Disguise to Showcase Immersive Sports Programming Technologies at NAB 2025
Brie Clayton March 26, 2025
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See Demos Across Partner Booths; Watch Talks on Game-Changing Stadiums and More
Disguise - the company powering global sports broadcasts, including the Olympics, the World Cup and the UEFA Euros - will be showcasing the latest trends and technologies at the cutting edge of visual experiences for this year's NAB Show.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality, augmented reality and more can see demos of Disguise technology across partner booths at the show. Showgoers can also learn more at the NAB Show's first Sports Summit, where Disguise's team will discuss the rising trend of stadiums using immersive, data-driven content to boost fan participation and elevate experience at sports matches.
Disguise will also be hosting other panel discussions during the show, including a panel with content creation studio TRG Multimedia discussing how the Midwest is emerging as a leading location for film production, as well as a technical presentation covering research from Disguise's engineering team into new depth estimation techniques for AI-driven volumetric capture.
Discover Disguise technology at NAB 2025 Visitors who want to see Disguise's technology for themselves can visit the following partner booths:
B&H Booth N2427 - Head over to B&H's booth to see an immersive sports broadcast setup in action and gain hands-on demos of the Disguise platform.
Planar Booth N2629 - Delivered in partnership with 4Wall, here you'll be able to see a broadcast setup equipped with VX 4+ and RX III for scalable real-time rendering and high-FPS frame-remapping.
ROE Visual Booth N2839 - The Disguise VX range has been chosen to power ROE's entire product showcase, including the new Denali 0.7 Micro LED In Package display.
Disguise talks at NAB 2025 More details on Disguise's various talks at the show can be found below, including key sessions in partnership with B&H at their booth:
Immersive Fan Experiences for Broadcast and Beyond
Location: N2427, B&H Booth
Date: Sunday, April 6 | 1:30 - 2:00 p.m. PDT (30m session)
Learn how data-driven AR, immersive LED XR sets and virtual windows are elevating broadcast productions and how those can ultimately power memorable in-person fan experiences. Add to Calendar.
Production Pulse in the Midwest: The Heartland Emerges as a Production Hub
Location: West Hall Theatre 2
Date: Sunday, April 6 | 4:25 - 4:55 p.m. PDT (30m session)
At this talk, TRG's CEO Adam Wilde and Director of Innovation Ryan Hardy will join Disguise and AbelCine to explore how real-time workflows are drawing productions to the Midwest. This will be followed by an hour of networking in West Hall Theatre 2 from 5 p.m. Learn more here.
Game-Changing Venues
Location: Theater #1
Date: Monday, April 7 | 10:30 - 11:15 a.m. PDT (45m session)
At this talk, Globant CTO Nicol s vila will join Disguise to discuss how stadiums and arenas are offering fans more engaging, immersive and personalized experiences. Learn more here.
CIA How Cleveland Institute of Art's Interactive Media Lab is Shaping Tomorrow's Creatives with Future-Forward Tech
Location: N2427, B&H Booth
Date: Monday, April 7 | 11:30 a.m. - 12:00 p.m. PDT (30m session)
Discover how CIA, together with Disguise Services and B&H, built a cutting-edge Interactive Media Lab, integrating LED volume technology to transform creative education. Learn more here.
Next Generation Tools for Broadcast and Media
Location: N2427, B&H Booth
Date: Tuesday, April 8 | 11:30 - 12:00 p.m. PDT (30m session)
Learn how XR and the newest broadcast tools are transforming storytelling and audience engagement in broadcast and media. Add to Calendar.
Hidden Depths: Disguise's Integration of Depth and Volumetric Capture Workflows for Virtual Production
Location: W220-W221
Date: Tuesday, April 8 | 1:50 - 2:10 p.m. PDT (30m session)
At this talk, Disguise engineers will reveal how new volumetric capture techniques could soon cut costs and save resources by reducing reshoots, simplifying pre-production and more. Learn more here.
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