Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
A Proven Leader in Development and Engagement
With a robust background in development and community engagement, Joyce has played a pivotal role in expanding HPA's membership and sponsorship base, even during the challenges of a global pandemic and industry-wide strikes. She brings experience from executive roles at SMPTE, HPA, Wall Street Communications and as a veteran corporate recruiter.
New Role and Responsibilities
As Head of Development and Strategy, Joyce will oversee a talented team. Explaining her vision, she shared: We are focused on membership, sponsorship, and strategic growth and to fostering deeper engagement within HPA's membership and sponsorship ecosystem. A key focus will be building collaborative partnerships across traditional and non-industry sectors. HPA offers so many incredible opportunities to connect, learn, and get involved, and I'm excited to expand these options for both existing and potential members.
HPA has deepened its bench of experts to drive membership growth, enhance sponsorship opportunities, and execute strategic initiatives. Joyce's team includes:
Deanna Villarreal, recently promoted to Membership Engagement Specialist, who will focus on enhancing member involvement through HPA's social media platforms.
Max Ma, an HPA veteran, who continues to manage the organization's database, website, and technical operations, ensuring seamless access to resources for members.
Roberta Gorman, a trusted Membership Consultant, known for her unparalleled ability to connect and build community.
Additional sales team members will support HPA's growth initiatives.
Working with this amazing HPA team, I am more than confident that we will continue to bring incredible value to our members. Deanna is extremely talented and cares deeply about our members and their experience. She is leading our efforts to build engagement and excitement for HPA's community and events through HPA's social media platforms. For many years, Max has played an essential role at HPA, and his technical and organizational skill is unparalleled. To say Roberta is an incredible person and consummate connector and community builder is an understatement. This team should become your all-purpose resource for all things HPA.
Vision for 2025 and Beyond
What's ahead? I am excited to continue to work with Alicia Rock and Hilary Sbei, the amazing events team at HPA. With their expertise, we will continue to present the best events in the industry. We will continue to enhance attendee experiences at HPA's annual Tech Retreat, expand membership, and strengthen sponsor operations. Key initiatives include:
Growing a diverse and empowered team that can drive membership and sponsorship goals.
Building partnerships beyond M&E that include travel, alcohol, and other complementary sectors, and exploring new membership and sponsorship models that resonate with a broader audience.
Heading into 2025, HPA will keep building strong relationships with senior industry leaders, refine corporate membership offerings, and pursue grants and collaborative opportunities that align with the organization's goals.
Commitment to HPA's Mission
Joyce has been a driving force behind HPA's achievements that include record-breaking membership growth and sponsorship sales. In her new role, she remains steadfast in her commitment to advancing HPA's mission and building a collaborative, empowered team.
Reflecting on her vision for the future, Joyce shared: Every day, I'm inspired by the amazing people and companies I work with, as well as our incredible team. Together, we're transforming HPA into an even greater organization. The year ahead promises to be outstanding for HPA, our community, and our members. I look forward to connecting with many of you at the Tech Retreat and throughout the year!
Please reach out to Joyce at jcataldo@hpaonline.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
Joyce JC Cataldo joined the HPA team as a full-time member in 2020, following a successful collaborative stint at SMPTE - HPA that began in 2017. From the outset, her ability to foster relationships and amplify HPA's impact has been instrumental in its success. Now, in the newly created role as Head of Development and Strategy, Joyce will continue to shape HPA's future by leading initiatives that serve and strengthen the professional media and entertainment (M&E) community.
