
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season WBD Sports' Chris Brown says Mobii will be key in delivering signals from the track to viewers By Ken Kerschbaumer, Editorial Director
Saturday, February 15, 2025 - 11:26 am
Print This Story | Subscribe
Story Highlights
NASCAR Driver Cam on Max had a soft launch for the Cook Out Clash early this month, but it shifts into first gear this weekend for the Daytona 500, offering Max subscribers the choice of up to 40 individual Driver Cams captured at 1080p with a layered audio mix of scanner team radios and ambient car noise.
WBD Sports VP, Technical Operations, Chris Brown says it's the latest example of an all-cloud workflow making a difference - and with only 24 seconds of latency behind the actual action on the track.
NASCAR Driver Cam on Max promises a great experience for NASCAR fans who want to follow their favorite drivers.
The NASCAR Driver Cam experience - exclusive to Max - offers motorsports fans the ultimate all-access pass: to every driver for every race throughout the 2025 NASCAR Cup Series schedule. It includes a layered audio mix of scanner team radios and ambient car noise, all synced up with a 1080p Driver Cam feed (on supported devices).
NASCAR pulls all of the signals from the track and encodes them as HEVC via Appear and then gets them into the cloud, where Mobii takes them, says Brown. At that point, Mobii works with our graphics team for insertion of things like RPM or telemetry data, which get delivered to Max, again via the cloud.
Fans will be able to choose between up to 40 individual Driver Cams and the two preset Multiview stream options for four drivers each. Each individual driver stream features integrated live stats - stage, lap number, position, and race status - along with telemetry data - speed, RPM, gear, and more. Users can pause, rewind, and fast-forward as well, and a replay of each individual driver stream will be available following each race.
The signals will be captured, Brown says, by a BSI camera mounted on the roll cage, under an agreement between NASCAR and all the teams ensuring that, from a competition standpoint, every car has a the same-weight camera.
The most difficult part of the production, he notes, is making sure all the car's audio and video feeds are aligned timing-wise and that all the data sets are married up with the correct driver's audio and video. Helping in those efforts is a tech manager and a member of the WBD engineering staff, working out of NASCAR's scoring and timing truck.
As the season matures and the data they're working with matures, adds Brown, we will incorporate things like fuel, how many laps the tires have run, and other things. Mobii is also facilitating the Multiview experiences that are also accessible through the app.
Mobii was chosen because it has a lot of experience with app developers, Brown adds. There was a comfort level with that, and they absolutely came through. We have one more practice race today before we go green flag on Sunday.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
09/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/07/2026
Cinematographer Aakash Subramaniam, WICA faced a conceptual challenge: how could he make a film about dying that doesn't feel like one? The film, Our Weird...
08/07/2026
The end of the Big A' marks the demise of one more iconic sports venue and its signature sound
After 132 years as one of the preeminent horse-racing track...
08/07/2026
Memphis Athletics and Learfield have signed a long-term renewal to their 25-year relationship, which sees Learfield's Tiger Sports Properties continue repre...
08/07/2026
MLB All-Star Week returns to Philadelphia for the first time in 30 years as Amer...
08/07/2026
Former Wall Street Video event expanded to include all Enterprise sectors
SVG Enterprise has announced the inaugural Enterprise Video Summit, taking place Oct....
08/07/2026
An offseason project enhanced eight video displays around the venue in time for ...
08/07/2026
Kaseya Center has a ton of new features that weren't available to the indust...
08/07/2026
The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...
08/07/2026
Latest analogue-emulation plug-ins revealed
Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...
08/07/2026
Turn any audio loop into a playable kit
Pitch Innovations have recently introduced an interesting new tool that's capable of creating playable kits from...
08/07/2026
Adds new keyboard-split function
MonkeyC have recently launched an update that overhauls their powerful software sampler. Described as the sampler that mad...
08/07/2026
Four new delay algorithms & dual-engine functionality
Strymon have just announced that the much-anticipated MX version of their hugely popular delay pedal i...
08/07/2026
Well over half of Australia have tuned in to watch the FIFA World Cup on SBS
7 July, 2026
Media releases
Australia's Round of 32 match against Egypt a...
08/07/2026
SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...
08/07/2026
Rohde & Schwarz and China Mobile Research Institute jointly demonstrate generati...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Collaboration demonstrates how managed IP distribution and cloud-based syndication workflows can support live television at national scale
Fox Television Stati...
08/07/2026
New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI fo...
08/07/2026
Did You Know? Redshift for Cinema 4D: The Power of the Distance Node
Marc Potocnik July 8, 2026
0 Comments
The Did You Know? Redshift for Cinema 4D ...
08/07/2026
Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...
08/07/2026
DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...
08/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
08/07/2026
Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...
08/07/2026
Film follows the courageous fight for justice by survivors of Ireland's Magdalene Laundries & Mother and Baby Homes
TESTIMONY airs Wednesday 22 July at 9...
08/07/2026
NVIDIA Nemotron 3 Ultra is offering leading performance at lower cost than top c...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the
two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big ...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...