
New GSMA Data Sees Smartphones Accounting For 60 Per Cent of Market; Brazil, Mexico and Argentina Driving 4G Adoption
San Francisco: Smartphones now account for six out of ten mobile connections in Latin America, helping to fuel a surge in social media usage and other mobile-based services across the region. According to new data from the GSMA's Mobile Trends Report', published at Mobile World Congress Americas this week, there were 690 million mobile connections in Latin America in the current quarter, with smartphones accounting for 60 per cent of these connections. The new report also highlights the region's accelerating migration to 4G, which now accounts for almost a quarter of connections.
Smartphones accounted for fewer than one in ten connections as recently as 2012, so we have seen extremely strong growth over the last few years, which has helped migrate Latin American mobile subscribers over to faster 4G networks, said Sebastian Cabello, Head of Latin America, GSMA. This growth has been facilitated by a decline in smartphone prices and the increasing availability of handset subsidies and finance offerings by mobile operators. Smartphones have been instrumental in establishing Latin America as one of the world's largest consumers of social media, with the vast majority of usage occurring over mobile networks.
Latin America's mobile ecosystem is also supporting a fast-growing e-commerce environment, and a vibrant tech startup ecosystem based out of major regional hubs such as Sao Paulo, Buenos Aires and Mexico City.
Top 20 Latin America markets by connections, Q3 2017
Mobile Connections (millions excl. M2M) % smartphone connections % 4G connections
1 Brazil 234.6 73% 35%
2 Mexico 108.6 63% 25%
3 Argentina 63.3 55% 26%
4 Colombia 53.4 49% 19%
5 Peru 38.8 35% 21%
6 Venezuela 31.9 66% 12%
7 Chile 26.6 53% 29%
8 Guatemala 18.9 59% 5%
9 Ecuador 14.9 55% 22%
10 Bolivia 10.7 33% 21%
11 El Salvador 9.6 39% 4%
12 Nicaragua 9.1 40% 4%
13 Dominican R. 8.9 62% 11%
14 Honduras 8.5 54% 4%
15 Costa Rica 8.3 51% 6%
16 Paraguay 7.8 47% 17%
17 Haiti 6.5 33%
18 Panama 5.8 70% 6%
19 Uruguay 5.5 35% 35%
20 Cuba 4.6 40%
Latin America TOTAL 690 60% 24%
Source: GSMA Intelligence
Brazil, Mexico and Argentina Leading Regional Migration to 4G Networks
4G accounts for approximately a quarter of mobile connections in the region, almost doubling from a year earlier, due to strong 4G adoption in large markets such as Brazil, Mexico and Argentina. In Brazil, 35 per cent of connections are running on 4G networks, one of the highest 4G adoption rates in the Latin America region.
For mobile operators, the increase in 4G adoption and higher mobile data consumption are contributing to an uplift in ARPU levels following several years of decline. GSMA Intelligence calculates that mobile service revenue in Latin America will grow 4 per cent year-on-year in the current quarter.
Fuelling the Startup Ecosystem
The region's strengthening mobile economy is also helping to fuel a vibrant startup ecosystem. Funding of startups through venture capital and private equity in Latin America has surged in recent years. According to CB Insights, total funding across all sectors reached a record $5.5 billion in the first half of 2017.
According to the latest Tecnolatinas report1, Latin America's tech startup ecosystem is valued at $37.7 billion. It notes that there are 123 Tecnolatinas' valued at over $25 million, including nine unicorns, each valued at more than $1 billion. The majority of startups identified in the report (69 per cent) are less than 10 years old. The report also highlights seven emerging areas that provide major growth opportunities for Tecnolatinas: FinTech; agri and food tech; AI and automation; synthetic biology; renewable energies; virtual and augmented reality; and the Internet of Things.
The GSMA's second annual Global Mobile Trends' report is available to download at https://www.gsma.com/globalmobiletrends/
-ENDS-
Translations
Spanish
Portuguese
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts:
GSMA Press Office
pressoffice@gsma.com
1 http://tecnolatinas.com/wp-content/uploads/2017/01/TECNOLATINAS_EN_PDF_170116.pdf
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
Open Broadcast Systems has announced that BBC World Service has selected its IP ...
15/04/2026
LiveU has announced an expansion of its collaboration with Sony Corporation, add...
15/04/2026
Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...
15/04/2026
The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...
15/04/2026
Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...
15/04/2026
Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...
15/04/2026
For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...
15/04/2026
The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...
15/04/2026
JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...
15/04/2026
The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...
15/04/2026
NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...
15/04/2026
AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...
15/04/2026
Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...
15/04/2026
Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...
15/04/2026
CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...
15/04/2026
Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...
15/04/2026
The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...
15/04/2026
AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...
15/04/2026
Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...
15/04/2026
Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions
Sports and entertainm...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
Image courtesy of MD Helicopters...
15/04/2026
Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...
15/04/2026
U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership
Harmonic (NASDAQ: HLIT) today announce...
15/04/2026
LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...
15/04/2026
Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
Apri...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...