Superdoom Signs Director Heidi Berg for U.S. Commercial Production
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton February 22, 2021
0 Comments
Creative bureau Superdoom has signed director Heidi Berg (they/them) for U.S. commercial production out of Los Angeles, CA. This is their first commercial representation. Their work captures the ethos of major brands and entertainment properties with mind-melding cinematic narrative and magical realism, for companies including Netflix, Google, Samsung, Apple, Audi, Lexus, BMW, Mercedes, Nike and Adidas; production companies such as Radical Media, CAA, Elastic, Reset Content, The Mill and MJZ; and in title sequences for Hollywood, Ratched , The Politician , Pose and other culture-setting programs.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-683x1024.jpg alt= class=lazyload wp-image-2404447 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-683x1024.jpg 683w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-200x300.jpg 200w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-768x1151.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-624x935.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001.jpg 1001w data-sizes=(max-width: 683px) 100vw, 683px />Their work has been awarded and cited by the Television Academy garnering two Emmy nominations for The Politician and The Alienist title sequences AICP, AIGA, How Magazine, Cannes Film Festival, CMYK, Print, Shot On Red Film Festival, and The San Francisco Museum of Craft and Design. In 2008, they were accepted to the Cannes Film Festival Real Ideas Studio; In 2012, they received a grant to craft the introspective Hebrew short Me and You (translated) with co-director Doron Dor as part of the film collective Other Than , which premiered during the festival's Short Film Corner .
Click HERE to view their reel.
Says Ron Moon, Executive Producer at Superdoom, Heidi and I both started in VFX around the same time, and I've seen them grow from a budding designer, to an amazing Art Director, and then a force to reckon with as a Creative Director for some of the most well respected studios in our industry. Heidi was the first and most obvious choice for me to court and bring onto the team when we launched Superdoom. From our first catch-up call, we instantly knew it's just too good to be true. And here we are.
Adds Berg, It was a moment of synchronicity; I was in the throes of contemplating a new creative path when Ron and Terry reached out. From our initial conversation, I felt an artistic kinship-an alignment of vision and values--a desire to explore story and myth in all its varied expressions. I'm looking forward to our collaborations.
A Salt Lake City, Utah native, Berg always felt inclined to express themselves creatively, first by pursuing theater through grade school and college. Facing a career nexus, Berg pivoted to graphic design and print while studying in San Francisco, receiving a BFA in Graphic Design from the California College of the Arts (CCA). Just before completing their degree, they were exposed to the intersection of graphic design and film present in title sequences, and were hooked.
After moving to Los Angeles, they cut their teeth with Motion Theory under the wing of mentors Creative Director Kaan Atilla, and directors Grady Hall, Mark Kudsi, and Jesus DeFrancisco, working on commercials for brands including Lexus, Honda, IBM, NFL, Google, Sears, Starbucks and HP, and music video projects for stars including Katy Perry and The Black Eyed Peas. After Motion Theory, they went freelance as an Art Director and Designer, collaborating with leading VFX studios including Logan, The Mill, MPC, Psyop, We are Royale, Gentleman Scholar, and many more. Their work closely aligned with top live-action directors such as Daniel Askill, PEZ and Michael Spiccia, and production shops MJZ, Collider, Reset, Radical and CAA, crafting concepts and designs for both their commercial, music video, and film work.
In 2018, Berg applied their Creative Director prowess to title sequence-specific projects within creative studio Elastic. Under Head of Production Kate Berry, they crafted title sequences for Ryan Murphy projects including Pose , Hollywood , Ratched and The Politician , among others.
Prior to remaining in lockdown Los Angeles, Berg jettisoned frequently between LA, New York, Seattle, and to their partner's family in Tel Aviv. When not in the studio, they pursue photography and nerd out over philosophy, mythology, gender studies, art, poetry, and psychology/psychedelic therapy as a self-described bibliophile. Berg is non-binary and uses singular they pronouns.
About Superdoom
Superdoom means whatever you want it to mean. You could interpret it at face-value, but if you say it repeatedly you'll find something new echoes back every time. We are a flamboyance of creators who make moving imagery of all lengths, shapes, and sizes.
Most recent headlines
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Superdoom Signs Director Heidi Berg for U.S. Commercial Production 
