
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season WBD Sports' Chris Brown says Mobii will be key in delivering signals from the track to viewers By Ken Kerschbaumer, Editorial Director
Saturday, February 15, 2025 - 11:26 am
Print This Story | Subscribe
Story Highlights
NASCAR Driver Cam on Max had a soft launch for the Cook Out Clash early this month, but it shifts into first gear this weekend for the Daytona 500, offering Max subscribers the choice of up to 40 individual Driver Cams captured at 1080p with a layered audio mix of scanner team radios and ambient car noise.
WBD Sports VP, Technical Operations, Chris Brown says it's the latest example of an all-cloud workflow making a difference - and with only 24 seconds of latency behind the actual action on the track.
NASCAR Driver Cam on Max promises a great experience for NASCAR fans who want to follow their favorite drivers.
The NASCAR Driver Cam experience - exclusive to Max - offers motorsports fans the ultimate all-access pass: to every driver for every race throughout the 2025 NASCAR Cup Series schedule. It includes a layered audio mix of scanner team radios and ambient car noise, all synced up with a 1080p Driver Cam feed (on supported devices).
NASCAR pulls all of the signals from the track and encodes them as HEVC via Appear and then gets them into the cloud, where Mobii takes them, says Brown. At that point, Mobii works with our graphics team for insertion of things like RPM or telemetry data, which get delivered to Max, again via the cloud.
Fans will be able to choose between up to 40 individual Driver Cams and the two preset Multiview stream options for four drivers each. Each individual driver stream features integrated live stats - stage, lap number, position, and race status - along with telemetry data - speed, RPM, gear, and more. Users can pause, rewind, and fast-forward as well, and a replay of each individual driver stream will be available following each race.
The signals will be captured, Brown says, by a BSI camera mounted on the roll cage, under an agreement between NASCAR and all the teams ensuring that, from a competition standpoint, every car has a the same-weight camera.
The most difficult part of the production, he notes, is making sure all the car's audio and video feeds are aligned timing-wise and that all the data sets are married up with the correct driver's audio and video. Helping in those efforts is a tech manager and a member of the WBD engineering staff, working out of NASCAR's scoring and timing truck.
As the season matures and the data they're working with matures, adds Brown, we will incorporate things like fuel, how many laps the tires have run, and other things. Mobii is also facilitating the Multiview experiences that are also accessible through the app.
Mobii was chosen because it has a lot of experience with app developers, Brown adds. There was a comfort level with that, and they absolutely came through. We have one more practice race today before we go green flag on Sunday.
North America Stories
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...
07/04/2026
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...
07/04/2026
The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...
07/04/2026
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...
07/04/2026
The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...
07/04/2026
What began as a referee training tool is evolving into a powerful production ass...
07/04/2026
Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...
07/04/2026
Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...
07/04/2026
Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas.
Built on a 2RU hardware platform, Omnia XII features a...
07/04/2026
Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...
07/04/2026
Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...
07/04/2026
TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...
07/04/2026
Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...
07/04/2026
ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...
07/04/2026
LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...
07/04/2026
The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...
07/04/2026
The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...
07/04/2026
Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...
07/04/2026
SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
07/04/2026
Telos Alliance Debuts New Omnia XII Processor at 2026 NAB Show
Search
Cleveland, Ohio (April 7, 2026) - Telos Alliance , trusted global leader in broadc...
07/04/2026
Back to All News
Netflix Reveals ONE PIECE Expansion With New Original Titles a...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...