Disguise to Showcase Immersive Sports Programming Technologies at NAB 2025
Brie Clayton March 26, 2025
0 Comments
See Demos Across Partner Booths; Watch Talks on Game-Changing Stadiums and More
Disguise - the company powering global sports broadcasts, including the Olympics, the World Cup and the UEFA Euros - will be showcasing the latest trends and technologies at the cutting edge of visual experiences for this year's NAB Show.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality, augmented reality and more can see demos of Disguise technology across partner booths at the show. Showgoers can also learn more at the NAB Show's first Sports Summit, where Disguise's team will discuss the rising trend of stadiums using immersive, data-driven content to boost fan participation and elevate experience at sports matches.
Disguise will also be hosting other panel discussions during the show, including a panel with content creation studio TRG Multimedia discussing how the Midwest is emerging as a leading location for film production, as well as a technical presentation covering research from Disguise's engineering team into new depth estimation techniques for AI-driven volumetric capture.
Discover Disguise technology at NAB 2025 Visitors who want to see Disguise's technology for themselves can visit the following partner booths:
B&H Booth N2427 - Head over to B&H's booth to see an immersive sports broadcast setup in action and gain hands-on demos of the Disguise platform.
Planar Booth N2629 - Delivered in partnership with 4Wall, here you'll be able to see a broadcast setup equipped with VX 4+ and RX III for scalable real-time rendering and high-FPS frame-remapping.
ROE Visual Booth N2839 - The Disguise VX range has been chosen to power ROE's entire product showcase, including the new Denali 0.7 Micro LED In Package display.
Disguise talks at NAB 2025 More details on Disguise's various talks at the show can be found below, including key sessions in partnership with B&H at their booth:
Immersive Fan Experiences for Broadcast and Beyond
Location: N2427, B&H Booth
Date: Sunday, April 6 | 1:30 - 2:00 p.m. PDT (30m session)
Learn how data-driven AR, immersive LED XR sets and virtual windows are elevating broadcast productions and how those can ultimately power memorable in-person fan experiences. Add to Calendar.
Production Pulse in the Midwest: The Heartland Emerges as a Production Hub
Location: West Hall Theatre 2
Date: Sunday, April 6 | 4:25 - 4:55 p.m. PDT (30m session)
At this talk, TRG's CEO Adam Wilde and Director of Innovation Ryan Hardy will join Disguise and AbelCine to explore how real-time workflows are drawing productions to the Midwest. This will be followed by an hour of networking in West Hall Theatre 2 from 5 p.m. Learn more here.
Game-Changing Venues
Location: Theater #1
Date: Monday, April 7 | 10:30 - 11:15 a.m. PDT (45m session)
At this talk, Globant CTO Nicol s vila will join Disguise to discuss how stadiums and arenas are offering fans more engaging, immersive and personalized experiences. Learn more here.
CIA How Cleveland Institute of Art's Interactive Media Lab is Shaping Tomorrow's Creatives with Future-Forward Tech
Location: N2427, B&H Booth
Date: Monday, April 7 | 11:30 a.m. - 12:00 p.m. PDT (30m session)
Discover how CIA, together with Disguise Services and B&H, built a cutting-edge Interactive Media Lab, integrating LED volume technology to transform creative education. Learn more here.
Next Generation Tools for Broadcast and Media
Location: N2427, B&H Booth
Date: Tuesday, April 8 | 11:30 - 12:00 p.m. PDT (30m session)
Learn how XR and the newest broadcast tools are transforming storytelling and audience engagement in broadcast and media. Add to Calendar.
Hidden Depths: Disguise's Integration of Depth and Volumetric Capture Workflows for Virtual Production
Location: W220-W221
Date: Tuesday, April 8 | 1:50 - 2:10 p.m. PDT (30m session)
At this talk, Disguise engineers will reveal how new volumetric capture techniques could soon cut costs and save resources by reducing reshoots, simplifying pre-production and more. Learn more here.
March 28, 2025DPA Showcases Latest Technology at NAB 2025DPA Microphones will present a wide array of product advancements at NAB 2025 (Booth
March 27, 2025DHD to Highlight RX2, SX2 and TX2 Audio Mixers at the 2025 NAB Show, Las VegasAccompanying image shows a DHD SX2 mixing console and (upper left) XS3
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...
20/11/2025
WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...
20/11/2025
NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...
20/11/2025
Graduate Spotlight: Krysta Mirsik DePuy The educator from Hackettstown, New Jersey, shares how it took her 11 years to find the right graduate program for her...
20/11/2025
LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...
20/11/2025
SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....
20/11/2025
ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...
20/11/2025
NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...
20/11/2025
MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...
20/11/2025
STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...
20/11/2025
Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive distributor for MLB.TV, put regula...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
20/11/2025
It's the Late Late Toy Show BIG BIG Ticket Giveaway day!
It's the Late ...
20/11/2025
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...
20/11/2025
The How To Gael pocast gals, comedian Chris Kent and quizzer Darragh Ennis drop by for the fifth episode of The 2 Johnnies Late Night Lock In
In the penultimat...
20/11/2025
Tonight on RT Prime Time, Marie Crowe on how a Reading School changed her son&#...
20/11/2025
The NVIDIA Blackwell RTX upgrade is nearing the finish line, letting GeForce NOW Ultimate members across the globe experience true next-generation cloud gaming ...
20/11/2025
Tanya Berger-Wolf's first computational biology project started as a bet wit...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
Disguise to Showcase Immersive Sports Programming Technologies at NAB 2025 
