HAMEG Instruments products now an integral part of the Rohde & Schwarz portfolio

HAMEG Instruments products now an integral part of the Rohde & Schwarz portfolio Munich, Jun 27, 2014 - T&M products from Rohde & Schwarz subsidiary HAMEG Instruments will now be marketed under the Rohde & Schwarz logo - starting in June with two new instruments. The well-known brand name will help improve the international position of the economical, general-purpose T&M instruments from HAMEG, which are part of the joint Value Instruments portfolio.

Previously, all HAMEG products had a dual logo that included the company names Rohde & Schwarz and HAMEG. According to Roland Steffen, Executive Vice President and Head of the Test and Measurement Division, "In recent years, HAMEG has grown rapidly in Europe. Now we want to expand this growth to other regions. The best way for this to succeed is with the Rohde & Schwarz brand, which enjoys an outstanding reputation worldwide. This strategy clearly sets us apart from other suppliers."

Using the Rohde & Schwarz logo is also the logical continuation of the Value Instruments initiative, where the two companies' portfolios of reliable precision instruments in the entry-level price segment are marketed together under the Value Instruments label. Andr Vander Stichelen, Managing Director of HAMEG Instruments, elaborates, "By changing the logo, we want to underscore the common bond between the two companies. The strategic focus of HAMEG will not change. We will continue to offer affordable, optimum performance T&M equipment."

The company HAMEG Instruments GmbH will continue to operate as an independent company under the umbrella of the Rohde & Schwarz group of companies. The two sites in Mainhausen and Chemnitz will be expanded.

For more information on Value Instruments, visit http://value.rohde-schwarz.com.

Rohde & SchwarzThe Rohde & Schwarz electronics group is a leading supplier of solutions in the fields of test and measurement, broadcasting, secure communications, and radiomonitoring and radiolocation. Founded 80 years ago, this independent global company has an extensive sales network and is present in more than 70 countries. It has around 9300 employees and achieved a net revenue of EUR 1.9 billion (USD 2.5 billion) in fiscal year 2012/2013 (July 2012 through June 2013). The company is headquartered in Munich, Germany.

R&S is a registered trademark of Rohde & Schwarz GmbH & Co. KG

HAMEG Instruments GmbH

HAMEG Instruments GmbH develops, manufactures and distributes electronic T&M instruments, and has been successful in this field for more than 50 years. A member of the Rohde & Schwarz group of companies since April 2005, HAMEG Instruments GmbH is located in Mainhausen near Frankfurt, Germany and has a global network of competent service and sales partners in more than 60 countries. The product portfolio includes oscilloscopes, spectrum analyzers as well as controllable instruments for integration into systems all at an excellent price-to-performance ratio. www.hameg.com

LINK:	http://www.rohde-schwarz.co.uk/en/News_Events/Press_Releases/press-HAM...
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