Waterman Broadcasting Uses Chyron Channel Box to Overhaul Look and Feel of 4-Hour News Channel

Waterman Broadcasting Uses Chyron Channel Box to Overhaul Look and Feel of 24-Hour News Channel

WBBH Easily Enhances Presentation of Graphics, Ad Spots, and Live Data With Channel Box Branding and Promo SystemMELVILLE, N.Y. Jan. 31, 2013 Chyron today announced that Waterman Broadcasting, operator of WBBH in Fort Myers, Fla., has used the Channel Box branding and promo system to revamp the look of its 24/7 news channel. By enabling a seamless upgrade of the WBBH news product's display of information and the channel's overall look, the Channel Box has supported the broadcaster in its continued market leadership in news and weather.

The system's flexibility, reliability, and ease of operation made the Channel Box a natural choice for control of our 24/7 news subchannel, said Bob Hannon, director of production at Waterman Broadcasting. The Channel Box not only requires less time and attention than other solutions, but also allows for aggressive selling and scheduling of revenue-producing programming and spots.

The Channel Box channel branding system features 2D/3D design with a complete data acquisition toolset for all branding applications. Built on Chyron's Lyric technology, Channel Box allows users to access any data RSS feeds, traffic, financial, weather, elections, tickers, promos, snipes, social media and more and publish it on-air anywhere, anytime. The latest Channel Box software includes a powerful, advanced point-and-click data tool that allows users to acquire data from many sources quickly and easily. The Channel Box sports data feed interface allows for the easy display of live TV sports data feeds from most major scoring systems.

Installed in the WBBH tech core along with a KVM station that facilitates operator use, the Channel Box provides background graphics, weather information including current conditions and five-day forecasts, information from the local and national news crawls, and two DVE displays, one featuring the broadcaster's live radar and the other providing news updates and other segments. The Chyron system supports instant updating of information, automatic switching to backup paths for information, instant routing of video sources, and remote automation control of program content and format.

The Channel Box system offers broadcasters an ideal solution for bringing richer branding and graphical elements into their live productions, said Lou Garvin, senior product manager at Chyron. As users at WBBH have demonstrated, the system allows broadcasters to revitalize their live programming with fresh graphics content and to enhance news and weather reporting with a variety of engaging and dynamic data-driven graphics.

More information about Channel Box and other Chyron products is available at www.chyron.com.

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About Chyron

Chyron (NASDAQ: CHYR) is a leading provider of Graphics as a Service for on-air and digital video applications including newsrooms, studios, sports broadcasting facilities, and corporate video environments. An Emmy Award-winning company whose products have defined the world of digital and broadcast graphics, Chyron's graphics solutions include the Axis World Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions, all of which may be incorporated into the company's BlueNet end-to-end graphics workflow. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company's investor relations information is at www.chyron.com via the Investors link.

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LINK:	http://www.chyron.com/newspressevents/press-releases/322-waterman-broa...
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