Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
A Proven Leader in Development and Engagement
With a robust background in development and community engagement, Joyce has played a pivotal role in expanding HPA's membership and sponsorship base, even during the challenges of a global pandemic and industry-wide strikes. She brings experience from executive roles at SMPTE, HPA, Wall Street Communications and as a veteran corporate recruiter.
New Role and Responsibilities
As Head of Development and Strategy, Joyce will oversee a talented team. Explaining her vision, she shared: We are focused on membership, sponsorship, and strategic growth and to fostering deeper engagement within HPA's membership and sponsorship ecosystem. A key focus will be building collaborative partnerships across traditional and non-industry sectors. HPA offers so many incredible opportunities to connect, learn, and get involved, and I'm excited to expand these options for both existing and potential members.
HPA has deepened its bench of experts to drive membership growth, enhance sponsorship opportunities, and execute strategic initiatives. Joyce's team includes:
Deanna Villarreal, recently promoted to Membership Engagement Specialist, who will focus on enhancing member involvement through HPA's social media platforms.
Max Ma, an HPA veteran, who continues to manage the organization's database, website, and technical operations, ensuring seamless access to resources for members.
Roberta Gorman, a trusted Membership Consultant, known for her unparalleled ability to connect and build community.
Additional sales team members will support HPA's growth initiatives.
Working with this amazing HPA team, I am more than confident that we will continue to bring incredible value to our members. Deanna is extremely talented and cares deeply about our members and their experience. She is leading our efforts to build engagement and excitement for HPA's community and events through HPA's social media platforms. For many years, Max has played an essential role at HPA, and his technical and organizational skill is unparalleled. To say Roberta is an incredible person and consummate connector and community builder is an understatement. This team should become your all-purpose resource for all things HPA.
Vision for 2025 and Beyond
What's ahead? I am excited to continue to work with Alicia Rock and Hilary Sbei, the amazing events team at HPA. With their expertise, we will continue to present the best events in the industry. We will continue to enhance attendee experiences at HPA's annual Tech Retreat, expand membership, and strengthen sponsor operations. Key initiatives include:
Growing a diverse and empowered team that can drive membership and sponsorship goals.
Building partnerships beyond M&E that include travel, alcohol, and other complementary sectors, and exploring new membership and sponsorship models that resonate with a broader audience.
Heading into 2025, HPA will keep building strong relationships with senior industry leaders, refine corporate membership offerings, and pursue grants and collaborative opportunities that align with the organization's goals.
Commitment to HPA's Mission
Joyce has been a driving force behind HPA's achievements that include record-breaking membership growth and sponsorship sales. In her new role, she remains steadfast in her commitment to advancing HPA's mission and building a collaborative, empowered team.
Reflecting on her vision for the future, Joyce shared: Every day, I'm inspired by the amazing people and companies I work with, as well as our incredible team. Together, we're transforming HPA into an even greater organization. The year ahead promises to be outstanding for HPA, our community, and our members. I look forward to connecting with many of you at the Tech Retreat and throughout the year!
Please reach out to Joyce at jcataldo@hpaonline.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
