
NVIDIA RTX is spinning new cycles for designs. Trek Bicycle is using GPUs to bring design concepts to life.
The Wisconsin-based company, one of the largest bicycle manufacturers in the world, aims to create bikes with the highest-quality craftsmanship. With its new partner Lidl, an international retailer chain, Trek Bicycle also owns a cycling team, now called Lidl-Trek. The team is competing in the annual Tour de France stage race on Trek Bicycle's flagship lineup, which includes the Emonda, Madone and Speed Concept. Many of the team's accessories and equipment, such as the wheels and road race helmets, were also designed at Trek.
Bicycle design involves complex physics - and a key challenge is balancing aerodynamic efficiency with comfort and ride quality. To address this, the team at Trek is using NVIDIA A100 Tensor Core GPUs to run high-fidelity computational fluid dynamics (CFD) simulations, setting new benchmarks for aerodynamics in a bicycle that's also comfortable to ride and handles smoothly.
The designers and engineers are further enhancing their workflows using NVIDIA RTX technology in Dell Precision workstations, including the NVIDIA RTX A5500 GPU, as well as a Dell Precision 7920 running dual RTX A6000 GPUs.
Visualizing Bicycle Designs in Real Time To kick off the product design process, the team starts with user research to generate early design concepts and develop a range of ideas. Then, they build prototypes and iterate the design as needed.
To improve performance, the bikes need to feel a certain way, whether riders are taking it on the road or the trail. So Trek spends a lot of time with athletes to figure out where to make critical changes, including tweaks to geometry and the flexibility of the frame and taking the edge off of bumps.
The designers use graphics-intensive applications tools for their computer-aided design workflows, including Adobe Substance 3D, Cinema 4D, KeyShot, Redshift and SOLIDWORKS. For CFD simulations, the Trek Performance Research team uses Simcenter STAR-CCM from Siemens Digital Industries Software to take advantage of the GPU processing capabilities.
NVIDIA RTX GPUs provided Trek with a giant leap forward for design and engineering. The visualization team can easily tap into RTX technology to iterate quicker and show more options in designs. They can also use Cinema 4D and Redshift with RTX to produce high-quality renderings and even to visualize different designs in near real time.
Michael Hammond, the lead for digital visual communications at Trek Bicycle, explains the importance of having time for iterations. The faster we can render an image or animation, the faster we can improve it, he said. But at the same time, we don't want to lose details or spend time recreating models.
With the help of the RTX A5500, Trek's digital visual team can push past creative limits and reach the final design much faster. On average, the RTX GPU performs 12x faster than our network rendering, which is on CPU cores, said Hammond. For a render that takes about two hours to complete on our network, it only takes around 10-12 minutes on the RTX A5500 - that means I can do 12x the iterations, which leads to better quality rendering and animation in less time.
Accelerating CFD Simulations Over the past decade, adoption of CFD has grown as a critical tool for engineers and equipment designers because it allows them to gain better insights into the behavior of their designs. But CFD is more than an analysis tool - it's used to make improvements without having to resort to time-consuming and expensive physical testing for every design. This is why Trek has integrated CFD into its product development workflows.
https://blogs.nvidia.com/wp-content/uploads/2023/07/Madone.mp4
The aerodynamics team at Trek relies on Simcenter STAR-CCM to optimize the performance of each bike. To provide a comfortable ride and smooth handling while achieving the best aerodynamic performance, the Trek engineers designed the latest generation Madone to use IsoFlow, a unique feature designed to increase rider comfort while reducing drag.
The Simcenter STAR-CCM simulations benefit from the speed of accelerated GPU computing, and it enabled the engineers to cut down simulation runtimes by 85 days, as they could run CFD simulations 4-5x faster on NVIDIA A100 GPUs compared to their 128-core CPU-based HPC server.
The team can also analyze more complex physics in CFD to better understand how the air is moving in real-world unsteady conditions.
Now that we can run higher fidelity and more accurate simulations and still meet deadlines, we are able to reduce wind tunnel testing time for significant cost savings, said John Davis, the aerodynamics lead at Trek Bicycle. Within the first two months of running CFD on our GPUs, we were able to cancel a planned wind tunnel test due to the increased confidence we had in simulation results.
Learn more about Trek Bicycle and GPU-accelerated Simcenter STAR-CCM .
And join us at SIGGRAPH, which runs from Aug. 6-10, to see the latest technologies shaping the future of design and simulation.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...