Ratings Roundup: Viewership Up for NBA, Masters Coverage By SVG Staff
Friday, April 15, 2022 - 9:42 am
Print This Story | Subscribe
Story Highlights
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, viewership is up for ESPN's NBA coverage, Masters broadcasts are a boon across the board, and more.
ESPN's NBA Viewership Up 16%
ESPN closed the 2021-22 NBA regular season with double-digit growth across all live games and shows, according to Nielsen. ESPN averaged 1,401,000 viewers across 83 regular season NBA games this season, up 16% from the 2020-2021 season.
ESPN's NBA studio shows, NBA Countdown and NBA Today also finished with significant growth during the regular season. NBA Countdown averaged 547,000 viewers, up 35% from the combined audience of last season's NBA pregame studio shows. ESPN's new, weekday NBA studio show, NBA Today finished the 2021-22 regular season up 36% versus last season.
Additionally, the 2021-22 regular season viewership for the NBA on ABC was up from the last two years. The 19-game package averaged 3,026,000 viewers, up 12 percent vs. last season and up three percent from the 2019-2020 campaign.
Golf Channel's Live From The Masters Viewership Up 25% Golf Central Live From The Masters delivered viewership records and milestones last week on Golf Channel, averaging 419,000 viewers across more than 50 live hours of comprehensive studio coverage surrounding the 2022 Masters.
Last week's viewership - which was up 25% vs. 2021 - was punctuated by Saturday's six-hour daytime window, which averaged more than 1 million viewers (1.012 million; 9 a.m. - 3 p.m. ET) during the six-hour span to rank as the third most-watched Live From The Masters on record.
Saturday's viewership peaked with nearly 1.5 million viewers during the 1 p.m. ET hour, while Sunday's viewership peaked at more than 1 million viewers during the 1 p.m. ET hour.
Daytime coverage (42 hours) averaged 479,000 viewers from Monday-Sunday, up 24% vs. last year, and delivered the most-watched Wednesday (240,000 viewers) and Thursday (586,000 viewers) daytime windows on record.
Primetime coverage (15 hours) averaged 252,000 viewers from Monday-Sunday, up 36% vs. last year; included the most-watched Monday (215,000 viewers) and Wednesday (299,000 viewers) primetime windows on record; and the most-watched Tuesday (246,000 viewers) and Sunday (310,000 viewers) primetime windows since 2018.
Overall, Golf Channel averaged 204,000 viewers in Total Day (6 a.m. - 6 a.m.) last week, making it the network's most-watched week since last year's Open Championship in July (week of July 12, 2021; 217,000 viewers).
NBA Has Most-Viewed Season Since 2018-19 NBA regular-season games across ABC, ESPN and TNT averaged 1.6 million viewers, up 19% from the 2020-21 season.
NBA League Pass global subscribers were up 30%, and social media platforms generated 13 billion video views, up 7%.
Record Views for ESPN's Sunday Night Baseball The 2022 debut of Sunday Night Baseball Presented by Taco Bell was the most viewed Sunday night baseball game since 2018.
Across ESPN and ESPN2, 2,478,000 viewers tuned in, up 68% from the 2021 Sunday Night Baseball season average, and the debut of the Kayrod Cast became the most viewed MLB regular-season alternate telecast of all time.
CBS Scores With Masters Coverage CBS Sports delivered strong viewership across all platforms for its presentation of the 2022 Masters.
Final-round coverage on CBS was the most-watched golf telecast on any network since the final round of the 2019 Masters, when Tiger Woods captured his fifth green jacket, averaging 10.173 million viewers and up 7% versus last year.
With Scottie Scheffler comfortably ahead of the competition for most of the day, Sunday's coverage averaged 12.443 million viewers for the final hour (6:00-7:00 PM, ET) as Scheffler wrapped up his first major victory. Viewership peaked with 13.160 million viewers for the conclusion of Scheffler's round.
Paramount and CBS Sports' digital properties registered record-setting streaming for golf. Overall, the 2022 Masters is Paramount and CBS Sports' most-streamed golf tournament ever in average minute audience and streaming minutes, producing double-digit year-over-year growth.
Sunday's final round delivered the most-streamed golf day ever for Paramount and CBS Sports in average minute audience and streaming minutes while recording double-digit year-over-year growth.
With Yankees, Nets Coverage, Big Day for YES; Nets Viewership up 95% vs. Pre-Pandemic The YES Network's wall-to-wall live coverage of the New York Yankees and Brooklyn Nets April 8 resulted in the network's being the #1 television network, broadcast or cable, in the New York DMA from 9 a.m. to 11 p.m. that day.
YES' live coverage started with four hours of Red Sox-Yankees pre-game coverage (9 a.m. 1 p.m.), the biggest pre-game show ever for a regional sports network. YES' linear coverage of the Yankees' Opening Day extra innings win over the Red Sox generated 401,000 Total Viewers, peaking at 551,000 Total Viewers from 4:45 to 5:00 p.m. The telecast was YES' second-most-viewed weekday afternoon Yankees season opener (traditional 1 p.m. start) in more than a decade.
On the YES App, the Red Sox-Yankees game received 103,231 Unique Viewers, eclipsing the previous YES App record of 85,461 from October 3, 2021 (Rays-Yankees).
Friday evening, the Cavs-Nets game on YES generated 136,000 average Total Viewers, YES' third-most-viewed Nets game of the season.
The YES App also live-streamed the historic managerial debut of Rachel Balkovec, the first female manager in professional baseball, Friday evening as she led the Tampa Tar
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Ratings Roundup: Viewership Up for NBA, Masters Coverage By SVG Staff 
