Spotify Celebrates the Connection Between Brands and Consumers at Cannes

Spotify was founded upon the simple truth that personal discovery is one of life's greatest pleasures. Our mission from the beginning has been to connect fans to culture and bring creativity to the world.

That premise makes our presence at the 2018 Cannes Lions International Festival of Creativity particularly meaningful. From our Spotify Beach headquarters on the Croisette, we celebrate a turning point for the company. We are proud of how far we have come and what we've learned along the way. As the recipient of the Cannes Lion Media Brand of the Year award, we consider 2018 as a reflection of that journey.

To date, Spotify connects musicians with over 170 million fans globally, utilizing personalized insights to inspire people to discover even more. From our perch in the cross currents of culture-and at the nerve center of Cannes Lions-Spotify Beach hosts the leaders of the world's most exciting brands to exchange ideas and learn more about the possibilities of partnership.

At the core of our offerings is the trusted relationship we've developed with music fans. Users on our free tier stream over two hours each day, and they stream everywhere: on mobile phones, in connected cars, and through smart speakers at home. This allows us to understand unique insights-like moods, mindsets, tastes and habits on an individual level-and deliver content tailored to each listener.

This valuable intelligence provides advertising partners with opportunities to place personalized and inspiring ads in ways that resonate deeply with a wide range of cultures. Our streaming intelligence connects us with new audiences, providing real time insights that deliver more relevant and engaging ad experiences for our brand partners and users.

At Spotify Beach we present an array of exhibits and interactive tools that give a real, tangible impression of who we are and what we have to offer brands. We highlight everything from our creator programs, personalized and cultural playlists (including Rise, Viva Latino, Rap Caviar, Hot Country and Spotify Singles) and New Free Tier listening experience to our rapid growth in podcasts.

LINK:	https://newsroom.spotify.com/2018-06-18/spotify-celebrates-the-connect...
	See more stories from spotify

Most recent headlines