Regional media in Belarus are being helped to find a more modern voice - to deal with the complex challenges presented by their belated entry to the Internet Age.
Thomson Foundation has delivered a programme to help regional newspapers and websites improve digital content and workflows to engage the growing younger audience while ensuring ethical best practices.
Challenges for regional media in Belarus are many - not just tackling the shift of readers to digital platforms. Increasing use of the internet also allows easy access, competition and influence by foreign media - particularly from Russia.
Recruitment is difficult due to low wages while in the state-owned newspapers - still the majority in regional media - there is often little integration between journalists on newspapers and those on their websites and social media. Many websites have been set up under separate brands to the print editions.
To help improve matters, Thomson Foundation's Deepening Digital programme took a two-phase approach: providing in-house mentoring to help news organisations develop a strategy for integrated newsrooms, followed by training journalists to use smartphones to provide eye-catching, but cost-effective, content to drive eyeballs to websites and social media.
Achieving Sustainable Models While television is the main source of news in Belarus, newspapers have a new opportunity with the internet achieving 6.7 million users by the end of 2017 - 71% of the population. https://www.internetworldstats.com/europa2.htm#by
Some of the media outlets continue to rely on traditional formats and practices so the challenge is to help them understand how to achieve contemporary sustainable models, says David Quin, Thomson Foundation's director of development.
Deepening Digital Phase 1: Mentoring Trainer Jamie Donald ran in-house mentoring workshops for editors and journalists introducing them to key aspects of digital best practise across desktop, mobile and social media. The aim was to deepen the digital involvement of all staff and users, improve audience engagement and attract new audiences and, importantly, revenue.
Newer media organisations are privately funded and need advertising. Some state media organisations also rely on advertising.
Deepening Digital Phase 2: Content Production This phase concentrated on mobile journalism where journalists use their smartphones to film and edit videos for their websites at low cost - regularly using softer feature stories as a way of increasing audience engagement.
Thomson Foundation's Head of Training Deborah Kelly worked with camera operator Siarhei Isakov, from the Press Club of Belarus, to provide four-day workshops in video story construction and technical skills working with phones on the Android and IOS operating systems.
The workshops ended with a screening of the video news packages which the journalists had researched, shot and edited on their smartphones to ensure they had grasped the basics. Thirty-six videos were produced by the journalists from the six news organisations participating in the programme.
The Deepening Digital project was funded by the British Embassy in Minsk.
Mobile Journalism videos - Belarus
-- Play
-- --
Making Up A Young Actor Prepares for the Stage.
-- Play
-- --
Mr Popular The headteacher who knows all his pupils by name
-- Play
-- --
The Trees of Slutsk Fighting to save the apple trees
All videos can be viewed on our You Tube Channel Related Content
Deepening Digital Kazakhstan. Building better relationships between Kazakh journalists and government officials.
How mojo has changed the way I tell stories Journalist Leonor Su rez on the smart phone reporting revolution.
Mobile Journalism - that blew my mind Why training to use a phone to film is central to the summer course.
Deborah Kelly Head of Training and Communications
About: Deborah plays a key part in developing and promoting our training programmes and is our specialist on gender in media. Her recent training projects have centred on digital and mobile journalism.
We get around. Explore our project map
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Regional media in Belarus are being helped to find a more modern voice - to deal with the complex challenges presented by their belated entry to the Internet Age.
