Marketron, the broadcast industrys leading technology provider for more scalable, predictable, and reliable revenue, today announced the launch of Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. Unifying the entire sales process on a single platform, Marketron REV streamlines customer, proposal, and order management processes so that sellers can focus more time and energy on selling.
Marketron REV transforms the sales process with unprecedented efficiency, so sellers gain the freedom to focus more time on hitting quotas, said Jimshade Chaudhari, senior vice president of product at Marketron. Because the platform eliminates redundancies, automates administrative tasks, and empowers broadcasters to price inventory more accurately, sellers no longer have that swivel chair experience. Simply put, the Marketron REV platform accelerates revenue.
Equipped with an integrated CRM, Marketron REV streamlines customer management and makes it easy for salespeople to track opportunities. Visual dashboards and filtering options give sellers greater control in managing and monitoring their deals. The platform ensures proposal and order accuracy with real-time insight into avails. Its optimizer feature automatically places spots based on customizable cost efficiency or even placement settings. Advanced algorithms drive dynamic pricing directly from existing traffic systems, allowing Marketron REV to set spot prices automatically that maximize revenue based on current fill rates, timelines, and other key factors.
Rick Ducey, managing director at BIA Advisory Services notes, Scalability and efficiency across the sales process are crucial for broadcasters to grow revenue. By consolidating much of the workflow, platforms like REV allow salespeople to focus on revenue-generating activities. We see a significant need for this as competition for ad dollars increases.
Sellers can convert proposals to orders in just seconds, send them for rapid approval, and execute them in most TV and radio traffic systems, including non-Marketron platforms such as WideOrbit. With configurable settings for floor and ceiling rate controls, as well as discount tolerances for each salesperson, Marketron REV accelerates the approval process while protecting margin.
Sales managers working with Marketron REV have access to a powerful and visual reporting suite that gives visibility into pipeline, committed orders, top sellers, and howstations areperforming against targets. With transparent reporting the sales team can make better-informed decisions based on real-time data.
More information about Marketron and the companys products is available atwww.marketron.com.
# # #
About Marketron
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. With Marketrons products and services, users can successfully propose, price, and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O, and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing over 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at www.marketron.com.
North America Stories
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
At this year's Google I/O conference, NVIDIA and Google Cloud are accelerating the work of more than 100,000 developers in the companies' joint develope...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
Marketron, the broadcast industrys leading technology provider for more scalable, predictable, and reliable revenue, today announced the launch of Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. Unifying the entire sales process on a single platform, Marketron REV streamlines customer, proposal, and order management processes so that sellers can focus more time and energy on selling.
