Tuesday 11th July
UKTV Creative hires VFX, design and content creation studio The Mill, to create high-impact SFX ad for on demand TV service, UKTV Play
Ad features flock of winged televisions, dubbed televi, created with all-new bespoke tool and designed to visualise the sense of freedom TV provides
Watch the new UKTV Play advert HERE.
UKTV has revealed the next advertising campaign for its free TV streaming service, UKTV Play. It aims to ignite feelings of joy and excitement at being able to watch great television wherever and whenever viewers choose.
The campaign includes a high-impact SFX advert, shot and produced by UKTV Creative, which stars a flock of intricately-designed flying televisions soaring over the South Coast of England to visualise the sense of freedom UKTV Play provides. UKTV partnered with industry-leading VFX, design and content creation studio The Mill for the first time to create the winged televi. 2D and 3D special effects were developed and implemented by their specialist VFX team.
Sixty, 40 and 20 second versions of the ad will go out on air, amplified by targeted advertising on Facebook and Google, bespoke mobile ads generated via Loop Me, TVTY display advertising on desktop and additional social activation on Twitter.
The ads will air across the UKTV network of 10 channels, reaching 61% of all adults in the UK. The broadcaster has also bought spots on Channel 4s on demand service, All4.
Awareness of UKTV Play has risen by 64% since the last ad campaign in June last year, with views also up by 78%.
Paul Philpott, UKTVs creative manager explained,
There were a myriad of practical questions to answer such as: what kind of wings would a set-free television have? How do they behave? Do different models of TV have different wings? Solving these problems involved working closely with the team of 2D and 3D specialist VFX artists at The Mill who created 30 pairs of intricately different, photo-real wings.
Michael Chapman, Joint Head of 3D at The Mill said,
A 12-strong team of The Mills finest VFX artists were tasked with the highly-unique challenge of creating a flock of flying televisions, each with their own set of unique wings, for UKTV Plays latest campaign.
The key task was to work out a realistic way to seamlessly fix wings to a TV and make it fly in a fun but believable way.
The Mill team worked tirelessly over an eight-week period to ensure every detail of the winged televi were perfected, each feather crafted using The Mills bespoke, in-house feather tool.
To ensure the best possible final look, The Mills VFX team were present during the three day shoot to assist the director and director of photography, helping compose each shot. The team even took a stuffed barn owl on set for extra accuracy and lighting references!
Scott Russell, creative director, UKTV added,
The ad marks another step forward in the evolution of UKTV Play. We know that viewers want to be entertained anywhere they like, so we decided to create a distinctive campaign that reminds them they can. We also wanted to powerfully bring to life the emotion of freedom that comes with TV on demand.
UKTV Creative officially launched in 2015 and has already won a haul of awards for its work. UKTV decided to bring all creative in-house in January, announcing a bespoke, integrated creative and media service for UKTV and its brands.
CREDITS: Creative: UKTV Creative
Creative Director/Director: Scott Russell Creative Manager: Paul Philpott Editor: Ashleigh Wright, The Farm Producers: Nina Allsopp, Holly McIvor and Celia Bayne Marketing: Helen Sebzda and Emily Latham Director of Photography: Theo Garland On-Site Post Production: The Farm Group
VFX & Design: The Mill
Producer: Alexandra Paton Production Assistant: Imogen Pai Shoot Supervisor: Jon Wood & Jorg Schulz-Gerchow 2D Lead Artist: Jorg Schulz-Gerchow 3D Lead Artist: Jon Wood 2D Artists: Leandro Vazquez, Jose Caballero, Charles Dockerill 3D Artists: Alan Williamson, Mathew Kavanagh, Will Burdett, Finlay Crowther, Jacob Gonzales, Daniel Kmet, Jasmine Ghoreshi, Sergio Xisto, Aurelia Deleplanque, Matte Painting: Can Y Sanalan Colour: The Mill Colourist: Dave Ludlum Colour Assist: Brendan Buckingham, Dan Levy
END
For more information and interview requests, please contact:
Lara Feinstein, Network Communications Executive
Ali Laurie, Network Communications Executive
NOTES TO EDITORS
About UKTV Play
UKTV Play is the fast-growing on demand TV service where you can watch the TV shows you love from Dave, Yesterday, Really and Drama wherever you want, whenever you want. The good news? We love them too.
Love digging into history or laughing out loud to new, British comedy you cant see anywhere else? So do we. Enjoy an engrossing, nail-biting true crime story or powerful real life documentaries? No problem. In the mood to luxuriate in a decadent period drama or hang on the edge of your seat during a pulsating crime drama? Were with you. Theres so much brilliant TV on UKTV Play - Taskmaster, Alan Davies As Yet Untitled, Dara O Briains Go 8 Bit, Red Dwarf, Most Haunted, New Tricks, Pride and Prejudice, Call The Midwife, The Bill and Birds of a Feather - to name a few, so youll never be stuck for something to watch.
With the UKTV Play app you can stream your favourite TV for free via your computer, tablet or smart phone. It has never been easier to watch the things you love most, so download the app and delve in.
You can also put your feet up and watch on the telly, thanks to Sky, Virgin TV, YouView, Amazon Fire TV and Fire TV Stick. If youre an M+ subscriber on Virgin Media or BT TV customer, shows from other great UKTV channels - Gold, W, Alibi, Good Food, Home and Eden - are on the menu as well.
uktvplay.co.uk
About UKTV UKTV is a commercial broadcaster reaching over 41m viewers every month. The award-winning independent h
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Tuesday 11th July 
