July 18, 2024
Broadpeak Brings Dynamic Ad Insertion Innovations and New Video Streaming Solutions to IBC2024
Broadpeak , a global expert in video delivery with more than 150 customers serving more than 200 million end-users worldwide, will highlight how it is elevating video streaming experiences and improving monetization for video service providers at IBC2024. With Broadpeak's software offered both on-premises and as a SaaS in the cloud, or as a hybrid solution, video service and content providers can deliver an exceptional quality of experience (QoE), reduce video streaming costs, and improve sustainability.
At IBC2024, Broadpeak is excited to showcase how our groundbreaking solutions are transforming the video streaming landscape, said Jacques Le Mancq, CEO at Broadpeak. By embracing our cutting-edge video streaming solutions, service providers and content owners can significantly cut down on the costs typically linked to video streaming while enhancing their offerings to drive higher monetization. We are also proud to present how our solutions can contribute to more sustainable streaming, which reflects our dedication to environmentally responsible innovation.
Key Highlights at IBC2024 Will Include:
Elevating Video Streaming Monetization With Innovative Targeted Ad Solutions
At IBC2024, Broadpeak will demonstrate its advanced, easy-to-use, and quick-to-deploy dynamic ad insertion solutions for video streaming. Available on the company's SaaS platform, broadpeak.io, Broadpeak's server-side ad insertion solution empowers video service providers to tailor content to individual preferences, allowing the creation of seamless and personalized streaming experiences that drive viewer engagement and bring more opportunities for monetization. Several demos will be shown for the first time in Europe, including:
Click2 interactive targeted ads: As the OTT world's first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. The disruptive feature allows viewers to click on banner ads and receive a notification on their phone, guaranteeing clicks for advertisers. Leveraging the Click2 feature, video service providers can significantly boost viewer engagement and monetization for video streaming services.
Broadpeak's new Click2 is the OTT world's first interactive advertising technology for streaming platforms.
Spot2Spot addressable TV: Broadpeak is elevating addressable TV and server-side ad insertion for OTT streaming with its new Spot2Spot feature. Today, most targeted ad technologies are limited to full ad-break replacement, minimizing value for the targeted audience. With the Spot2Spot feature, content providers can replace specific spots within the ad break. Broadpeak will demo spot-level ad replacement for addressable TV and comprehensive ad tracking for both replaced and non-replaced ads. This innovative technology is powering targeted ad insertion for leading service providers, including French TV network TF1. Adel Abdel Razik, Senior Product Manager AdTech at TF1, will be at Broadpeak's booth to explain how TF1 is leading the way in OTT advertising through innovation.
Improving QoE and Reducing Costs With an End-to-End Video Streaming Solution
Broadpeak's modular, end-to-end video streaming solution supports every step of the workflow and easily adapts to each customer's needs. At IBC2024, Broadpeak will demonstrate how its solution offers video service providers the ultimate video data plane, with support for transcoding, cloud-native origin and packaging, recording, content personalization, multiCDN, high-performance video delivery, multicast ABR (mABR), and analytics and monitoring. Using Broadpeak's end-to-end solution for streaming, video service providers can offer the best low-latency quality to viewers while reducing infrastructure and operational costs.
Innovations demonstrated will include:
NEURON high-performance caching: Broadpeak's cutting-edge new NEURON offering makes Broadpeak's high-performance streaming technology available to streaming platforms that are building their own private CDN infrastructure.
nanoCDN mABR: Broadpeak's award-winning nanoCDN multicast ABR solution will be a key focus at IBC2024, showing how the technology can solve live streaming issues. Broadpeak is a world-renowned expert in multicast ABR, with more than 20 real-world deployments by several tier-one operators.
Broadpeak's award-winning nanoCDN multicast ABR solution allows scalable video streaming.
Broadpeak will also host several representatives from BT Group to showcase MAUD (Multicast-Assisted Unicast Delivery). As the UK's leading provider of fixed and mobile telecommunications, BT Group is pioneering the world's first MAUD-enabled network, leveraging Broadpeak's nanoCDN to enhance live video streaming quality and reliability, while reducing content delivery costs
Simplifying Video Streaming Operations With SaaS
At IBC 2024, Broadpeak will also launch its CDN as a service (CDN aaS). A new application on the broadpeak.io platform, Broadpeak's CDN aaS simplifies video streaming and allows content providers and broadcasters to further personalize OTT content. Broadpeak's CDN aaS is dedicated to and specialized in streaming ABR content, including HLS and DASH.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
July 18, 2024 
