YES and Synamedia extended deal backs Partner TV launch

Leading video software provider, Synamedia, today announced that it is extending its long-standing relationship with YES, the pay-TV subsidiary of the largest Israeli telco Bezeq (TASE: BEZQ), and also supporting YES's collaboration agreement with Partner Communications, one of Israel's largest telcos, to launch its new TV service.

YES will deliver a version of its Sting app - based on Synamedia OTT, cloud and SaaS technologies, and will purchase content for Partner. Partner Communications TV subscribers will be upgraded to the Partner app with fresh Partner branding and new viewer experiences.

The YES Sting app is complemented by the YES premium app.

Synamedia's technology makes it possible to create different brands for different service providers using an advanced tenanted cloud architecture in a completely secure environment. This offers an efficient and cost-effective way of scaling streaming services even for different providers in the same country.

The Partner app will leverage Synamedia's streaming platform technology powered by Synamedia Go Experience Manager to deliver editorial strategies and personalise viewing experiences. Synamedia Go is a modular SaaS OTT video platform that enhances and simplifies streaming service management. The solution also incorporates Synamedia technologies and services including FluidEdge CDN, security, and disaster recovery.

Itzhak Elyakim, VP of Engineering and CTO at YES, said, Our partnership with Synamedia has evolved over decades and we continue to collaborate with them to bring the latest innovations to our subscribers while supporting our transition from satellite to IP. For our agreement with Partner Communications, we needed a cast iron guarantee that the technology can manage multiple operating companies under the same platform with the highest level of security we have come to expect.

Dr. Tzvi Gerstl, EVP of Media Technology at Synamedia, said, This groundbreaking agreement with Partner Communications shows how telcos can expand their TV services beyond organic growth. By using the YES app, powered by Synamedia Go, our cutting-edge platform for multi-operator services, brand customisation, and content aggregation, Partner benefits from proven technology while its subscribers will enjoy a highly personalised and future ready TV experience.

LINK:	https://kitplus.com/news/yes-and-synamedia-extended-deal-backs-partner...
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