal shift redistributes viewership across Poland, while streami...

17/09/2026

TVC and Globecast Join Hands to Unveil The Matrix - A Ne...

Television Content Analytics Pte Ltd (TVC), a Singapore-based deep-tech company specialising in sports technology, artificial intelligence and live broadcast in...

17/09/2026

Rise Broadcast Reveals 2026 Awards Shortlist

Rise WIB, the global advocacy group championing gender diversity and career progression across the media technology industry, today announced the shortlist for ...

17/09/2026

CAPITOL BROADCASTING COMPANY AND THE CAROLINA HURRICANES EXTEND CONTENT PARTNERSHIP

RALEIGH, N.C. - Capitol Broadcasting Company (CBC) and Hurricanes Holdings annou...

17/09/2026

LNK Group Moves Five National Networks to Grass Valley AM...

Lithuanian broadcaster deploys Playout X and Framelight X across five networks, combining on-premises software-defined playout with cloud-based disaster recover...

17/09/2026

Introducing Adobe Photoshop Elements & Premiere Elements 2027

Introducing Adobe Photoshop Elements & Premiere Elements 2027 Brie Clayton September 17, 2026 0 Comments New tools make it easier than ever to enhance y...

17/09/2026

Scripps Research professor Li Ye named finalist for Blavatnik National Awards for Young Scientists

LA JOLLA, CA-While the brain orchestrates metabolic processes in the body, it al...

17/09/2026

Oscar-Winning producer Yvett Merino to present exclusive preview footage of Disney's Hexed at VIEW Conference 2026

VIEW Conference is excited to announce that Oscar-winner Yvett Merino (Encanto, ...

17/09/2026

Cute Critters Come to the Cloud: Aniimo' Launches on GeForce NOW

A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...

16/09/2026

Grass Valley to be Awarded 2026 Technology & Engineering Emmy for Web-Based Frame-Accurate Remote Monitoring

Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...

16/09/2026

SVG Cloud & Content Workflows Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Sports-media leaders explore how cloud, AI, and virtualization are transforming ...