Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud Conversion ALBUQUERQUE, N.M. - A homegrown Albuquerque company has become a behind-the-scenes Hollywood mover and shaker with software that instantly converts and corrects any film or video source for absolute highest playback quality on output, for any playout system.
Cinnafilm Inc.'s technology is used by more than 600 media entertainment-related facilities in 30 countries, including all the major broadcast networks from HBO, Discovery and AMC to NBC Universal* and 20th Century Fox. Now, the company has made its award-winning technology available to everybody through the cloud via a software platform, PixelStrings, which it released in May.
The new product drew immediate accolades from the Hollywood Professional Association, which bestowed its Engineering Excellence Award on Cinnafilm at a gala Los Angeles event in November. It's Cinnafilm's third HPA award since 2012, which hundreds of companies compete for annually, said Cinnafilm President and CEO Lance Maurer.
When respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special, Maurer said. We believe we have not just created a new technology with PixelStrings, but we are enabling a new way of doing business - in the cloud.
Until it launched PixelStrings, Cinnafilm licensed its image and video optimization software to companies that could afford it, encouraging deep-pocketed networks and post-production outfits to incorporate Cinnafilm products into their automated workflow. That includes three software packages released since 2009, beginning with Dark Energy to turn older video footage into film-quality images, Tachyon software to instantaneously enhance video images for live streaming, and Wormhole to stretch or shrink film duration to add or omit content in post production.
Those products have improved coverage of the Olympics and the World Cup and enhanced blockbuster movies like the latest Peter Jackson release They Shall Not Grow Old and Marvel's Iron Man 2.
Every major broadcaster has our technology plugged into their video line, said Cinnafilm software developer Marc Leonard. People have watched thousands of hours of content with our stuff, but they wouldn't know it.
The new PixelStrings platform includes all three Cinnafilm software products, allowing independent filmmakers and low-budget companies to directly access them for the first time.
It's an enabling, web-based platform that allows anyone to use our software, Leonard said. You sign up, log in, and get charged on a time-use basis.
Maurer, a New Mexico State University engineering graduate, said PixelStrings could propel Cinnafilm into accelerated growth. The company, which Maurer and two fellow NMSU engineering graduates launched in 2003, has grown its revenue by 30 percent a year since 2009.
It currently employs 20 people, about half of them at a 2,000-square-foot office in Downtown Albuquerque.
We're hoping this new cloud solution will really break us out and blow things up, Maurer said. PixelStrings is a great scaler for our company.
From Albuquerque Journal with minor edits.
Robinson-Avila, Kevin M. ABQ firm takes award-winning film tech to the cloud Albuquerque Journal December 31st, 2018. www.abqjournal.com. January 14, 2019
Categories: Awards / Features
Tags: cloud / cloud compute / film / PixelStrings / restoration
North America Stories
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
Back to All News
The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...
28/01/2026
Back to All News
Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case
Entertainment
28 January 2026
GlobalSpain
Link copied to ...
28/01/2026
Back to All News
Netflix Announces Santiago Mitres New Film Starring Ver nica L...
28/01/2026
Back to All News
Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Back to All News
That Night Premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Kicks Off 15-Year Anniversary Celebrations in Brazil W...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud ConversionPublished: January 14th 2019
