
Editor's note: This post is part of our weekly In the NVIDIA Studio series, which celebrates featured artists, offers creative tips and tricks, and demonstrates how NVIDIA Studio technology improves creative workflows. We're also deep diving on new GeForce RTX 40 Series GPU features, technologies and resources, and how they dramatically accelerate content creation.
Jacob Norris is a 3D artist and the president, co-founder and creative director of Sierra Division Studios - an outsource studio specializing in digital 3D content creation. The studio was founded with a single goal in mind: to make groundbreaking artwork at the highest level.
His team is entirely remote - giving employees added flexibility to work from anywhere in the world while increasing the pool of prospective artists who have a vast array of experiences and skill sets that the studio can draw from.
Norris envisions a future where incredible 3D content can be made regardless of location, time or even language, he said. It's a future in which NVIDIA Omniverse, a platform for connecting and building custom 3D tools and metaverse applications, will play a critical role.
Omniverse is also a powerful tool for making SimReady assets - 3D objects with accurate physical properties. Combined with synthetic data, these assets can help solve real-world problems in simulation, including for AI-powered 3D artists. Learn more about AI and access creative resources to level up your passion projects on the NVIDIA Studio creative side hustle page.
Plus, check out the new community challenge, #StartToFinish. Use the hashtag to submit a screenshot of a favorite project featuring both its beginning and ending stages for a chance to be showcased on the @NVIDIAStudio and @NVIDIAOmniverse social channels.
Welcome to our new #StartToFinish challenge.
Join by show us a photo/video of how one of your art projects started and then one of the final result + tag #StartToFinish.
Check out these great examples from @rafianimates made with #OpenUSD in @NVIDIAOmniverse. pic.twitter.com/z9v656oQ2Q
NVIDIA Studio (@NVIDIAStudio) July 10, 2023
Tapping Omniverse for Omnipresent Work Omniverse is an incredibly powerful tool for our team in the collaboration process, said Norris. He noted that the Universal Scene Description format, aka OpenUSD, is key to achieving efficient content creation.
We used OpenUSD to build a massive library of all the assets from our team, Norris said. We accomplished this by adding every mesh and element of a single model into a large, easily viewable overview scene for kitbashing, which is the process of combining elements from several assets into an entirely new model.
The byproduct of kitbashing. Since everything is shared in OpenUSD, our asset library is easily accessible and reduces the time needed to access materials and make edits on the fly, Norris added. This helps spur inspirational and imaginational forces.
During the review phase, the team can compare photorealistic models with incredible visual fidelity side by side in a shared space, ensuring the models are created to the highest set of standards, said Norris.
The Last Oil Rig on Earth Sierra Division's The Oil Rig video is set on Earth's last operational fossil fuel rig, which is visited by a playful drone named Quark. The piece's storytelling takes the audience through an impeccably detailed environment.
Real or rendered? A scene as complex as the one above required blockouts in Unreal Engine. The team snapped models together from a set of greybox modular pieces, ensuring the environment bits were easy to work with. Once satisfied with the environment concept and layout, the team added further detail to the models.
Building blocks in Unreal Engine. Norris' Lenovo ThinkPad P73 NVIDIA Studio laptop with NVIDIA RTX A5000 graphics powered NVIDIA DLSS technology to increase the interactivity of the viewport - by using AI to upscale frames rendered at lower resolution while retaining high-fidelity detail.
Sierra Division then created tiling textures, trim sheets and materials to apply to near-finalized models. The studio used Adobe Substance 3D Painter to design custom textures with edge wear and grunge, taking advantage of RTX-accelerated light and ambient occlusion for baking and optimizing assets in seconds.
Oil rig ocean materials refined in Adobe Substance 3D Painter and Designer. Next, lighting scenarios were tested in the Omniverse USD Composer app with the Unreal Engine Connector, which eliminates the need to upload, download and refile formats, thanks to OpenUSD.
Stunning detail. With OpenUSD, it's very easy to open the same file you're viewing in the engine and quickly make edits without having to re-import, said Norris.
Team-wide review of renders made easier with Omniverse USD Composer. Sierra Division analyzed daytime, nighttime, rainy and cloudy scenarios to see how the scene resonated emotionally, helping to decide the mood of the story they wanted to tell with their in-progress assets. They settled on a cloudy environment with well-placed lights to evoke feelings of mystery and intrigue.
Don't underestimate the value of emotion. Oil Rig' re-light artwork by Ted Mebratu. From story-building to asset and scene creation to final renders with RTX, AI and GPU-accelerated features helped us every step of the way. - Jacob Norris
From here, the team added cameras to the scene to determine compositions for final renders.
If we were to try to compose the entire environment without cameras or direction, it would take much longer, and we wouldn't have perfectly laid-out camera shots nor specifically lit renders, said Norris. It's just much easier and more fun to do it this way and to pick camera shots earlier on.
Final renders were exported lightning fast wit
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...