
Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples include singer, rapper, and Spotify RADAR artist Black Sherif, whose hip-hop and reggae blends are finding new listeners in Nigeria and the U.K.; and Atlanta-based singer-songwriter-engineeer-producer and EQUAL artist Amaarae, who has recently seen her music soar to new heights in Chile, India, and Mexico.
EQUAL artists Moliy and Gyakie and Fresh Finds artist Kofee Bean, among countless others, are seeing listeners in markets like the U.S., Germany, the Netherlands, Canada, and France. And there's even more on the podcast side, as Sincerely Accra, a Ghanaian podcast, was named one of 13 African podcasts to receive a share of Spotify's $100,000 African podcast investment last year.
This week, we increased our ongoing commitment to artists and creators across Africa through a donation to Vibrate Space from our Creator Equity Fund. Vibrate Space, operated by Surf Ghana in Accra, is a community recording studio and music business program that offers education and mentorship for young Ghanaian artists so they can create, connect, and collaborate. Over the past six months, Vibrate has registered more than 200 studio bookings and hosted many more creators for events and classes.
We first partnered with Vibrate in September 2022 with a donation that assisted in the launch of the studio. Now, to help Vibrate achieve its robust plans to further support the creative economy in Ghana, we're making an additional donation from the fund.
At an event at Surf Ghana, Spotify's Global Head of Artist and Audience Partnerships, Joe Hadley, shared the news. Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I'm excited to share that from that fund, we're announcing a donation to the Vibrate Space in Accra, Ghana, he said to a room full of African artists as well as the Vibrate team. They have been incredible partners to us, continually pouring into the local community and creating a space where artists can come together to grow creatively. We're looking forward to hearing the music, stories, and success that will come out of Vibrate.
The donation will be administered over a two-year period, enabling the organization to collaborate with and support even more aspiring young artists who seek to kick-start their careers.
We are happy to be partnered with Spotify, said founder and director of Surf Ghana Sandy Alibo. They're really supportive of the alternative scene, and not every brand understands that. We work with young and emerging artists and creators who are looking to make a mark in the music industry, and Spotify is a brand that speaks to young people and has played a significant role in taking African and Ghanaian music to the world.
Vibrate's plans for the additional funding include a festival, a program to support artists as they put on their own events, and the establishment of a youth hostel where young people can find affordable, short-term accommodation while also experiencing the collaborative and community aspects of Vibrate.
Since Spotify's arrival in Africa five years ago, we have worked to identify opportunities to support artists in ways that speak directly to each of our markets, said Phiona Okumu, Head of Music for Sub-Saharan Africa (SSA). The partnership with Vibrate allows us to continue supporting emerging artists and cultural entrepreneurs in Ghana in addition to the on-platform work we are doing in the country.
Vibrate is also looking to establish an artist-in-residency and exchange program to fuel creativity, collaboration, and cultural exchange, as well as a women's program aimed at supporting women's growth in the industry. The studio also intends to expand their educational offerings by extending their highly successful monthly masterclasses for another two years and introducing a three-month instrument learning program, starting with piano.
Spotify is constantly seeking new and innovative ways to promote African music and celebrate and support its creators, said Managing Director for Spotify SSA Jocelyne Muhutu Remy. We see ourselves as a global platform with a local focus, and we really drill down to understand what is happening across the continent and how we can support both artists and users in those markets. Our partnership with Vibrate is one way that we are doing this in Ghana, but we have plans and projects in place to support artists both on and off platform across the region.
After announcing the donation, Joe and Phiona facilitated an artist discussion with Black Sherif, Baaba J, M3NSA, Moses Sumney, Ria Boss, TMSKDJ, Joey B, Poetra Asantewa, Amaarae, and more on Spotify's efforts in the region, the benefits of streaming, and the importance of artist-fan connections.
NEXT
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...
10/09/2026
Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights
Setplex today introduced AI Insider, a breakthrough new...
10/09/2026
Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...
10/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
10/09/2026
Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution
Viaccess-Orca (VO), a global leader in T...
10/09/2026
Generate and create directly in your timeline with new AI-powered innovations in...
10/09/2026
Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...
10/09/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...
10/09/2026
Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...
10/09/2026
Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...
10/09/2026
Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...
10/09/2026
The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives
...
10/09/2026
Avid and FilmLight announce strategic partnership to reimagine the color pipelin...
10/09/2026
Maxon Brings Exclusive Preview of Fall Innovations to IBC2026
Brie Clayton September 10, 2026
0 Comments
IBC attendees will get the first look at new ...
10/09/2026
Puget Systems Launches Built Different by Puget Systems, A New Podcast That Go...
10/09/2026
Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise India Hobbs and Demetrius Lee received Princess Grace Awards, while Lilly David t...
10/09/2026
MonoNeon Returns to Berklee to Kick Off Signature Series The Grammy-winning bassist and alumnus performs with students and faculty from the Planet MicroJam In...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
10/09/2026
Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...
10/09/2026
AI inference chipmaker d-Matrix today announced it will use NVIDIA NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure pl...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...
09/09/2026
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...
09/09/2026
LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...
09/09/2026
Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...
09/09/2026
Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...
09/09/2026
Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...
09/09/2026
Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...
09/09/2026
Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....
09/09/2026
Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...
09/09/2026
ESPN and Apple Music have announced a collaboration on music curation for Monday...
09/09/2026
Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...
09/09/2026
NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...
09/09/2026
Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...
09/09/2026
ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...