Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal By SVG Staff
Wednesday, September 21, 2022 - 11:06 pm
Print This Story | Subscribe
Story Highlights
AI-powered cloud platform Newsbridge is pleased to announce its partnership with football club Bayer 04 Leverkusen. The iconic German club is using the company's media hub with signature Multimodal AI indexing technology to access, store,
manage and share its media assets, including a 20-year archive (approximately 3,000 hours of video recordings). Leverkusen will also use Newsbridge to ingest and auto-index future game, interview footage and live photos for its top tier men's and women's teams, along with its U19 and U17 youth teams.
Retaining its existing on-prem storage for original files, Leverkusen is using Newsbridge's full suite of Multimodal AI Indexing capabilities to make its collection of on and off-field moments fully searchable via facial recognition, object and detection, speech-to-text and OCR (optical character recognition).
The club will also use the Newsbridge mobile app to enable players and partner agencies to directly access and share match and training photos to social media.
Jan-Philip Kirschke, Head of Content at Bayer Leverkusen says: The granularity of Newsbridge's search engine is incredible as we bring 20 years of club archives to the cloud. The platform's integration with Stats Perform lets us easily pinpoint, clip and collate specific player and match highlights, past and present, and share them with our fans and sponsors much faster. We're pleased to be using Newsbridge for our cloud media hub.
Newsbridge CEO Philippe Petitpont says: This partnership with Bayer Leverkusen marks Newsbridge's first German sports club signing, and we're proud to be helping one of Germany's biggest football clubs to preserve, access and work with its current and future media archives from anywhere.
Newsbridge's other sports clients include the Icelandic Football Association (KS ), French Federation of Football (FFF), Stade Toulousain and Lille Olympique Sporting Club (LOSC).
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
07/11/2025
Kahlil Joseph attends the 2025 Sundance Film Festival BLKNWS: Terms & Condition...
07/11/2025
By Alexis Neophytides
For Jay and me, filmmaking wasn't just a response to crisis, it was a way through it.
I first met Jay in the summer of 2019. He was ...
07/11/2025
Word of mouth has always been at the heart of the Spotify experience, with people sharing music, podcasts, and audiobooks with friends and family millions of ti...
07/11/2025
A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War...
07/11/2025
Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...
07/11/2025
The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...
07/11/2025
Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...
07/11/2025
Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...
07/11/2025
When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...
07/11/2025
When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...
07/11/2025
The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...
07/11/2025
Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...
07/11/2025
Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...
07/11/2025
Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...
07/11/2025
IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...
07/11/2025
Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...
07/11/2025
Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...
07/11/2025
ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...
07/11/2025
Boston Conservatory at Berklee Presents Opera Adaptation of Little Women Marc Adamo's acclaimed opera brings Louisa May Alcott's beloved story to life...
07/11/2025
Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students This year's event featured performances from student K-pop group B-Girls, the Ove...
07/11/2025
NEW YORK DoubleVerify has launched a streaming TV offering designed to give advertisers greater transparency, control and efficiency across their streaming TV i...
07/11/2025
PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...
07/11/2025
The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....
07/11/2025
NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...
07/11/2025
LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...
07/11/2025
07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content
Gillian Moody-Ardler. Photo credit: Sally Flegg. ...
07/11/2025
X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) ...
07/11/2025
As audiences consume media across more platforms than ever, advertisers are demanding outcome-driven, cross-platform campaign strategies. But fragmented and out...
07/11/2025
November 7th, 2025 Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition
Two Nights of Live Performances at the Miami Beach Bandshell ...
07/11/2025
Friday 7 November 2025
Lioness and Arsenal forward Alessia Russo launched the f...
07/11/2025
Back to All News
The Night My Dad Saved Christmas 2, Starring Santiago Segura, ...
07/11/2025
-- Building on last year's success at COP29, the three initiator organizati...
06/11/2025
Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
06/11/2025
Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival)
By Bailey Pennick
The premise is si...
06/11/2025
At Spotify, we're always finding new ways to bring you closer to the music that moves you, turning sound into something personal. From the playlists that ma...
06/11/2025
O mundo est ouvindo a Am rica Latina. Os artistas da regi o est o constantement...
06/11/2025
The world is listening to Latin America. The region's artists are consistent...
06/11/2025
El mundo est escuchando a Latinoam rica. Los artistas de la regi n marcan const...
06/11/2025
After nine months of fiscal year 2025, SGL Carbon generated sales of 652.9 million, down 16.5% on the previous year (9M 2024: 781.9 million). This is attribut...
Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal By SVG Staff 
