NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season WBD Sports' Chris Brown says Mobii will be key in delivering signals from the track to viewers By Ken Kerschbaumer, Editorial Director
Saturday, February 15, 2025 - 11:26 am
Print This Story | Subscribe
Story Highlights
NASCAR Driver Cam on Max had a soft launch for the Cook Out Clash early this month, but it shifts into first gear this weekend for the Daytona 500, offering Max subscribers the choice of up to 40 individual Driver Cams captured at 1080p with a layered audio mix of scanner team radios and ambient car noise.
WBD Sports VP, Technical Operations, Chris Brown says it's the latest example of an all-cloud workflow making a difference - and with only 24 seconds of latency behind the actual action on the track.
NASCAR Driver Cam on Max promises a great experience for NASCAR fans who want to follow their favorite drivers.
The NASCAR Driver Cam experience - exclusive to Max - offers motorsports fans the ultimate all-access pass: to every driver for every race throughout the 2025 NASCAR Cup Series schedule. It includes a layered audio mix of scanner team radios and ambient car noise, all synced up with a 1080p Driver Cam feed (on supported devices).
NASCAR pulls all of the signals from the track and encodes them as HEVC via Appear and then gets them into the cloud, where Mobii takes them, says Brown. At that point, Mobii works with our graphics team for insertion of things like RPM or telemetry data, which get delivered to Max, again via the cloud.
Fans will be able to choose between up to 40 individual Driver Cams and the two preset Multiview stream options for four drivers each. Each individual driver stream features integrated live stats - stage, lap number, position, and race status - along with telemetry data - speed, RPM, gear, and more. Users can pause, rewind, and fast-forward as well, and a replay of each individual driver stream will be available following each race.
The signals will be captured, Brown says, by a BSI camera mounted on the roll cage, under an agreement between NASCAR and all the teams ensuring that, from a competition standpoint, every car has a the same-weight camera.
The most difficult part of the production, he notes, is making sure all the car's audio and video feeds are aligned timing-wise and that all the data sets are married up with the correct driver's audio and video. Helping in those efforts is a tech manager and a member of the WBD engineering staff, working out of NASCAR's scoring and timing truck.
As the season matures and the data they're working with matures, adds Brown, we will incorporate things like fuel, how many laps the tires have run, and other things. Mobii is also facilitating the Multiview experiences that are also accessible through the app.
Mobii was chosen because it has a lot of experience with app developers, Brown adds. There was a comfort level with that, and they absolutely came through. We have one more practice race today before we go green flag on Sunday.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...
21/01/2026
Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...
21/01/2026
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...
21/01/2026
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...
21/01/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...
21/01/2026
Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion
Magewell, developer of innovative, high-performance video I/O and I...
21/01/2026
Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...
21/01/2026
Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications
Bitfocus, the specialist in ...
21/01/2026
Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season WBD Sports' Chris Brown says Mobii will be key in delivering signals from the track to viewers By Ken Kerschbaumer, Editorial Director 
