Sony Pixel Power calrec Sony

Brainwashed: Sex-Camera-Power Is Fueling Female Empowerment

23/01/2022

By Stephanie Ornelas

If the camera is predatory, then the culture is predatory as well.

This is one message director Nina Menkes wanted to send in her documentary Brainwashed: Sex-Camera-Power.

The film is based on Menkes' impactful presentation called Sex & Power, The Visual Language of Cinema, which she initially delivered exclusively to her students. Her talk centers on how shot design is gendered and examines how women actors are consistently filmed differently. Taking a close look at the male gaze, the film dives into the obsession with oversexualizing women in cinema.

Menkes may not have known how much attention her presentation would get and the change it would inspire, especially following the Me Too movement. Regardless, Menkes was encouraged to make a documentary about it, and that's exactly what she did.

The film pulls together 175 film clips from cult classics and some of the most beloved works in Hollywood to show the immense power of cinema and how its visual language has been used to disempower and oversexualize women. And it does so in a chilling way, revealing a serious issue of misogyny that has played out right before our eyes for so many years. There's something about seeing all the clips together that resonates with the audience.

You watch one movie and the girl is being sexualized and you might think, Oh what else is new?,' and you kind of block it out, or maybe you try to watch another part of the movie, says Menkes. But watching [the clips] all together, she explains, is a completely different experience.

In 2011, it dawned on co-producer Maria Giese that 80% of entertainment media content that's distributed around the world comes from the U.S. and that women directors were directing almost none of it.

Who creates the media, the story, and the images that are distributed around the world, is a matter of geopolitical concern, says Giese, who worked to increase employment for women through the Directors Guild. That connected her to Menkes.

That was when we realized that we weren't going to get anywhere until we brought people in from the outside, like the ACLU and the EEOC, to get a federal investigation going, Giese explains. I think this really helped set the foundation for Me Too.

The documentary touches on pressing issues like pay inequality, sexual abuse, and toxic masculinity, as well as how female anger is often used as a spectacle in cinema.

Joey Soloway, activist and interviewee in the documentary, points out that the film takes the audience on a journey to a dark place, and that it does so using some of the most beloved films in history, which proves that a project like this is long overdue.

But what's even more empowering is what Soloway brings up in the post-screening Q&A.

To be at Sundance and to know that Harvey Weinstein is behind bars and we're having this conversation - we're making history, whether we're on the mountain or not, Soloway says. We're all victims of this male privilege that's been propagating in filmmaking.

While Menkes is no stranger to the Sundance Film Festival, she said this is a film unlike any she's ever made, and making the project was a transformative process for her.

The film is completely different from all my other films, and I myself went through a process of liberation, she says in the post-screening Q&A.

I knew all these things that I was talking about, but by diving into the project and really examining these clips, it's like I didn't even know I was in this prison.
LINK: https://www.sundance.org/blogs/festival-blog/brainwashed-sex-camera-po...
See more stories from sundance

North America Stories

22/10/2026

Router Control Strategy: UCP Panels, WebPanel, and NBOSS

Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...

22/10/2026

BeckTV, Beam Dynamics, Providius Connect System Design, Asset Intelligence, and Live Monitoring

BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...

22/10/2026

NETGEAR Enterprise Extends Professional Services to NDI AV-over-IP Workflows

NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...

22/10/2026

USSI Global Promotes Ted Korte to Chief Technology Officer

USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...

22/10/2026

Calrec Appoints Video Progetti as Italian Distribution Partner

Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...

22/10/2026

NHL Tonight to Celebrate 5,000th Episode on Oct. 27

NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...

22/10/2026

CURE Insurance Arena Installs New Daktronics Displays

CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...

22/10/2026

Arkona Adds Native Integration With Bitfocus Buttons

Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...

22/10/2026

U2 to Headline Halftime Show at NFL Thanksgiving Eve Game on Netflix

U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...

22/10/2026

Nyaal Banyul Geelong Convention and Event Centre Deploys Riedel MediorNet and Artist

Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...

22/10/2026

Arqiva Migrates Event Scheduling Workflow to DataMiner xOps in Under Three Months

Arqiva has migrated its occasional-use event scheduling and resource-management ...

22/10/2026

NBC Sports to Present Every Alpine World Cup and World Championship Race Under New Rights Agreements With U.S. Ski & Snowboard, FIS

NBC Sports will present every alpine World Cup and World Championship race under...

22/10/2026

FOX Sports to Air Gulfstream Park Championship Meet Starting in 2027

FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...

22/10/2026

Alpha Launches Media Modernization Practice and The Lab

Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...

22/10/2026

Sweetwater's Dolby Atmos Airstream Studio Makes Two Nashville-Area Stops

Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...

22/10/2026

SPORTEL Monaco 2026 Draws 1,962 Participants From 73 Countries

SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...

22/10/2026

Parks Associates: 39% of U.S. Internet Households Watch Live Events or Sports Through On-Demand Streaming Services

Parks Associates research finds that 39% of U.S. internet households watch live ...

22/10/2026

Brooklyn's Barclays Center Invests in Updated Fan Experience with New Tech Upgrades

As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...

22/10/2026

SVG TranSPORT 2026 Draws 300+ Transmission Pros To Talk C-Band Upheaval, LEO, FIFA World Cup Backbone, and More

Tech types from broadcasters, streamers, leagues, vendors, and service providers...

22/10/2026

Give Me the Backstory: Get to Know Micha Marczak, the Director of Closure

By Ramona Flume One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...

22/10/2026

TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes

YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors Disney Re...

22/10/2026

Entries Open for IBC2027 Accelerators

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Bridge Building MXL Links With Grass Valley AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

NDTV Adopts Amagi AdFlow Orchestrator - Unlocking Monetiz...

Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...

22/10/2026

CBC Radio-Canada Chooses Dalet for Enterprise News Tran...

Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...

22/10/2026

IBC calls for Challenge submissions for 2027 Accelerator...

IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...

22/10/2026

Odido selects Synamedia Go to power its next-generation s...

Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...

22/10/2026

Broadcasters Foundation of America Expands Aid to Broadcasters in Need

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Carr Warns Broadcasters Against Reporting Fake' Polls

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Clear-Com Unveils Mentrix Panel at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Gray Media, Triple B Media, SWAC to Collaborate on Sports Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Scripps Research names Ron Burkle chair of its Board of Directors

LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...

22/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderbolt 5

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...

22/10/2026

Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio

Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio Brie Clayton October 21, 2026 0 Comments Now customers can upgrade to the power...

22/10/2026

NVIDIA Unveils Minerva to Bring End-to-End Observability for AI Factories

Launched today, NVIDIA Minerva is an AIOps platform built to help teams find problems earlier and keep AI factories productive. It brings together telemetry fro...

22/10/2026

Cloud Deployment Incoming: Call of Duty: Modern Warfare 4' Arrives on GeForce NOW

Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...

21/10/2026

SVG Students To Watch: Gibson Hirt, University of Maryland

The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...

21/10/2026

University of Washington Brings Four-Control-Room IP Production Facility Online With Grass Valley

University of Washington Intercollegiate Athletics has brought its new Sundodger...

21/10/2026

Pac12 Names Harry Hardy as Conferences FirstEver Chief Commercial & Growth Officer

The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...

21/10/2026

A Modern Field of Dreams: Inside the Video Technology Powering Northwestern's New Ryan Field

The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...

21/10/2026

LAUNCH Mentorship Program Applications Close Oct. 30

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Parks: More Internet Households Are Watching Live Events or Sports Via On-Demand Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

NBA Begins Season with NBC Blitz

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Clear-Com Debuts Mentrix Flex Panel at NAB Show New York

Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...

21/10/2026

Amagi and Sistemas de Video Comunicacion SA Announce Stra...

Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...

21/10/2026

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual Video Production

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...

21/10/2026

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K Brie Clayton October 20, 2026 0 Comments Multi scale sensor allows DP to capture 12K, 8K and ...

21/10/2026

USS Defiant Pulse Phasers in After Effects - No Plugins!

USS Defiant Pulse Phasers in After Effects - No Plugins! Graham Quince October 20, 2026 0 Comments I love the USS Defiant from Star Trek: Deep Space N...