Disguise to Showcase Immersive Sports Programming Technologies at NAB 2025
Brie Clayton March 26, 2025
0 Comments
See Demos Across Partner Booths; Watch Talks on Game-Changing Stadiums and More
Disguise - the company powering global sports broadcasts, including the Olympics, the World Cup and the UEFA Euros - will be showcasing the latest trends and technologies at the cutting edge of visual experiences for this year's NAB Show.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality, augmented reality and more can see demos of Disguise technology across partner booths at the show. Showgoers can also learn more at the NAB Show's first Sports Summit, where Disguise's team will discuss the rising trend of stadiums using immersive, data-driven content to boost fan participation and elevate experience at sports matches.
Disguise will also be hosting other panel discussions during the show, including a panel with content creation studio TRG Multimedia discussing how the Midwest is emerging as a leading location for film production, as well as a technical presentation covering research from Disguise's engineering team into new depth estimation techniques for AI-driven volumetric capture.
Discover Disguise technology at NAB 2025 Visitors who want to see Disguise's technology for themselves can visit the following partner booths:
B&H Booth N2427 - Head over to B&H's booth to see an immersive sports broadcast setup in action and gain hands-on demos of the Disguise platform.
Planar Booth N2629 - Delivered in partnership with 4Wall, here you'll be able to see a broadcast setup equipped with VX 4+ and RX III for scalable real-time rendering and high-FPS frame-remapping.
ROE Visual Booth N2839 - The Disguise VX range has been chosen to power ROE's entire product showcase, including the new Denali 0.7 Micro LED In Package display.
Disguise talks at NAB 2025 More details on Disguise's various talks at the show can be found below, including key sessions in partnership with B&H at their booth:
Immersive Fan Experiences for Broadcast and Beyond
Location: N2427, B&H Booth
Date: Sunday, April 6 | 1:30 - 2:00 p.m. PDT (30m session)
Learn how data-driven AR, immersive LED XR sets and virtual windows are elevating broadcast productions and how those can ultimately power memorable in-person fan experiences. Add to Calendar.
Production Pulse in the Midwest: The Heartland Emerges as a Production Hub
Location: West Hall Theatre 2
Date: Sunday, April 6 | 4:25 - 4:55 p.m. PDT (30m session)
At this talk, TRG's CEO Adam Wilde and Director of Innovation Ryan Hardy will join Disguise and AbelCine to explore how real-time workflows are drawing productions to the Midwest. This will be followed by an hour of networking in West Hall Theatre 2 from 5 p.m. Learn more here.
Game-Changing Venues
Location: Theater #1
Date: Monday, April 7 | 10:30 - 11:15 a.m. PDT (45m session)
At this talk, Globant CTO Nicol s vila will join Disguise to discuss how stadiums and arenas are offering fans more engaging, immersive and personalized experiences. Learn more here.
CIA How Cleveland Institute of Art's Interactive Media Lab is Shaping Tomorrow's Creatives with Future-Forward Tech
Location: N2427, B&H Booth
Date: Monday, April 7 | 11:30 a.m. - 12:00 p.m. PDT (30m session)
Discover how CIA, together with Disguise Services and B&H, built a cutting-edge Interactive Media Lab, integrating LED volume technology to transform creative education. Learn more here.
Next Generation Tools for Broadcast and Media
Location: N2427, B&H Booth
Date: Tuesday, April 8 | 11:30 - 12:00 p.m. PDT (30m session)
Learn how XR and the newest broadcast tools are transforming storytelling and audience engagement in broadcast and media. Add to Calendar.
Hidden Depths: Disguise's Integration of Depth and Volumetric Capture Workflows for Virtual Production
Location: W220-W221
Date: Tuesday, April 8 | 1:50 - 2:10 p.m. PDT (30m session)
At this talk, Disguise engineers will reveal how new volumetric capture techniques could soon cut costs and save resources by reducing reshoots, simplifying pre-production and more. Learn more here.
March 28, 2025DPA Showcases Latest Technology at NAB 2025DPA Microphones will present a wide array of product advancements at NAB 2025 (Booth
March 27, 2025DHD to Highlight RX2, SX2 and TX2 Audio Mixers at the 2025 NAB Show, Las VegasAccompanying image shows a DHD SX2 mixing console and (upper left) XS3
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Disguise to Showcase Immersive Sports Programming Technologies at NAB 2025 
