
Broadcast Pix Anchors New HD Production System
for Tampa Bay Rowdies TV Broadcasts
Billerica, Massachusetts June 2, 2014 Before the start of the 2014 season, the Tampa Bay Rowdies negotiated broadcast rights for all 13 of its Saturday night home soccer matches. As a result, it was time for the team to upgrade its SD production facilities at Al Lang Stadium in St. Petersburg, Fla. The new HD production includes a four-camera setup, custom animated graphics and a Broadcast Pix Granite 1000 integrated production switcher.
Hi-Tech Enterprises in Clearwater, Fla., was the integrator for the project. According to Ed Griswold, Hi-Tech engineer, the new control room was built in about three weeks, and the system was operational in time for the first Rowdies home game on April 12.
Since the Rowdies began calling Al Lang Stadium home in 2010, VideoArt Productions of Palm Harbor, Fla., has been providing live coverage of their matches. Established in 1982, VideoArt has produced thousands of hours of live programming, and worked with a number of Florida-based professional sports teams and content providers.
The first three seasons were produced exclusively for a Web audience, but this season's Rowdies contests are also broadcast on WTTA, the MyNetworkTV affiliate in the Tampa/St. Petersburg market (DMA #14). All matches are also streamed to the North American Soccer League's live streaming site, NASLlive.com, and some are streamed to ESPN3's Web site.
Art Dryce, president of VideoArt, handled directing, TD, graphics, and commercial and replay roll-ins for the first three seasons. With the move to HD production and the added complexities for broadcast television, however, he did not want the new setup to be another one-man control room. Instead, he wanted a system that could support separate positions for a TD and graphics operator.
The upgraded control room is located in a dedicated area of the stadium's press box. The typical Rowdies production features two high midfield cameras one is the main game camera and the second handles tight action follow shots as well as a sideline camera and end zone camera. The cameras are connected via fiber, which allows for an extremely high quality video signal to the Broadcast Pix system, Dryce said. Productions also include animated graphics, which are stored in the Granite's built-in clip server, and instant replay. Video Art provides all crew members during production.
The new Granite system replaced a Stream Breeze Pro, which is now tasked with encoding the broadcast (and changing some ad content) for the Web. Griswold said the Broadcast Pix created a more traditional workflow for the on-air broadcasts.
Dryce still produces and directs, but Tom Sipos, vice president of VideoArt, handles TD duties for Rowdies broadcasts. A graphics operator shares the system with Sipos, but each work station has its own monitor, populated by Granite's built-in Fluent-View customizable multi-view. Griswold is also on site to monitor the broadcast signal and provide engineering support.
The graphics operator uses Fluent Rapid CG is used to update the on-screen clock and scoreboard during matches. Ideal for sports coverage, the Fluent Rapid CG option for Broadcast Pix systems streamlines the creation of data-intensive CG graphics. By automatically integrating databases, RSS feeds, cloud-based content and custom actions like scorekeeping into templates, Fluent Rapid CG produces customized graphics with significantly less manual effort.
The system was easy to learn to use, and is easy to operate during our show, Dryce said. It has met the expectations we had for our production flow, capability and quality, and with every game we continue to learn new things. It is a powerful production tool. We're very impressed.
About Broadcast Pix Founded in 2002, Broadcast Pix is the leader in integrated production switchers, with customers in more than 110 countries. Available in several configurations, from compact systems with end-to-end integration to large-scale systems for high-end live productions, Broadcast Pix switchers include CG, dual clip stores, file-based macros, external control software, and customizable multi-view and virtual sets with patented control options. Broadcast Pix also offers ReVue next generation slow motion systems, fX3D real-time 3D graphics, Rapid CG dynamic graphic playout software, and VOX voice-automated live video production, each designed to enhance our highly integrated live production switchers. Customers include leading broadcast, corporate, education, government, religious, sports, streaming, and visual radio studios.
Broadcast Pix, Fluent Rapid CG and Granite are trademarks of Broadcast Pix, Inc. Patented. Made in USA.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...