July 18, 2024
Broadpeak Brings Dynamic Ad Insertion Innovations and New Video Streaming Solutions to IBC2024
Broadpeak , a global expert in video delivery with more than 150 customers serving more than 200 million end-users worldwide, will highlight how it is elevating video streaming experiences and improving monetization for video service providers at IBC2024. With Broadpeak's software offered both on-premises and as a SaaS in the cloud, or as a hybrid solution, video service and content providers can deliver an exceptional quality of experience (QoE), reduce video streaming costs, and improve sustainability.
At IBC2024, Broadpeak is excited to showcase how our groundbreaking solutions are transforming the video streaming landscape, said Jacques Le Mancq, CEO at Broadpeak. By embracing our cutting-edge video streaming solutions, service providers and content owners can significantly cut down on the costs typically linked to video streaming while enhancing their offerings to drive higher monetization. We are also proud to present how our solutions can contribute to more sustainable streaming, which reflects our dedication to environmentally responsible innovation.
Key Highlights at IBC2024 Will Include:
Elevating Video Streaming Monetization With Innovative Targeted Ad Solutions
At IBC2024, Broadpeak will demonstrate its advanced, easy-to-use, and quick-to-deploy dynamic ad insertion solutions for video streaming. Available on the company's SaaS platform, broadpeak.io, Broadpeak's server-side ad insertion solution empowers video service providers to tailor content to individual preferences, allowing the creation of seamless and personalized streaming experiences that drive viewer engagement and bring more opportunities for monetization. Several demos will be shown for the first time in Europe, including:
Click2 interactive targeted ads: As the OTT world's first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. The disruptive feature allows viewers to click on banner ads and receive a notification on their phone, guaranteeing clicks for advertisers. Leveraging the Click2 feature, video service providers can significantly boost viewer engagement and monetization for video streaming services.
Broadpeak's new Click2 is the OTT world's first interactive advertising technology for streaming platforms.
Spot2Spot addressable TV: Broadpeak is elevating addressable TV and server-side ad insertion for OTT streaming with its new Spot2Spot feature. Today, most targeted ad technologies are limited to full ad-break replacement, minimizing value for the targeted audience. With the Spot2Spot feature, content providers can replace specific spots within the ad break. Broadpeak will demo spot-level ad replacement for addressable TV and comprehensive ad tracking for both replaced and non-replaced ads. This innovative technology is powering targeted ad insertion for leading service providers, including French TV network TF1. Adel Abdel Razik, Senior Product Manager AdTech at TF1, will be at Broadpeak's booth to explain how TF1 is leading the way in OTT advertising through innovation.
Improving QoE and Reducing Costs With an End-to-End Video Streaming Solution
Broadpeak's modular, end-to-end video streaming solution supports every step of the workflow and easily adapts to each customer's needs. At IBC2024, Broadpeak will demonstrate how its solution offers video service providers the ultimate video data plane, with support for transcoding, cloud-native origin and packaging, recording, content personalization, multiCDN, high-performance video delivery, multicast ABR (mABR), and analytics and monitoring. Using Broadpeak's end-to-end solution for streaming, video service providers can offer the best low-latency quality to viewers while reducing infrastructure and operational costs.
Innovations demonstrated will include:
NEURON high-performance caching: Broadpeak's cutting-edge new NEURON offering makes Broadpeak's high-performance streaming technology available to streaming platforms that are building their own private CDN infrastructure.
nanoCDN mABR: Broadpeak's award-winning nanoCDN multicast ABR solution will be a key focus at IBC2024, showing how the technology can solve live streaming issues. Broadpeak is a world-renowned expert in multicast ABR, with more than 20 real-world deployments by several tier-one operators.
Broadpeak's award-winning nanoCDN multicast ABR solution allows scalable video streaming.
Broadpeak will also host several representatives from BT Group to showcase MAUD (Multicast-Assisted Unicast Delivery). As the UK's leading provider of fixed and mobile telecommunications, BT Group is pioneering the world's first MAUD-enabled network, leveraging Broadpeak's nanoCDN to enhance live video streaming quality and reliability, while reducing content delivery costs
Simplifying Video Streaming Operations With SaaS
At IBC 2024, Broadpeak will also launch its CDN as a service (CDN aaS). A new application on the broadpeak.io platform, Broadpeak's CDN aaS simplifies video streaming and allows content providers and broadcasters to further personalize OTT content. Broadpeak's CDN aaS is dedicated to and specialized in streaming ABR content, including HLS and DASH.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
03/03/2026
From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema.
Mexico City, March 3, 2026 - At a moment of he...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
July 18, 2024 
