Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud Conversion ALBUQUERQUE, N.M. - A homegrown Albuquerque company has become a behind-the-scenes Hollywood mover and shaker with software that instantly converts and corrects any film or video source for absolute highest playback quality on output, for any playout system.
Cinnafilm Inc.'s technology is used by more than 600 media entertainment-related facilities in 30 countries, including all the major broadcast networks from HBO, Discovery and AMC to NBC Universal* and 20th Century Fox. Now, the company has made its award-winning technology available to everybody through the cloud via a software platform, PixelStrings, which it released in May.
The new product drew immediate accolades from the Hollywood Professional Association, which bestowed its Engineering Excellence Award on Cinnafilm at a gala Los Angeles event in November. It's Cinnafilm's third HPA award since 2012, which hundreds of companies compete for annually, said Cinnafilm President and CEO Lance Maurer.
When respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special, Maurer said. We believe we have not just created a new technology with PixelStrings, but we are enabling a new way of doing business - in the cloud.
Until it launched PixelStrings, Cinnafilm licensed its image and video optimization software to companies that could afford it, encouraging deep-pocketed networks and post-production outfits to incorporate Cinnafilm products into their automated workflow. That includes three software packages released since 2009, beginning with Dark Energy to turn older video footage into film-quality images, Tachyon software to instantaneously enhance video images for live streaming, and Wormhole to stretch or shrink film duration to add or omit content in post production.
Those products have improved coverage of the Olympics and the World Cup and enhanced blockbuster movies like the latest Peter Jackson release They Shall Not Grow Old and Marvel's Iron Man 2.
Every major broadcaster has our technology plugged into their video line, said Cinnafilm software developer Marc Leonard. People have watched thousands of hours of content with our stuff, but they wouldn't know it.
The new PixelStrings platform includes all three Cinnafilm software products, allowing independent filmmakers and low-budget companies to directly access them for the first time.
It's an enabling, web-based platform that allows anyone to use our software, Leonard said. You sign up, log in, and get charged on a time-use basis.
Maurer, a New Mexico State University engineering graduate, said PixelStrings could propel Cinnafilm into accelerated growth. The company, which Maurer and two fellow NMSU engineering graduates launched in 2003, has grown its revenue by 30 percent a year since 2009.
It currently employs 20 people, about half of them at a 2,000-square-foot office in Downtown Albuquerque.
We're hoping this new cloud solution will really break us out and blow things up, Maurer said. PixelStrings is a great scaler for our company.
From Albuquerque Journal with minor edits.
Robinson-Avila, Kevin M. ABQ firm takes award-winning film tech to the cloud Albuquerque Journal December 31st, 2018. www.abqjournal.com. January 14, 2019
Categories: Awards / Features
Tags: cloud / cloud compute / film / PixelStrings / restoration
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
