Genelec delivers an unforgettable sound system to Deja Brew posted: 21/03/2023
Deja Brew restaurant and bar, New Delhi
Reminded of somewhere you've been before? Deja Brew, a premium Indian restaurant and bar situated in the stylish district of M Block Market in Greater Kailash 2, New Delhi, demands attention with its instantly memorable name. Backed up with high quality food, a multitude of brews and five-star service to match, the location has quickly gained popularity. The venue is the brainchild of Naveen Sachdeva, the founder of Cherish Hospitality, along with Parth Chadha and Aashish Goyal. The trio has created a successful concept that is already a favourite spot for many, much like their popular brand, Ministry of Beer. In keeping with the upmarket feel of the new venue, Deja Brew required a compact, yet exceptional sound system to match. Genelec was an obvious choice.
--
With a full house, Deja Brew comfortably seats 80 people across two storeys, with seating areas distributed in small, intimate pockets. In opening a hybrid brew lounge, we needed a sound system with good tonal quality and great bass. However, due to space constraints, we were unable to install a subwoofer, elaborates Sachdeva. It was at this point that Sandeep Duggal at Value Marketing Systems (VMS) Delhi, who has over two decades of experience designing and installing sound systems, suggested Genelec.
After visiting VMS's dedicated demo facility and sampling the Genelec sound for themselves, Deja Brew opted for a selection of 4030 loudspeakers, favoured for their compact size and active design. In total, thirteen 4030 loudspeakers were provided by Genelec's partner Alphatec AV, the largest distributor of AV equipment on the sub-continent, and installed by VMS.
advertisment --
Deja Brew features Genelec RAW finish 4000 series loudspeakers
It became clear at the launch party, where almost 200 people were dancing to the music, that we had made the right decision, explains Sachdeva. We're extremely pleased with the sound quality and distinctive appearance of the loudspeakers. Sandeep's sound design and after-sales service have been excellent!
Duggal, who is owner and technical head at VMS, explains the motivations behind the purchase: We've worked hard to cultivate an energetic vibe at Deja Brew, but where customers can freely converse and relax. It was vital that customers could hear one another over the music. Genelec is well known for having an incredibly clean audio signature, offering unrivalled clarity and intelligibility irrespective of playback level. Taking this into consideration, opting for the 4030s was a no brainer.
advertisment --
The 4030s are distributed across both floors to achieve even coverage in every section of the restaurant, with no hot spots or dead zones. One of the key factors in the decision was Genelec's active design, which eliminates the need for external amplifiers, instead allowing the VMS team to run a reduced amount of cabling back to a single, centralised music processor. This is connected to a media player to provide staff with the ability to play whatever music they wish, with the additional option of pairing their own devices.
Sandeep Duggal, owner and technical head at VMS
advertisment --
Projects of this size are where the 4030 model truly comes into its own, delivering high fidelity sound with balanced and precise bass reproduction, even at low SPLs, yet with sufficient power and headroom to easily accommodate much higher levels for events or functions. However, the default level has been optimised to promote a healthy level of conversation while playing background music.
The 4030's small form factor combined with the extensive range of mounting accessories enabled VMS to integrate the loudspeakers seamlessly with the interior layout. Alongside the wide range of RAL colours that Genelec offers, we noticed that the 4030s were also available in the RAW recycled aluminium finish, which is kinder to the environment as the models require no painting and less finishing material, explains Sachdeva. The team agreed that this sustainable design also suited Deja Brew's aesthetic, which balances an open industrial theme blended with traditional wooden, rustic tones, courtesy of Orphic Design Studio.
We work to reduce our carbon footprint however we can, so if we do so whilst matching our interior, that's a bonus, remarks Sachdeeva. It's as if this model was designed specifically for Deja Brew, and we have Genelec's comprehensive portfolio to thank for that, as well as Sandeep from VMS, who helped us navigate it professionally.
advertisment --
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
21/08/2026
Hardware-style timing shifts for software instruments
Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...
21/08/2026
Highly anticipated synthesizer ships in October 2026
Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...
21/08/2026
Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...
21/08/2026
The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...
21/08/2026
The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...
21/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2026
Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...
21/08/2026
Beat The Lotto dives into the plot behind the 1980s National Lottery scandal
24 August 2026 at 9:35pm on RT One and RT Player
Beat The Lotto is the story o...
21/08/2026
The countdown to the most wonderful night of the year has officially begun!
Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...
21/08/2026
Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
Thursday 20 August 2026
Nina Sosanya, Rizzle Kicks, Roman Kemp and Paul Whiteho...
20/08/2026
Wuppertal August 20, 2026
Transformation Church Elevates Production Communicat...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...
20/08/2026
Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support for their ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...
18/08/2026
Stunning Irish performances at European Athletics and Swimming Championships rea...
18/08/2026
The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player
...
17/08/2026
New MIDI processor & macro controller revealed
SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...
17/08/2026
Cover extended on innovative motorised pot system
Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...
17/08/2026
Latest firmware version now available
1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...
17/08/2026
Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...
17/08/2026
Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...
17/08/2026
Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...
17/08/2026
Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification.
...
16/08/2026
Virtual drummer joins line-up
The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...
15/08/2026
In-ear monitoring line-up gains new universal models
In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...
14/08/2026
Latest instalment delivers disco-inspired grooves
The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...
14/08/2026
Elite range gains giant 24-inch powered sub
The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...
14/08/2026
Friday 14 August 2026
Breaking news! Sky releases trailer for The Paper, return...
14/08/2026
It's been one year since our client, Cotswolds Designer Outlet, opened its doors and we've loved seeing the scheme come to life. Together, we've hel...
13/08/2026
Company preview bio-interactive' synthesizer
VAEMI have announced the upcoming launch of a new standalone bio-interactive' generative synthesizer....
Genelec delivers an unforgettable sound system to Deja Brew posted: 21/03/2023 
