Verizon Business Group Works Towards a More Connected, Immersive Future With Deployment of 5G

Verizon Business Group Works Towards a More Connected, Immersive Future With Deployment of 5G By Kristian Hernandez, Associate Editor

Monday, March 29, 2021 - 9:30 am

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The Sports Video Group is excited to introduce Verizon Business Group (VBG) as a new premier sponsor. The company specializes in delivering the connected world to clients in the simplest, most secure, and most reliable way possible. In today's rapidly transforming environment, VBG integrates, secures, and operates the networks and mobile technologies that help businesses in the sports industry expand reach, increase productivity, improve agility, and deliver exceptional experiences for fans and audiences.

Verizon is very excited to be a part of the Sports Video Group, says Josh Arensberg, Global Head of Business Development, Media & Entertainment. In the last few years, we have done development and testing of our emerging technology applied to sports and entertainment. We provided a view from Pit Row during the Indy 500. We gave fans exclusive views of the last Super Bowl. We are continuing to push the envelope in sports production leveraging our 5G network, Multi-Edge Computing, and new ways to deliver high bandwidth signals with extremely low latency.

The company's solutions across Connectivity, Security, and Advanced Business Communications are designed to help companies pursue new possibilities and create entirely new revenue streams - more efficiently than ever. Verizon is helping the biggest names in sports prepare for digital transformation, innovation, and accelerated growth in the 5G era:

NFL: Official 5G Wireless Partner

NHL: Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing (MEC) Partner in the U.S. and Official Technology Partner for the League

NASCAR: Official Wireless Telecommunications and 5G Mobility Partner of NASCAR

Verizon Business Group is accelerating innovation in the sports production-distribution industry. VBG is helping customers keep pace in a rapidly changing environment by providing the tools and technologies that enable them to transform the way they operate, deliver core services, protect intellectual property, keep fans and audiences engaged, and enhance end-user experiences. Last month in Tampa Bay, the company played a pivotal role in the 5G experience at Super Bowl LV.

This year, Verizon elevated the fan experience with immersive fan first' experiences that showcased the power of 5G, making it much more personal to them, says Brian Mecum, VP, Device Technology.

At crowded sporting events, reliable cellular connectivity can be a difficult thing to achieve. With the help of Verizon's sure-fire solutions, the company bolstered the cellular network via 5G for enhanced use of mobile ordering and merchandise purchasing. This accomplishment is building towards a more connected future when full crowds eventually return to the venue.

We've invested in 5G enhancements that make sure fans can access merch and concessions with less contact and avoid overcrowding, so when we're ready to return to the stadium, fans will enjoy an improved customer experience, adds Mecum.

Verizon Business Group is not only immersed in professional sports, but collegiate athletics as well. Prior to this year's March Madness, the company was heavily involved in the Big East Men's Basketball Tournament at Madison Square Garden. As digital opportunities become even more prevalent for live sporting events, Fox Sports recruited Verizon's 5G services for low-latency delivery of the tournament's live streamed options.

Through SVG's community of both professional leagues, teams, networks and collegiate programs, Verizon is poised to develop stronger working relationships and technological partnerships.

We are looking forward to working with the members of SVG to develop and refine our technology to deliver more immersive fan experiences and new ways for leagues and teams to engage their audience, concludes Arensberg.

To learn more, please visit their website at enterprise.verizon.com

LINK:	https://www.sportsvideo.org/2021/03/29/verizon-business-group-works-to...
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