Superdoom Signs Director Heidi Berg for U.S. Commercial Production
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton February 22, 2021
0 Comments
Creative bureau Superdoom has signed director Heidi Berg (they/them) for U.S. commercial production out of Los Angeles, CA. This is their first commercial representation. Their work captures the ethos of major brands and entertainment properties with mind-melding cinematic narrative and magical realism, for companies including Netflix, Google, Samsung, Apple, Audi, Lexus, BMW, Mercedes, Nike and Adidas; production companies such as Radical Media, CAA, Elastic, Reset Content, The Mill and MJZ; and in title sequences for Hollywood, Ratched , The Politician , Pose and other culture-setting programs.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-683x1024.jpg alt= class=lazyload wp-image-2404447 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-683x1024.jpg 683w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-200x300.jpg 200w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-768x1151.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001-624x935.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22200319/Heidi_Berg-1001.jpg 1001w data-sizes=(max-width: 683px) 100vw, 683px />Their work has been awarded and cited by the Television Academy garnering two Emmy nominations for The Politician and The Alienist title sequences AICP, AIGA, How Magazine, Cannes Film Festival, CMYK, Print, Shot On Red Film Festival, and The San Francisco Museum of Craft and Design. In 2008, they were accepted to the Cannes Film Festival Real Ideas Studio; In 2012, they received a grant to craft the introspective Hebrew short Me and You (translated) with co-director Doron Dor as part of the film collective Other Than , which premiered during the festival's Short Film Corner .
Click HERE to view their reel.
Says Ron Moon, Executive Producer at Superdoom, Heidi and I both started in VFX around the same time, and I've seen them grow from a budding designer, to an amazing Art Director, and then a force to reckon with as a Creative Director for some of the most well respected studios in our industry. Heidi was the first and most obvious choice for me to court and bring onto the team when we launched Superdoom. From our first catch-up call, we instantly knew it's just too good to be true. And here we are.
Adds Berg, It was a moment of synchronicity; I was in the throes of contemplating a new creative path when Ron and Terry reached out. From our initial conversation, I felt an artistic kinship-an alignment of vision and values--a desire to explore story and myth in all its varied expressions. I'm looking forward to our collaborations.
A Salt Lake City, Utah native, Berg always felt inclined to express themselves creatively, first by pursuing theater through grade school and college. Facing a career nexus, Berg pivoted to graphic design and print while studying in San Francisco, receiving a BFA in Graphic Design from the California College of the Arts (CCA). Just before completing their degree, they were exposed to the intersection of graphic design and film present in title sequences, and were hooked.
After moving to Los Angeles, they cut their teeth with Motion Theory under the wing of mentors Creative Director Kaan Atilla, and directors Grady Hall, Mark Kudsi, and Jesus DeFrancisco, working on commercials for brands including Lexus, Honda, IBM, NFL, Google, Sears, Starbucks and HP, and music video projects for stars including Katy Perry and The Black Eyed Peas. After Motion Theory, they went freelance as an Art Director and Designer, collaborating with leading VFX studios including Logan, The Mill, MPC, Psyop, We are Royale, Gentleman Scholar, and many more. Their work closely aligned with top live-action directors such as Daniel Askill, PEZ and Michael Spiccia, and production shops MJZ, Collider, Reset, Radical and CAA, crafting concepts and designs for both their commercial, music video, and film work.
In 2018, Berg applied their Creative Director prowess to title sequence-specific projects within creative studio Elastic. Under Head of Production Kate Berry, they crafted title sequences for Ryan Murphy projects including Pose , Hollywood , Ratched and The Politician , among others.
Prior to remaining in lockdown Los Angeles, Berg jettisoned frequently between LA, New York, Seattle, and to their partner's family in Tel Aviv. When not in the studio, they pursue photography and nerd out over philosophy, mythology, gender studies, art, poetry, and psychology/psychedelic therapy as a self-described bibliophile. Berg is non-binary and uses singular they pronouns.
About Superdoom
Superdoom means whatever you want it to mean. You could interpret it at face-value, but if you say it repeatedly you'll find something new echoes back every time. We are a flamboyance of creators who make moving imagery of all lengths, shapes, and sizes.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Superdoom Signs Director Heidi Berg for U.S. Commercial Production 
