
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud Conversion ALBUQUERQUE, N.M. - A homegrown Albuquerque company has become a behind-the-scenes Hollywood mover and shaker with software that instantly converts and corrects any film or video source for absolute highest playback quality on output, for any playout system.
Cinnafilm Inc.'s technology is used by more than 600 media entertainment-related facilities in 30 countries, including all the major broadcast networks from HBO, Discovery and AMC to NBC Universal* and 20th Century Fox. Now, the company has made its award-winning technology available to everybody through the cloud via a software platform, PixelStrings, which it released in May.
The new product drew immediate accolades from the Hollywood Professional Association, which bestowed its Engineering Excellence Award on Cinnafilm at a gala Los Angeles event in November. It's Cinnafilm's third HPA award since 2012, which hundreds of companies compete for annually, said Cinnafilm President and CEO Lance Maurer.
When respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special, Maurer said. We believe we have not just created a new technology with PixelStrings, but we are enabling a new way of doing business - in the cloud.
Until it launched PixelStrings, Cinnafilm licensed its image and video optimization software to companies that could afford it, encouraging deep-pocketed networks and post-production outfits to incorporate Cinnafilm products into their automated workflow. That includes three software packages released since 2009, beginning with Dark Energy to turn older video footage into film-quality images, Tachyon software to instantaneously enhance video images for live streaming, and Wormhole to stretch or shrink film duration to add or omit content in post production.
Those products have improved coverage of the Olympics and the World Cup and enhanced blockbuster movies like the latest Peter Jackson release They Shall Not Grow Old and Marvel's Iron Man 2.
Every major broadcaster has our technology plugged into their video line, said Cinnafilm software developer Marc Leonard. People have watched thousands of hours of content with our stuff, but they wouldn't know it.
The new PixelStrings platform includes all three Cinnafilm software products, allowing independent filmmakers and low-budget companies to directly access them for the first time.
It's an enabling, web-based platform that allows anyone to use our software, Leonard said. You sign up, log in, and get charged on a time-use basis.
Maurer, a New Mexico State University engineering graduate, said PixelStrings could propel Cinnafilm into accelerated growth. The company, which Maurer and two fellow NMSU engineering graduates launched in 2003, has grown its revenue by 30 percent a year since 2009.
It currently employs 20 people, about half of them at a 2,000-square-foot office in Downtown Albuquerque.
We're hoping this new cloud solution will really break us out and blow things up, Maurer said. PixelStrings is a great scaler for our company.
From Albuquerque Journal with minor edits.
Robinson-Avila, Kevin M. ABQ firm takes award-winning film tech to the cloud Albuquerque Journal December 31st, 2018. www.abqjournal.com. January 14, 2019
Categories: Awards / Features
Tags: cloud / cloud compute / film / PixelStrings / restoration
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...