
Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
A Proven Leader in Development and Engagement
With a robust background in development and community engagement, Joyce has played a pivotal role in expanding HPA's membership and sponsorship base, even during the challenges of a global pandemic and industry-wide strikes. She brings experience from executive roles at SMPTE, HPA, Wall Street Communications and as a veteran corporate recruiter.
New Role and Responsibilities
As Head of Development and Strategy, Joyce will oversee a talented team. Explaining her vision, she shared: We are focused on membership, sponsorship, and strategic growth and to fostering deeper engagement within HPA's membership and sponsorship ecosystem. A key focus will be building collaborative partnerships across traditional and non-industry sectors. HPA offers so many incredible opportunities to connect, learn, and get involved, and I'm excited to expand these options for both existing and potential members.
HPA has deepened its bench of experts to drive membership growth, enhance sponsorship opportunities, and execute strategic initiatives. Joyce's team includes:
Deanna Villarreal, recently promoted to Membership Engagement Specialist, who will focus on enhancing member involvement through HPA's social media platforms.
Max Ma, an HPA veteran, who continues to manage the organization's database, website, and technical operations, ensuring seamless access to resources for members.
Roberta Gorman, a trusted Membership Consultant, known for her unparalleled ability to connect and build community.
Additional sales team members will support HPA's growth initiatives.
Working with this amazing HPA team, I am more than confident that we will continue to bring incredible value to our members. Deanna is extremely talented and cares deeply about our members and their experience. She is leading our efforts to build engagement and excitement for HPA's community and events through HPA's social media platforms. For many years, Max has played an essential role at HPA, and his technical and organizational skill is unparalleled. To say Roberta is an incredible person and consummate connector and community builder is an understatement. This team should become your all-purpose resource for all things HPA.
Vision for 2025 and Beyond
What's ahead? I am excited to continue to work with Alicia Rock and Hilary Sbei, the amazing events team at HPA. With their expertise, we will continue to present the best events in the industry. We will continue to enhance attendee experiences at HPA's annual Tech Retreat, expand membership, and strengthen sponsor operations. Key initiatives include:
Growing a diverse and empowered team that can drive membership and sponsorship goals.
Building partnerships beyond M&E that include travel, alcohol, and other complementary sectors, and exploring new membership and sponsorship models that resonate with a broader audience.
Heading into 2025, HPA will keep building strong relationships with senior industry leaders, refine corporate membership offerings, and pursue grants and collaborative opportunities that align with the organization's goals.
Commitment to HPA's Mission
Joyce has been a driving force behind HPA's achievements that include record-breaking membership growth and sponsorship sales. In her new role, she remains steadfast in her commitment to advancing HPA's mission and building a collaborative, empowered team.
Reflecting on her vision for the future, Joyce shared: Every day, I'm inspired by the amazing people and companies I work with, as well as our incredible team. Together, we're transforming HPA into an even greater organization. The year ahead promises to be outstanding for HPA, our community, and our members. I look forward to connecting with many of you at the Tech Retreat and throughout the year!
Please reach out to Joyce at jcataldo@hpaonline.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/03/2026
Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 N...
24/03/2026
Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Sh...
24/03/2026
C gep de Jonqui re, a public college in Qu bec, has upgraded its TV studio complex with five Calrec Brio consoles and a Dante IP network. The installation was c...
24/03/2026
The American Association of Professional Baseball (AAPB) has announced new and r...
24/03/2026
National Telecom Public Company Limited (NT) used Ateme's KYRION platform fo...
24/03/2026
Grass Valley has expanded its relationship with ImSoPROD, the TV production entity of FDJ United, with the deployment of LDX C98 compact cameras across its nati...
24/03/2026
The E.W. Scripps Company is launching Scripps Sports Network (SSN), a free, ad-s...
24/03/2026
NEP Group has launched NEP Platform, a new software orchestration system that un...
24/03/2026
Daktronics has partnered with the Arizona Diamondbacks to design, manufacture and install a new LED video display and three ribbon boards at Chase Field in Phoe...
24/03/2026
Grass Valley has completed an upgrade of University of Pittsburgh Athletics'...
24/03/2026
Daktronics is upgrading eight LED displays at Wrigley Field in Chicago, totaling more than 8,300 square feet, using the Daktronics Renew product line. The upgra...
24/03/2026
Advanced Systems Group has appointed Kevin Poole as Senior Project and Support Manager within the ASG Workflow and Tools practice. The position is newly created...
24/03/2026
In an increasingly streaming-centric world, protecting high-value live sports co...
24/03/2026
Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Show, April 19-22 in Las Vegas, booth W1423. The update includes AI tools, native ...
24/03/2026
The production studio has worked with content juggernauts such as MrBeast, The R...
24/03/2026
The event will also feature a State of the Industry address from sports-media veteran and strategic advisor Patrick Crakes....
24/03/2026
Victory , a free sports streaming service owned by A Parent Media Co. (APMC), has launched its NWSL Sunday Night Soccer franchise. The platform says the launch ...
24/03/2026
Sports content in free streaming is still relatively scant, but it's growing, right along with its monetization capabilities
Streaming-tech company Wurl re...
24/03/2026
Directed by Greg DeHart, the doc will feature Sports Broadcasting Hall of Famers...
24/03/2026
For the first time ever, Tubi - Fox's free streaming service - is working w...
24/03/2026
As the music industry gathers for Canada's Juno Awards, the local edition of...
24/03/2026
Behind every great song is a complex web of people, stories, and inspirations th...
24/03/2026
Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...
24/03/2026
Latest Eurorack modules revealed
ALM/Busy Circuits have just introduced another two Eurorack modules, delivering a powerful new modulator that builds on the...
24/03/2026
Smallest, most affordable MPC to date
Akai Pro have just introduced their most accessible standalone sampler to date, making the iconic MPC experience avail...
24/03/2026
Create & manage presets on Windows & macOS
Electro-Harmonix have announced that their free Mac/Windows application now allows users of their Oceans Abyss re...
24/03/2026
Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Le...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
24/03/2026
L3Harris ramps up production of its VAMPIRE C-UxS system....
24/03/2026
For more than 70 years, L3Harris has delivered essential fuzes and safe-and-arm solutions that bring the might to multi-domain battlefields across the globe, ...
24/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/03/2026
Rick Bernier reflects on a career that has taken him to the very top of live broadcast audio. As a Senior Broadcast Audio A1 Engineer and Music Director, he has...
24/03/2026
Grass Valley has strengthened its long-standing relationship with ImSoPROD, the TV production entity of the FDJ United, with the deployment of Grass Valley LDX ...
24/03/2026
At the 2026 NAB Show in Las Vegas, Utah Scientific will spotlight its expanding portfolio of hybrid SDI/IP routing, conversion, control, and signal management s...
24/03/2026
Fresh off its global reveal at ISE 2026 in Barcelona, the new V410 live 4K encoder/decoder from Miri Technologies Inc. will make its North American debut at the...
24/03/2026
Cinegy GmbH, premier provider of software-defined television technology, will show how its solutions answer the real challenges facing content creators and broa...
24/03/2026
Canberra-based radio and online broadcast network ArtSound FM (https://artsound.fm/) has invested in DHD audio mixing consoles for two new studios at its headqu...
24/03/2026
IBC today announced the nine projects selected for its 2026 Accelerator Media Innovation Programme, bringing together organisations from across broadcast, strea...
24/03/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase the next generation of its industry-leadin...
24/03/2026
Underscoring its global reputation as one of Canada's most renowned colleges for television production, the C gep de Jonqui re public college in Qu bec has ...
24/03/2026
Leading video software provider Synamedia today announced the launch of the industry's first edge watermarking solution that enables faster disruption of pi...
24/03/2026
Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the annual social media mandate for Fiat Payme...
24/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...