Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
A Proven Leader in Development and Engagement
With a robust background in development and community engagement, Joyce has played a pivotal role in expanding HPA's membership and sponsorship base, even during the challenges of a global pandemic and industry-wide strikes. She brings experience from executive roles at SMPTE, HPA, Wall Street Communications and as a veteran corporate recruiter.
New Role and Responsibilities
As Head of Development and Strategy, Joyce will oversee a talented team. Explaining her vision, she shared: We are focused on membership, sponsorship, and strategic growth and to fostering deeper engagement within HPA's membership and sponsorship ecosystem. A key focus will be building collaborative partnerships across traditional and non-industry sectors. HPA offers so many incredible opportunities to connect, learn, and get involved, and I'm excited to expand these options for both existing and potential members.
HPA has deepened its bench of experts to drive membership growth, enhance sponsorship opportunities, and execute strategic initiatives. Joyce's team includes:
Deanna Villarreal, recently promoted to Membership Engagement Specialist, who will focus on enhancing member involvement through HPA's social media platforms.
Max Ma, an HPA veteran, who continues to manage the organization's database, website, and technical operations, ensuring seamless access to resources for members.
Roberta Gorman, a trusted Membership Consultant, known for her unparalleled ability to connect and build community.
Additional sales team members will support HPA's growth initiatives.
Working with this amazing HPA team, I am more than confident that we will continue to bring incredible value to our members. Deanna is extremely talented and cares deeply about our members and their experience. She is leading our efforts to build engagement and excitement for HPA's community and events through HPA's social media platforms. For many years, Max has played an essential role at HPA, and his technical and organizational skill is unparalleled. To say Roberta is an incredible person and consummate connector and community builder is an understatement. This team should become your all-purpose resource for all things HPA.
Vision for 2025 and Beyond
What's ahead? I am excited to continue to work with Alicia Rock and Hilary Sbei, the amazing events team at HPA. With their expertise, we will continue to present the best events in the industry. We will continue to enhance attendee experiences at HPA's annual Tech Retreat, expand membership, and strengthen sponsor operations. Key initiatives include:
Growing a diverse and empowered team that can drive membership and sponsorship goals.
Building partnerships beyond M&E that include travel, alcohol, and other complementary sectors, and exploring new membership and sponsorship models that resonate with a broader audience.
Heading into 2025, HPA will keep building strong relationships with senior industry leaders, refine corporate membership offerings, and pursue grants and collaborative opportunities that align with the organization's goals.
Commitment to HPA's Mission
Joyce has been a driving force behind HPA's achievements that include record-breaking membership growth and sponsorship sales. In her new role, she remains steadfast in her commitment to advancing HPA's mission and building a collaborative, empowered team.
Reflecting on her vision for the future, Joyce shared: Every day, I'm inspired by the amazing people and companies I work with, as well as our incredible team. Together, we're transforming HPA into an even greater organization. The year ahead promises to be outstanding for HPA, our community, and our members. I look forward to connecting with many of you at the Tech Retreat and throughout the year!
Please reach out to Joyce at jcataldo@hpaonline.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
