WATCH: SAP Innovation Center's Mike Kemelmakher Discusses Monetizing Live Video Streams in IBC Chat

WATCH: SAP Innovation Center's Mike Kemelmakher Discusses Monetizing Live Video Streams in IBC Chat How AI and Computer Vision could change the face of brand awareness in media By Ken Kerschbaumer, Editorial Director

Wednesday, September 27, 2017 - 2:40 pm

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According to IBC, global sponsorship budgets in 2016 reached $60 billion, with media agencies generating over 30,000 hours of broadcasted sports video content. Sponsorship investment is now critical for many brands, so how can this spend be optimized? The founder of SAP's Innovation Center Mike Kemelmakher took to the stage at the 2017 IBC Show with our Ken Kerschbaumer to discuss his organization and new ways to measure brand awareness within a live video stream.

This session looks at where we are now: how we can accurately measure the exposure of sponsored brand assets seen on TV using AI and Computer Vision. Watch this informative session to learn more about how big brands, media agencies and rights holders are using the latest video analytics technology to analyze brand exposure in video and images and to work out the real value of sponsorship campaigns.

To watch the full conversation, visit the IBC website.

LINK:	https://www.sportsvideo.org/2017/09/27/watch-sap-innovation-centers-mi...
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