Timber Creates Ships, Sharks And Swirling Seas For -800 Contacts Pirates Directed by Phil Morrison For Agency Pereira & ODell

Pirates, the latest installment in the ongoing 1-800 Contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O'Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx.

Walk the plank here: http://vimeo.com/timber/1800contacts-pirates

Timber was tapped to supervise Director Phil Morrison's massive green screen shoot and execute the visual effects that would take the pirates from dry land to open ocean. To produce an authentic, fog-soaked pastiche, the ship scene was filmed with smoke, which created the unavoidable consequence of green spill that was suppressed in post by Dave Hussey of Company 3 and the Timber team. To place the ship in its watery context, Timber scouted docks to film with the exact height and dimension for perfect background plates; they then used tracking and projection to help unite the ship and sea elements seamlessly. To further enhance the cinematic feel of the commercial, Timber concepted and created a burning ship and a frenzy of sharks.

The spot's concept was massive, and we wanted to add elements that would provide thematic visual interest. The agency and Phil said go for it,' and that's exactly what we did, says Timber Partner & Creative Director Jonah Hall. Burning ships and sharks - that's a veritable visual effects playground. It was pure enjoyment.

Client: 1-800 Contacts

Agency: Pereira & O'Dell

Chief Creative Officer: P.J. Pereira

Vice President, Executive Creative Director: Jaime Robinson

Creative Directors: Jason Apaliski, Robert Lambrechts

Art Directors: Tim Delger, Brett Beaty

Copywriter: Katie Brinkworth, Simon Friedlander

Senior Broadcast Producer: Elisa Moore

Production Company: Epoch

Director: Phil Morrison

Director of Photography: Reed Morano

Executive Producer: John Duffin

Producer: Phillip Rose

Visual Effects: Timber

Creative Directors/Partners: Jonah Hall & Kevin Lau

EP: Chris Webb

Head of Production: Michael Theurer

Lead Smoke Artist: Chris Homel

Assistant Smoke: Austin Hickman-Fain

Producer: Emily Avoujageli

Editorial Company: Arcade Edit

Editor: Greg Scruton

Assistant Editor: John Gallagher/Ryan Andrus

EP/Managing Partner: Damian Stevens

EP: Nicole Visram Producer: Gavin Carroll

Color: Company 3

Colorist: Dave Hussey

Music: Future Perfect

Executive Producer: Maxwell Gosling

Sound: 740 Sound

Sound Designer: John Martin

Mix: One Union

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LINK:	https://news.creativecow.net/story/877966...
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