
New GSMA Data Sees Smartphones Accounting For 60 Per Cent of Market; Brazil, Mexico and Argentina Driving 4G Adoption
San Francisco: Smartphones now account for six out of ten mobile connections in Latin America, helping to fuel a surge in social media usage and other mobile-based services across the region. According to new data from the GSMA's Mobile Trends Report', published at Mobile World Congress Americas this week, there were 690 million mobile connections in Latin America in the current quarter, with smartphones accounting for 60 per cent of these connections. The new report also highlights the region's accelerating migration to 4G, which now accounts for almost a quarter of connections.
Smartphones accounted for fewer than one in ten connections as recently as 2012, so we have seen extremely strong growth over the last few years, which has helped migrate Latin American mobile subscribers over to faster 4G networks, said Sebastian Cabello, Head of Latin America, GSMA. This growth has been facilitated by a decline in smartphone prices and the increasing availability of handset subsidies and finance offerings by mobile operators. Smartphones have been instrumental in establishing Latin America as one of the world's largest consumers of social media, with the vast majority of usage occurring over mobile networks.
Latin America's mobile ecosystem is also supporting a fast-growing e-commerce environment, and a vibrant tech startup ecosystem based out of major regional hubs such as Sao Paulo, Buenos Aires and Mexico City.
Top 20 Latin America markets by connections, Q3 2017
Mobile Connections (millions excl. M2M) % smartphone connections % 4G connections
1 Brazil 234.6 73% 35%
2 Mexico 108.6 63% 25%
3 Argentina 63.3 55% 26%
4 Colombia 53.4 49% 19%
5 Peru 38.8 35% 21%
6 Venezuela 31.9 66% 12%
7 Chile 26.6 53% 29%
8 Guatemala 18.9 59% 5%
9 Ecuador 14.9 55% 22%
10 Bolivia 10.7 33% 21%
11 El Salvador 9.6 39% 4%
12 Nicaragua 9.1 40% 4%
13 Dominican R. 8.9 62% 11%
14 Honduras 8.5 54% 4%
15 Costa Rica 8.3 51% 6%
16 Paraguay 7.8 47% 17%
17 Haiti 6.5 33%
18 Panama 5.8 70% 6%
19 Uruguay 5.5 35% 35%
20 Cuba 4.6 40%
Latin America TOTAL 690 60% 24%
Source: GSMA Intelligence
Brazil, Mexico and Argentina Leading Regional Migration to 4G Networks
4G accounts for approximately a quarter of mobile connections in the region, almost doubling from a year earlier, due to strong 4G adoption in large markets such as Brazil, Mexico and Argentina. In Brazil, 35 per cent of connections are running on 4G networks, one of the highest 4G adoption rates in the Latin America region.
For mobile operators, the increase in 4G adoption and higher mobile data consumption are contributing to an uplift in ARPU levels following several years of decline. GSMA Intelligence calculates that mobile service revenue in Latin America will grow 4 per cent year-on-year in the current quarter.
Fuelling the Startup Ecosystem
The region's strengthening mobile economy is also helping to fuel a vibrant startup ecosystem. Funding of startups through venture capital and private equity in Latin America has surged in recent years. According to CB Insights, total funding across all sectors reached a record $5.5 billion in the first half of 2017.
According to the latest Tecnolatinas report1, Latin America's tech startup ecosystem is valued at $37.7 billion. It notes that there are 123 Tecnolatinas' valued at over $25 million, including nine unicorns, each valued at more than $1 billion. The majority of startups identified in the report (69 per cent) are less than 10 years old. The report also highlights seven emerging areas that provide major growth opportunities for Tecnolatinas: FinTech; agri and food tech; AI and automation; synthetic biology; renewable energies; virtual and augmented reality; and the Internet of Things.
The GSMA's second annual Global Mobile Trends' report is available to download at https://www.gsma.com/globalmobiletrends/
-ENDS-
Translations
Spanish
Portuguese
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts:
GSMA Press Office
pressoffice@gsma.com
1 http://tecnolatinas.com/wp-content/uploads/2017/01/TECNOLATINAS_EN_PDF_170116.pdf
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...