The new models OTT, to debate, Broadcast IT Experience Paul Lee, Luis Jim nez Guerrero, Pere Vila, Jos Mar a Casaos, Pablo Romero, Jes s Solana, lex Mestre, Eudald Dom nech, Nico Mu oz, Miguel Pingarr n, Fernando Soto, Gonzalo Guerra y Jos Luis V zquez entre los profesionales que abordar n todas las cuestiones relacionadas con la nueva televisi n h brida y los servicios OTT en las jornadas Broadcast IT Experience que tendr n lugar en Feria de Madrid los d as 29 y 30 de octubre.
En pocos a os, la evoluci n tecnol gica ha reconfigurado el ecosistema de la televisi n, el cambio de comportamiento de los consumidores y la situaci n actual de un mercado, donde las empresas de telecomunicaciones tienen un papel importante para acercar contenidos al espectador en cualquier momento, lugar y dispositivo. Las telcos est n transformando el futuro del medio y pretenden convertirse en broadcasters al mismo tiempo que estos aspiran ser operadores?, c mo afecta el desarollo de servicios OTT a las telco?
A estas y otras muchas preguntas tratar n de responder un panel de reconocidos expertos en la mesa redonda que en el marco de las jornadas profesionales Broadcast IT Experience, organizadas por IFEMA en colaboraci n con Panorama Audiovisual, tendr lugar el martes 29 de octubre a las 10.15 de la ma ana en el Centro de Convenciones Norte de Feria de Madrid.
The panel discussion entitled Anycast, Anywhere, Anydevice estar compuesta por lex Mestre, director de Marketing Estrat gico en Abertis Telecom; Eudald Dom nech, CEO de TotalChannel; Nico Mu oz, director de Desarrollo Corporativo en Havas Media; Miguel Pingarr n, director de Desarrollo de Negocio de SES en Espa a; Fernando Soto, director de gesti n de Clientes en Movistar Tv; Gonzalo Guerra, Account Sales -Media- en Atos; y Jos Luis V zquez, presidente de la Asociaci n Espa ola de Empresas de Tv Interactiva (AEDETI).
Presentations
El mismo martes, 29 de octubre, a las 12, Jes s Solana, director de la divisi n Telco, Digital Media & Broadcast en Cisco Espa a, profundizar en las opciones, retos, oportunidades y nuevos ecosistemas que supone la irrupci n de la segunda pantalla.
Tras esta ponencia, Pere Vila, director de Tecnolog a, Innovaci n y Sistemas de la Corporaci n RTVE, abordar el papel que un broadcaster p blico como Televisi n Espa ola juega en un marco altamente competitivo con nuevos servicios OTT, multicanal y multidispositivo.
A la 1 de la tarde, Paul Lee, responsable de Investigaci n, Tecnolog a, Medios y Telecomunicaciones de Deloitte y Luis Jim nez Guerrero, socio director de Media en Deloitte Espa a abordar n las tendencias que la televisi n h brida experimentar en los pr ximos a os.
Lee, especialista en el an lisis de las tendencias actuales en el sector de las tecolog as, media y telecomunicaciones, columnista del diario Financial Times , y autor de cinco libros (entre ellos, Convergence Conversations y Digital Dilemmas ) abordar junto a Luis Jim nez Guerrero el futuro de la televisi n conectada, desde el punto de vista del acceso a los contenidos en red directamente desde el televisor, la introducci n de nuevos servicios de car cter interactivo y los nuevos modelos de negocio.
En la sesi n de tarde (16 horas), Jos Mar a Casaos, director t cnico de Atresmedia Televisi n, compartir con los profesionales que participen en Broadcast IT Experience las claves de la estrategia de xito de Antena 3 en televisi n social y conectada. A las 17.15, Pablo Romero, director de Contenidos en Yomvi (PRISA Tv) hablar sobre la experiencia y modelo de negocio del servicio de televisi n anywhere de PRISA.
Broadcast IT Experience, est organizado por IFEMA, en colaboraci n con Panorama Audiovisual, y cuenta con Abertis Telecom, Adobe, Autodesk, Blackmagic, Grupo Broadcast, Maxon, Panasonic, PC Rent, SES, Sony, Tangram Solutions y Tedial como patrocinadores Oro, y ADETEL, AEQ, Axion, Brainstorm, Eurocom, EVS, TDF y Unitecnic, como patrocinadores Plata.
M s informaci n e inscripci n (gratuita para profesionales) en las Jornadas Broadcast IT Experience, here.
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The new models OTT, to debate, Broadcast IT Experience Paul Lee, Luis Jim nez Guerrero, Pere Vila, Jos Mar a Casaos, Pablo Romero, Jes s Solana, lex Mestre, Eudald Dom nech, Nico Mu oz, Miguel Pingarr n, Fernando Soto, Gonzalo Guerra y Jos Luis V zquez entre los profesionales que abordar n todas las cuestiones relacionadas con la nueva televisi n h brida y los servicios OTT en las jornadas Broadcast IT Experience que tendr n lugar en Feria de Madrid los d as 29 y 30 de octubre. 
