Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud Conversion ALBUQUERQUE, N.M. - A homegrown Albuquerque company has become a behind-the-scenes Hollywood mover and shaker with software that instantly converts and corrects any film or video source for absolute highest playback quality on output, for any playout system.
Cinnafilm Inc.'s technology is used by more than 600 media entertainment-related facilities in 30 countries, including all the major broadcast networks from HBO, Discovery and AMC to NBC Universal* and 20th Century Fox. Now, the company has made its award-winning technology available to everybody through the cloud via a software platform, PixelStrings, which it released in May.
The new product drew immediate accolades from the Hollywood Professional Association, which bestowed its Engineering Excellence Award on Cinnafilm at a gala Los Angeles event in November. It's Cinnafilm's third HPA award since 2012, which hundreds of companies compete for annually, said Cinnafilm President and CEO Lance Maurer.
When respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special, Maurer said. We believe we have not just created a new technology with PixelStrings, but we are enabling a new way of doing business - in the cloud.
Until it launched PixelStrings, Cinnafilm licensed its image and video optimization software to companies that could afford it, encouraging deep-pocketed networks and post-production outfits to incorporate Cinnafilm products into their automated workflow. That includes three software packages released since 2009, beginning with Dark Energy to turn older video footage into film-quality images, Tachyon software to instantaneously enhance video images for live streaming, and Wormhole to stretch or shrink film duration to add or omit content in post production.
Those products have improved coverage of the Olympics and the World Cup and enhanced blockbuster movies like the latest Peter Jackson release They Shall Not Grow Old and Marvel's Iron Man 2.
Every major broadcaster has our technology plugged into their video line, said Cinnafilm software developer Marc Leonard. People have watched thousands of hours of content with our stuff, but they wouldn't know it.
The new PixelStrings platform includes all three Cinnafilm software products, allowing independent filmmakers and low-budget companies to directly access them for the first time.
It's an enabling, web-based platform that allows anyone to use our software, Leonard said. You sign up, log in, and get charged on a time-use basis.
Maurer, a New Mexico State University engineering graduate, said PixelStrings could propel Cinnafilm into accelerated growth. The company, which Maurer and two fellow NMSU engineering graduates launched in 2003, has grown its revenue by 30 percent a year since 2009.
It currently employs 20 people, about half of them at a 2,000-square-foot office in Downtown Albuquerque.
We're hoping this new cloud solution will really break us out and blow things up, Maurer said. PixelStrings is a great scaler for our company.
From Albuquerque Journal with minor edits.
Robinson-Avila, Kevin M. ABQ firm takes award-winning film tech to the cloud Albuquerque Journal December 31st, 2018. www.abqjournal.com. January 14, 2019
Categories: Awards / Features
Tags: cloud / cloud compute / film / PixelStrings / restoration
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
