Brightcove launches Gallery to create immersive video portals Las experiencias creadas con Brightcove Gallery dan a los responsables de marketing las mejores herramientas de SEO, dise o web adaptable, participaci n social y conversi n en una nica soluci n
Brightcove acaba de lanzar Gallery, un nuevo producto que permite a los responsables de marketing crear f cilmente portales de v deo inmersivos. Brightcove Gallery permite a los profesionales del marketing crear portales de v deo atractivos con las mejores herramientas de SEO, dise o web adaptable, participaci n social y conversi n en una nica soluci n que puede implementarse y actualizarse en cuesti n de minutos.
Steve Rotter, vicepresidente de Marketing en Brigthcove, ha asegurado que el v deo es una herramienta esencial en las estrategias de marketing dirigidas a atraer a los clientes, construir imagen de marca y generar conversiones. Como los responsables de marketing generan cada vez m s contenido de v deo online, necesitan soluciones para publicar su inventario de v deo y asegurar que llegan a sus audiencias en cualquier dispositivo. Con Gallery, las posibilidades son infinitas y estamos encantados de ayudar a los profesionales del marketing a difundir portales de v deo atractivos, impactantes y de cualquier clase .
Nucleus Research, proveedor global de estudios tecnol gicos de investigaci n y basados en casos de xito, acaba de finalizar un estudio encargado por Brightcove que concluye que un gran fabricante de tecnolog a ha conseguido aumentar el tiempo que dedican sus usuarios a navegar en la web casi un 100%, as como incrementar el n mero de solicitudes de demos de producto, a trav s de un portal de v deo.
En nuestro reciente an lisis de los clientes de Brightcove, Nucleus ha constatado que los clientes aumentaron la relaci n con los visitantes de su sitio web, en algunos casos incluso duplicando el tiempo de navegaci n , asegura Joseph Rojas, analista de investigaci n en Nucleus Research. Tambi n hemos observado que los clientes gestionaron su marca de forma m s efectiva gracias a la posibilidad de generar r pidamente contenidos de v deo personalizados y codificados para su distribuci n en cualquier tipo de dispositivo .
Gallery forma parte de la nueva Brightcove Video Marketing Suite y permite a los profesionales del marketing crear su propio canal de v deo, lanzar presentaciones de producto, crear miscrosites para eventos, o relacionarse con los clientes a trav s de un departamento de soporte en v deo, aprovechando la gama de plantillas, dise os y combinaciones de color para crear su portal perfecto.
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Brightcove launches Gallery to create immersive video portals Las experiencias creadas con Brightcove Gallery dan a los responsables de marketing las mejores herramientas de SEO, dise o web adaptable, participaci n social y conversi n en una nica soluci n 
