New FOX Audio Network Announces Comprehensive Advertising and Distribution Partnership With Megaphone
02/03/2022
FOX has long been a leader in the podcasting space, creating category-defining original content across genres. Through collaboration and innovation, the FOX Audio Network was created to capture the power of the collective audience across the growing slate of FOX original audio content.
The outsized reach of the FOX Audio Network's 60+ podcasts creates a unique opportunity for advertisers to access the broadest possible audience across all of the hottest FOX original audio content efficiently and effectively.
The establishment of the FOX Audio Network provides unique opportunities for advertisers to reach a broad audience of our loyal podcast listeners across a diverse range of programming genres from our entire portfolio, said Dan Realson, Senior Vice President, Digital Ad Sales, FOX News Media. Podcasts continue to be a popular and rapidly growing medium and we're excited to collaborate with Spotify's Megaphone to bring this opportunity directly to the advertising marketplace.
FOX Audio Network advertising will be managed by the FOX Ad Sales team with additional inventory being sold through the Spotify Audience Network. Megaphone, one of the world's most innovative podcast publishing platforms, will empower FOX Audio Network to monetize, measure, and grow FOX's podcast content and audiences through best-in-class publishing and monetization tools. Since its launch in 2015, Megaphone has been one of the leading podcasting platforms for enterprise podcast publishers. Megaphone manages more than twice the number of the top 200 shows than the next largest podcasting platform.
The rapidly expanding FOX Audio Network portfolio features over forty FOX News podcasts, including The FOX News Radio Hourly Newscast, Bret Baier's All-Star Panel, The Will Cain Podcast, The Untold Story with Martha MacCallum and The Five Podcast, which collectively delivered nearly 180M unique downloads and 29.9M unique listeners in 2021, up 18% and 15% respectively from the prior year and a record high. A new addition to the FOX News podcast slate, The FOX Business Tax Tips Podcast debuts today.
Next up from FOX Sports podcasts, is the new What's Wright with Nick Wright, featuring the veteran host of FOX Sports' morning show First Things First, which will debut March 15. The lineup of FOX Sports podcasts saw over 60M downloads in 2021, led by Club Shay Shay, hosted by Shannon Sharpe, which was up 270% YOY and ranked as the #2 podcast in U.S. Sports on Apple Podcasts.
Other new and upcoming FOX Audio Network offerings include It's Tricky with Raquel Harper, featuring longtime host and news producer Raquel Harper interviewing the most newsworthy names in black culture from TMZ and Outkick The Show with Clay Travis and Outkick 360, which bring Outkick's signature fearless and unique voice to the intersection of sports, politics and entertainment. Wesley, a serialized podcast narrated and directed by Tom Rinaldi will debut in April from FOX Sports followed by the FOX Weather podcast later this year.
All of the FOX Audio Network podcasts will continue to be found on each of their respective platforms as well as wherever listeners download their favorite podcasts. Visit FOXAudioNetwork.com to view the complete lineup of podcasts.
ABOUT FOX CORPORATION
Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including, FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
ABOUT MEGAPHONE
Megaphone, a Spotify company, is the industry-leading podcasting platform for enterprise publishers and professional podcasters worldwide. With a comprehensive suite of powerful products, Megaphone enables publishers to create, monetize, measure, and grow their podcast businesses. Megaphone also powers the Spotify Audience Network, connecting advertisers with the most immersed listeners and publishers with maximized revenue. Learn more at megaphone.fm and @MegaphonePods.
Media Contacts:
Lauren Townsend
Fox Corporation
310-369-2729
Lauren.townsend@fox.com
Kari Maharaj
Spotify
703.785.5425
kmaharaj@spotify.com
The Complete FOX Audio Network Portfolio Includes:
FOX News Media
The FOX News Rundown
The FOX News Rundown Evening Edition
The FOX News Rundown From Washington
FOX News Hourly Update (5 Minute Newscast)
FOX News Radio 1 Minute Update
The Five Podcast
Kennedy Saves The Word
Bret Baier's All Star Panel
The Ben Domenech Podcast
The Will Cain Podcast
MEDIA BUZZmeter with Howie Kurtz
Everything will be Okay with Dana Perino
The Untold Story with Martha MacCallum
Hemmer Time with Bill Hemmer
Livin' The Bream Podcast with
LINK: | https://www.foxcorporation.com/news/business/2022/new-fox-audio-networ... |
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