Ericsson has signed a multi-year broadcast and media services deal with BT Sport to help launch three new television channels and an interactive red button service in the UK. BT TV Sport MD Delia Bushell unveiled the new channel at a launch event this month, commenting: we believe we'll be the first broadcaster in the UK and potentially also in Europe, to have a live 4K Ultra HD channel and TV set top box for our customers.
Ericsson will be responsible for designing, building and running BT Sport Europe, free-to-air service BT Sport Showcase, and BT Sport UHD. BT Sport UHD will go live on 2 August, said Bushell, and will be broadcasting in Ultra HD throughout the whole season, picking events from the Champions League, the Premier League, the Aviva Premiership, the FA Cup and others.
Ericsson will also help to deliver BT Sport's new BT Sport Extra red button service, which has been turbo-charged , according to Bushell, allowing viewers to choose between eight UEFA games broadcast live simultaneously including UEFA Champions League and UEFA Europa League games. This gives fans even more control and choice than they've ever had before.
As part of the deal, BT Sport has also extended Ericsson's existing six-year contract for BT Sport 1 and 2 by an additional three years. This contract includes playout and media management services and access services for both channels.
Jamie Hindhaugh, COO, BT Sport and BT TV, said: BT Sport's UEFA Champions League coverage sets out to bring viewers the best ever experience of football's leading club competition. Our 4K coverage of the UEFA Champions League alongside other competitions will bring a truly cinematic experience into fans' living rooms.
Thorsten Sauer, head of Broadcast and Media Services at Ericsson, added: We are very proud that BT has selected Ericsson to help launch a new range of high-profile TV services, including the UK's first UHDTV channel. BT Sport has made a significant commitment to its sport broadcasting portfolio, and we are delighted that Ericsson will play an integral role in its future success. This partnership is a significant win for our business and really underlines our role as a trusted partner to some of the world's leading broadcasters and sports rights holders. We will continue to work hard to deliver high-quality, innovative services.
Image: Gary Lineker with the European Champion Clubs' Cup
www.ericsson.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
19/09/2026
Three new rackmount power conditioners introduced
Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...
19/09/2026
September 15, 2026
AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
19/09/2026
Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
17/09/2026
Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...
17/09/2026
Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...
Ericsson has signed a multi-year broadcast and media services deal with BT Sport to help launch three new television channels and an interactive red button service in the UK. BT TV Sport MD Delia Bushell unveiled the new channel at a launch event this month, commenting: we believe we'll be the first broadcaster in the UK and potentially also in Europe, to have a live 4K Ultra HD channel and TV set top box for our customers. 
